The 2024 May Day movie schedule has officially started! As the industry is generally not optimistic about the new May Day movies, the film's reputation has become even more critical. Let's take a look at the feedback from the first batch of viewers!
——Based on box office performance, the 2024 May Day movies can be divided into two major echelons, with the two animated movies " Spy Playhouse Codename: White " and " Howl's Moving Castle " as the dividing line. The reputation of the five live-action films has been basically finalized, and the new film starring Yang Mi and unexpectedly became the bottom player, which can be said to be the last in all aspects.
丨" There is nothing a hot pot can't solve "
8 new films will be released on May Day, including five live-action films. "Hot Pot" starring Yang Mi is currently ranked last among the films, which means that the industry is not optimistic about the film; real-time A bottom line at the box office means that the entire film lacks appeal to the audience; a bottom line in attendance means that the film has lost its reputation.
As for where the reputation of "Hot Pot" failed, judging from audience feedback, it can be summed up in three words - "four dissimilarities".
"Nothing That Can't Be Solved by a Hot Pot" tells the story of a group of interested parties surrounding Director Fu, played by Tian Yu, trying to divide the stolen money. The entire film contains many elements, including suspense and twists, and metaphorical comedy. , a script-killing game set against the backdrop of Sichuan and Chongqing. At first glance, it seems quite high-end, but after watching the entire film, you will find that doing everything means being lax in everything.
"Hot Pot" is not funny enough as a comedy, and not brain-burning enough as a suspense film. There are two scenes in the whole film, and there are not even special effects to see. How does it rely on Yang Mi's acting skills to attract the audience? It would be nice if I don’t persuade you to quit...
I can only say that as a movie with no core competitiveness, it is not surprising that "Hot Pot" was at the bottom of the crowded May Day schedule.
丨" Journey Through the Moon "
"Journey Through the Moon", which is ranked second to last, has "core competitiveness". It is the only romance film in the May Day schedule, with Zhang Zifeng and Hu Xianxu playing a For a young couple, it combines elements of empathy such as childhood sweethearts and sweethearts becoming successful, and long-distance love meeting through difficult encounters. Looking at it horizontally and vertically, there isn't much of a problem. The only problem may be that it was chosen at the wrong time.
——You can watch romance movies on New Year’s Eve, Chinese Valentine’s Day, and Valentine’s Day. Who wants to watch them on May Day?
It’s rare to have a long vacation. You might be busy getting married and meeting your parents if you are in a long-distance relationship. Moreover, "Journey Across the Moon" also sets the story background in the 1990s when you need to call a public phone and take a train to meet. One in Guangzhou and the other in Guangzhou. In Shenzhen, the high-speed train now costs 80 yuan for half an hour. Although the retro elements are attractive, it also reduces the resonance of the audience and makes it seem unnecessary, which affects the box office to some extent.
丨" The Siege of Kowloon Walled City "
Based on word-of-mouth reviews, I thought " Kowloon Walled City " would be a dark horse in the May 1st broadcast, but it ended up in the bottom echelon. The two leading actors Louis Koo and Sammo Hung revitalized Hong Kong. The dream of producing an action movie is about to be dashed again.
After "The Siege of Kowloon Walled City" was officially released, its reputation was typically polarized. This is an adapted film based on the novel and comic "Kowloon Walled City". It is finally no longer a showdown between police and robbers, but a pure The gang fight can be called the urban version of "Young and Dangerous". For Hong Kong film lovers, it can be described as a feast of emotions. It can bring tears to the eyes and make people want to look up to the sky and shout that Hong Kong films have been resurrected.
However, without the feelings of Hong Kong movies, what ordinary viewers will see is a few tired Hong Kong stars hooking up with a few unknown people, making a fuss and making a fuss, and each one is lawless and invulnerable - too Damn it, bad review!
丨" Thelma and Louise "
To some extent, the industry's judgment on the May 1st schedule was correct. There were a total of 8 new films, 5 live-action films and 3 cartoons. In the end, the top four were actually 2 cartoons and There are 2 live-action films, and the second-largest live-action film at the box office on the first day is "Thelma and Louise" that almost no one expected - well, comedy is really the first necessity during the holidays.
The only comedy film in the schedule, "Thelma and Louise", is worthy of the word "counterattack". The film's attendance rate soared to 13%, which is the highest among the eight new films. The attendance rate has always been a clear indicator of the new film's reputation. reflect.
However, if you insist on bragging about the high quality of "Thelma and Louise" with your eyes closed, Happy Twist will not agree to it.
The fundamental reason for the counterattack of "Thelma and Louise" is self-knowledge - the film has a clear audience. It tells the story of a Northeastern man who was misdiagnosed and then spent money to fulfill his brother's wishes. After discovering the truth, he became stingy. Starring Jia Bing and Xiao Shenyang is responsible for the Northeast and comedy, and the director and screenwriter Wu Rina is a woman. She also introduced the heroine Tan Zhuo, and the two of them are responsible for meeting the lower limit.
In fact, "Thelma and Louise", "The Siege of Kowloon Walled City" and "Nothing That Can't Be Solved by a Hotpot" can be called the control group, which proves the current orientation of the film market. Those who like to watch Northeastern comedies are more interested in watching them. There are more Hong Kong films, and national comedians have more box office appeal than traffic.
丨"Peacekeeping Riot Squad"
So, is the number one "Peacekeeping Riot Squad" going against the grain? Starring Huang Jingyu and Wang Yibo, it is not a comedy, and it can surpass "Thelma and Louise".
- Please, take a look at the box office rankings of Chinese film history. The first place is " Changjin Lake " and the second place is " Wolf Warrior 2 ". Big scenes and feelings of family and country are the real box office harvesters. Comedy The film also needs to be put on the sidelines.
The attendance rate of "Peacekeeping Riot Squad" has been hovering around 8%, and the daily box office is expected to be around 100 million. Judging from the film's subject matter, it is an extremely average performance. It can barely be called a stable performance during the entire May Day period.
The praise given by the audience is mostly "Love the House and the Crow". The typical sentiment is greater than the quality. When it comes to the film's reputation, it is a bit weak. Summarizing the feedback, it is not difficult to find that "Peace Keeping Riot Squad" is a theme film with obvious common faults, such as character creation. It's thin, and the plot is driven by characters who don't listen to instructions, and this role is played by Wang Yibo...
Finally, let's give a summary of the overall reputation: the types of movies in the 2024 May 1st Film Festival are clear, and it is recommended that viewers choose according to their personal tastes. If you like big scenes, you can Watch "Peacekeepers"; if you like comedy, you can watch "Thelma and Louise"; if you like romance movies, you can watch "Journey Across the Moon"; if you like Hong Kong movies, you can watch "The Siege of Kowloon Walled City"; if you like Yang Mi, you can watch " There's nothing a hot pot can't solve." Finally, I wish everyone a happy May Day holiday!
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