Poster News Reporter Qin Wen Jinan Report
According to data from the Beacon Professional Edition, on March 26, the pre-sale box office of new films during the Qingming Festival in 2024 reached 5.411 million yuan. Up to now, 7 new films have been officially announced, including " What kind of life do you want to live ", " Grass and Trees in the World " and " The Yellow Bird Behind!" ", "Zero Zero", " major "villains" ", "Snow Queen 5: Melting Ice War", " Midnight Strange Tales ", a collection of animated movies, crime dramas, suspense films, sports movies, comedies, horror films Films and other types. Among them, "What kind of life do you want to live", "The World of Grass and Trees" and "The Yellow Bird Behind!" "Temporarily ranked among the top three in the current pre-sale box office list.
Hayao Miyazaki's new film is very popular
During this year's Qingming Festival, Hayao Miyazaki's new film "What Kind of Life Do You Want to Live" is undoubtedly the most popular. Judging from the current pre-sale box office, it temporarily ranks No. 3 with a score of 3.53 million yuan. One, which is nearly three times the pre-sale box office of the second place "The World of Grass and Trees".
"What kind of life do you want to live" premiered in Japan in July last year. Compared with other re-released works, this film is the first time that Miyazaki Hayao's new film has been released in mainland China. The movie tells the story of a young man, Makoto, who forms a new family with his father and stepmother after his mother dies in a sea of fire. Zhen Zhen, who is deeply saddened, is gloomy and withdrawn, and has difficulty integrating into his new environment. In an accident, he followed a talking heron into an abandoned mysterious tower, but unexpectedly entered the fantasy "world of the dead" and began an incredible adventure.
At the recent 96th Academy Awards ceremony, the film won the Best Animated Feature Film Award. This is the second time Hayao Miyazaki won this award after "Spirited Away " in 2003. It's been 11 years.
It is worth noting that this film is Hayao Miyazaki's second animated film after "The Wind Rises" after a gap of 10 years. It took a full 7 years to make. Traces of Hayao Miyazaki's classic works such as "Spirited Away", "Princess Mononoke" and "Nausicaa of the Valley of the Wind" can be found in the
film. It is undeniable that Hayao Miyazaki's appeal is still strong. Currently, the two major platforms Maoyan and Taopiaopiao have extremely high want-to-watch indexes. Data from the Beacon Professional Edition shows that the media’s box office forecast before the film was released was 400 million to 550 million yuan.
"Life proposition" fits the theme of Qingming
Lighthouse Professional Edition data analyst Chen Jin said that the overall supply of films for Qingming this year is significantly more abundant than in past years. A few years ago, the funeral-themed movie " Life Events " caused some controversy when it was initially scheduled to be released during the Qingming Festival. Although this year's new Qingming movies are not as straightforward as "Life Events" to fit the theme of the Qingming Festival, many films have highlighted the theme of the Qingming Festival. Schedule atmosphere and profound intentions.
For example, the Chinese version poster of the movie "What Kind of Life Do You Want to Live" is marked "Life Movie, Farewell Work", which seems to be announcing that this is the last work of the 83-year-old Hayao Miyazaki; the movie "The World of Grass and Trees" is marked with " Labeled "China's first anti-MLM theme", the film focuses on hot social topics, "reveals the emotional manipulation behind MLM" and "shows the pyramid brainwashing trap" and other publicity highlights, all of which make people think of last year's popular anti-fraud movie " "All or Nothing", it is worth looking forward to whether it can replicate the box office success of the former.
The movie "Snow Leopard" is the legacy of director Wanma Tseden. The film was shortlisted for the Venice International Film Festival, the Toronto International Film Festival, and won the Best Film in the Tokyo International Film Festival's main competition. "Snow Leopard" tells the story of a snow leopard known as the "Snow Mountain Elf" who killed nine Jie sheep belonging to the herdsman Jinba. The conflict between humans and leopards is about to break out. Faced with the huge loss of nine sheep, the fate of Jinba and the snow leopard seemed to be tied together, becoming an unsolvable dead end.
In May last year, Wanma Tseden passed away due to illness, which made many movie fans feel sad. Going to the theater during the Qingming Festival to watch his films and experience the thoughts on life in them is also a tribute to this representative of Tibetan themes in Chinese films.
htmlHollywood blockbusters in December may "disrupt the situation" in the Qingming festival
Reporters combed and found that from mid-March to before the Qingming Festival, " Kung Fu Panda 4", " Godzilla vs. Kong 2: Rise of an Empire", "Falling Judgment" and "We Are Together" Films such as "Shake the Sun" and "Galaxy Writer" are also being released one after another. Among them, "Kung Fu Panda 4" and "Godzilla vs. Kong 2: Rise of an Empire" are undoubtedly the main battlefields of two Hollywood blockbusters.
"Kung Fu Panda 4" was released on March 22. So far, it has achieved a box office of 191 million yuan. Pre-release media predicted a box office of 300 million to 573 million yuan. The Taopiao Piao score is 9.1 points. The momentum cannot be underestimated.
"Godzilla vs. Kong 2: Rise of an Empire" scheduled for March 29 is even more aggressive. Although it is scheduled 5 days earlier than the Qingming Festival, it is obvious that the Qingming Festival is where "Godzilla vs. Kong" is targeting main position.
There is no doubt that "Godzilla vs. Kong 2: Rise of an Empire" is the biggest opponent of the Qingming movie, but it itself is also facing certain pressure. In recent years, the domestic box office performance of Hollywood blockbusters has generally declined, and some blockbusters that had high hopes were even beaten by domestic films. But "a skinny camel is bigger than a horse." For big-budget Hollywood blockbusters like "Godzilla vs. Kong: Rise of an Empire," the basic box office volume is still very impressive.
Coincidentally, the predecessor of the film is also similar. It was released at the end of March 2021, and the Qingming Festival ushered in the next week. The film finally achieved an astonishing score of 1.232 billion, ranking second among imported films that year and possessing absolute dominance. According to Beacon Professional Edition data, the film's pre-sales have currently exceeded 11.49 million yuan, and pre-screening media predicted a final box office of 750 million to 850 million yuan.
Several films released during the Qingming Festival this year generally reflect on the topic of life. The films are a bit heavy, or have some elements of horror and suspense, which fit well with the atmosphere of the schedule, but will the audience pay for it? In this regard, industry insiders said that judging from the current scheduled films, there are no particularly "strong" films released after the Qingming Festival until before the May Day holiday, which means that the "long-term" effect of several Qingming films in March needs to be sustained. Therefore, compared to the small period of the three-day holiday, theaters pay more attention to the long-term screening of these films.
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