When viewed horizontally, it looks like a ridge or a peak on the other side, with different heights and distances. Viewing the scenery has a problem with perspective, and the same is true for viewing things.
For adults, when you look at something or a person, it is easy to fall into a one-sided view if you only use one angle. Therefore, we can look at someone or something from various angles, vertically, horizontally, far and near, and large and small.
What this article is going to talk about is an in-depth analysis of Guo Degang’s live broadcast on March 24 from four angles.
If you only measure it from the data of the number of people online, the number of people giving gifts, and the amount of gifts, this live broadcast is undoubtedly a success, but if we change a few angles, you will find that some things may not be that simple.
1. What kind of celebrities would choose live broadcast?
According to the chain of contempt in the entertainment industry, movie fans look down on TV drama cafes, TV drama fans look down on variety show cafes, and these cafes don’t look down on Internet celebrities. The difficulty of movies - TV series - variety shows - live broadcasts decreases in order, so there are many Second-tier stars generally rarely get involved in the live broadcast industry. On the one hand, they really don’t have the time and energy, and on the other hand, they really hurt their wrists.
In the habitual understanding of the vast majority of netizens, once a big star starts to get involved in live broadcasting or selling goods, it means that he may have become outdated and is ready to monetize his final traffic and popularity.
Therefore, some out-of-date celebrities usually choose to turn off tipping during live broadcasts. Andy Lau, Zhang Jie, Qin Xiaoxian and Yue Yunpeng are all like this. If they turn on tipping, they will definitely receive a lot of gifts, but this will also make others feel They can't make money elsewhere. Even though Yue Yunpeng and Qin Xiaoxian are both variety show stars, that's still better than being an Internet celebrity. Giving rewards is tantamount to demotion.
Some people may say that Cao Yunjin has also started giving rewards, but his situation is rather special, because he has been exposed by the Internet before to the point where he can't even live broadcast and bring goods. At that time, his condition was worse than that of a has-been star, so what he considered was not The question of whether to lower the status is whether it can become popular.
In principle, Guo Degang's occasional live broadcast does not mean that he has passed away. However, Guo Degang's practice of giving rewards during live broadcasts is equivalent to relegating himself to the category of has-been stars, not as good as Qin Xiaoxian Yue Yunpeng. This is not Be wise.
What’s even more terrible is that according to information revealed by Gangsi’s self-media, Guo Degang is planning to continue live broadcasting in April. If his frequency of live broadcasting reaches even once a month, plus providing rewards, it will be equivalent to announcing to the outside world that he and the representative of Zhuma Class , Li Zheng and other cross talk bloggers ran on the same track.
2. Live content
The difference between Cao Yunjin’s live broadcast and Guo Degang’s live broadcast is that Cao Yunjin’s live broadcast mainly relies on cross talk to attract viewers, while Guo Degang’s live broadcast refuses to do cross talk and only chats. This also has problems.
As an artist and actor, there are two ways to "sell" live broadcasts. One is performing arts, selling art, and the other is performing arts, selling skills. Cao Yunjin's live broadcast said that crosstalk is selling skills and can also be regarded as selling art.
What does Guo Degang sell? From the content point of view, what he sells is chatting, without any technical content, and there is no essential difference from crosstalk bloggers like Zhuma class representatives.
If we look at the phenomenon, what Guo Degang sells in his live broadcast room is mainly popularity, which is the popularity he has accumulated over more than ten years. This logic comes back again. What kind of celebrities sell popularity in the live broadcast room? A star in decline.
Therefore, Guo Degang’s choice of live broadcast content is actually a failure. Even if you don’t talk about cross talk, if you check the homework of the apprentices, or live broadcast the course of your class to the Longzi Science students, it is better than having an awkward chat with a bunch of apprentices. powerful.
3. Boomerang
Some people may say that Guo Degang’s live broadcast was invited by the platform. In fact, the platform invited many celebrities. Why did Guo Degang agree?
The biggest difference between Guo Degang and other celebrities who host live broadcasts and provide rewards is that he has publicly stated in previous programs that he will not allow Deyun Club actors to host live broadcasts, and he also claims that he will not compete with the audience for the platform.
In this way, when Guo Degang started the live broadcast, the boomerang he sent out hit him squarely.
As for the issue of giving rewards, Gangsi's self-media once promoted that Yue Yunpeng and Qin Xiaoxian did not give rewards because the master told them. They also said that when the reward meeting is held, netizens' comments will not be seen. This practice of not giving rewards is a family tradition of Deyun Society, etc. wait.
When Guo Degang went live, he not only started tipping, but also made it difficult to see the comment area clearly due to the special effects of the gifts. Undoubtedly, this boomerang about tipping came back.
Then some netizens joked that Lao Guo did not allow his apprentices to send rewards because the Internet was very deep and the apprentices could not grasp it. Such things as sending rewards and receiving gifts should be done by the teacher.
There is no such boomerang for other celebrities to start live broadcasts and give rewards, but Guo Degang exists, which will make some netizens question Guo Degang's style of doing things, and will also affect Guo Degang's reputation and reputation.
Guo Degang’s explanation for why he started tipping was also illogical. He said he could not start tipping because he was afraid of affecting Yu Qian, Gao Feng and Zheng Hao, but he could not explain why Qin Xiaoxian and Yue Yunpeng turned off tipping.
To put it bluntly, it would be better for Guo Degang to explain why he started tipping than not to explain, and just accept the gifts in silence. If you explain too far-fetched, it will only make netizens more skeptical.
4. Audience
If the content of Guo Degang’s live broadcast is about cross talk and storytelling, I believe there will be many non-fans who will support or reward him. However, the content of Guo Degang’s live broadcast is chatting, and in many cases it is even embarrassing.
Especially when Guo Degang is connecting with his disciples or playing PK, it is obvious that many of his disciples are not in the state at all, and some are even eating.
This kind of live broadcast content can be considered a "favorite fan" for fans of Deyun Club, but for ordinary viewers, watching a young lady sing, dance and play the pipa is better than watching a few big men chatting awkwardly. To put it bluntly, Guo Degang In the eyes of ordinary netizens, this kind of chat is equivalent to holding an online meeting for fans, and by the way, they received a wave of gifts from fans.
During the rise of Deyunshe, I believe Guo Degang would never do this, because the fandom economy keeps fans in and keeps many viewers out.
However, now Guo Degang has turned the live broadcast room into a fan meeting, which is equivalent to admitting that the main target of Deyunshe and Guo Degang's services is the fans. As for the feelings of ordinary viewers, it does not matter. This kind of practice generally only leads to decline. Only early stars and companies will choose.
There is one more thing that I have to mention. Compared with ordinary people, Guo Degang’s wealth may be astronomical. Originally, the working class paid workers to reward billionaires, which was not well received on the Internet. Some self-media still have After the live broadcast, Guo Degang was full of praise for the massive gifts Guo Degang received and various publicity.
Publicity releases praising Guo Degang for receiving many gifts can achieve a self-exciting effect within the fan circle, but in the eyes of ordinary viewers, most people will probably just sneer at this kind of thing. This kind of publicity about how many gifts Guo Degang receives Undoubtedly, it also proves the limitations of Deyunshe’s rice circle economy from the side.
To sum up, if we look at economic interests alone, Guo Degang’s live broadcast should be considered a success. However, if we look at the long-term interests of Deyun Club and Guo Degang, the negative impact of this live broadcast may be greater than the positive, and it may be It will become a turning point in the development of Deyun Society.
-
-
-
-
-
-
-
-
-
-