Every time during the short holidays and peak tourist seasons, the phenomenon of "herds" of tourists gathering in scenic spots becomes a common sight. At the same time, Douyin’s cultural and tourism store experts use short videos and live broadcasts to take users online to “travel” online, which is no less impressive. In March this year, the blogger "Jiangnan Tour Guide Lao Qu" recorded a 13-minute video introducing Yangzhou's food and beauty using a "one shot to the end" method, which has been viewed more than 4 million times. According to Douyin Life Service data, in March 2024, Yangzhou’s food, drink and entertainment orders on Douyin increased by 24% month-on-month. Among them, catering orders increased by 55% month-on-month, and wine and travel orders increased by 42% year-on-year. The most popular attraction is the Slender West Lake shot in the opening of Lao Qu's video.
uses short videos to activate new vitality in cultural tourism, which requires the enthusiastic support of government tourists. Douyin Life Service launched the "Heartbeating City - The Most Beautiful April Day in Yangzhou" live broadcast event, which was supported by the Cyberspace Administration of Yangzhou Municipal Committee, Yangzhou Culture, Radio, Television and Tourism Bureau, and Yangzhou Slender West Lake Scenic Area. It was published in "Yangzhou Release" and "Network Information Yangzhou", "Yangzhou Culture and Tourism" and other accounts broadcast simultaneously, attracting more than 6.5 million viewers. The prosperous opening of the live broadcast shocked netizens, and also expanded the "online travel" channels, satisfying the desire of friends at home and abroad to enjoy immersive travel without being on site.
uses short videos and live broadcasts to activate new vitality in cultural tourism, which requires close integration of offline and online. Nowadays, people are familiar with and accept the online experience methods of short videos and live broadcasts. Short videos and live broadcasts have the characteristics of freedom, conciseness, casualness, entertainment, and knowledge. They are not far away from reality and are even more popular than tourists watching scenic spots offline. It is meaningful because experts in cultural tourism store exploration have more professional knowledge accumulation, richer language expression skills, and more familiar video and live broadcast operation skills. Use professional strength and rich forms to reproduce tourist attractions with a unique flavor, broadening a new track for cultural tourism development.
uses short videos and live broadcasts to activate new vitality in cultural tourism, which requires the coordination and cooperation of scenic spots. Experts in cultural tourism and hotel exploration take everyone to "travel" through short videos and live broadcasts. Scenic spots and attractions must also take the initiative and not be bystanders. Short videos and live broadcasts are a collection of visual art and auditory art. In addition to adapting to seasonal changes, scenic spots and scenic spots undergo necessary renovations and decorations to make netizens, tourists and scenic spots come alive, move, and sing, creating a colorful and colorful scene. The colorful and lively offline scenes focus on the mining of artificial scenes and the integrated transmission of image information.
uses short videos and live broadcasts to activate new vitality in cultural tourism, which needs to be fully integrated into culture and history. People's offline travel is more of a casual and casual tour. The "traveling" atmosphere created by short videos and live broadcasts can not be restricted by time and location. If it can be used in art forms such as speeches, poetry, calligraphy and painting, music, etc. Telling the cultural history and even the legends of the scenic spots in depth and in a humorous and emotional way can help tourists understand more, feel more and gain more, and also inspire netizens to further explore the scenic spots through on-site visits. Attractions realize the appetite for offline consumption.
text/Bian Guangchun
picture source/Visual China
editor/Wang Han
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