Ning Hao may not have expected that the final result would be like this: when he threw a question mark to the world, in the end, no one answered.
Yes, "Mr. Red Carpet" once again failed to communicate with the audience. At the box office of
, it was withdrawn and released again. The box office on the first day did not exceed 2.5 million, and the number of visitors on the first day was 63,600. The cumulative box office has not yet exceeded 100 million.
Not many people are willing to go into the theater to communicate with Ning Hao and Andy Lau.
In terms of popularity, "scheduling and withdrawing" is still the biggest topic. Regarding what the movie expresses, some viewers directly said they "don't care."
There are not many viewers who are willing to chat with directors about film creation.
is like a generation of superstars who were suddenly abandoned by the public.
The next Feng Xiaogang?
does not.
Looking back at "Mr. Red Carpet", Sir will feel it is a pity. After all, this is a rare movie in this year's Spring Festival with the author's expression, which makes people feel a little bit sad.
but sir is more, confused.
As one of the directors most familiar to the audience, why did Ning Hao fail to communicate with everyone this time? Let’s talk about
today.
What stopped Ning Hao from communicating with the audience.
Let’s talk about movies again. Before we discuss Ning Hao, one thing that needs to be clarified is:
What exactly does he want to tell you this time? Questions like
seem a bit "obvious" to many people. They will say that it is just criticizing the entertainment industry and deconstructing the aura of the "king".
But is it really so?
Ning Hao said that this is a movie that he has been thinking about for many years. He even started preparing it since "Crazy Alien". In the end, it was just an entertainment comedy?
certainly isn't.
These are just Ning Hao’s smoke bombs.
What Ning Hao wants to say, he has already told everyone in a "play within a movie" way:
The core plot of the movie is that the king Liu Weichi (played by Andy Lau) took on a rural theme movie in order to win the best actor.
director Lin Hao (played by Ning Hao) told him that this is a movie about communication and prejudice.
Communication and Prejudice.
Ning Hao borrowed Lin Hao's words and quietly pointed out the theme of "Mr. Red Carpet".
The whole movie is like Ning Hao throwing a stone called "communication", causing ripples of "ineffective communication", and finally connecting into the absurd reality of people not understanding each other.
For example, communication between families.
Just like Liu Weichi, he always quarrels with his wife. One side is unilateral and the other side is evasive and irritating, and eventually they break up.
In other words, communication between generations.
To put it simply, the older generation is conservative and the new generation is following the trend. When the new and the old meet, neither of them understands the other's approach, and they still look down upon each other.
666 is very rustic, liao liao liao is great
The most important thing is the communication between circles.
There are ineffective communications that cannot be eliminated between directors and investors, big stars and farmers, filmmakers and netizens, and even stars and assistants.
It shoots the relationship between people indiscriminately.
is like making a movie. The director wants to express the theme of "communication and prejudice", the lead actor feels that "the father's preferences should be emphasized", and the agent only cares about meeting the requirements of the lead actor.
The investor waved his hand:
The movie story is nothing to me
But is it just that?
does not.
We can go back and look at the horse abuse incident again.
This is the biggest dramatic conflict in the film.
In order to "the film festival needs a story", Weichi Liu took Leonardo's "Into the Wild" as an example. He didn't need a stand-in and it was really hard to ride a horse. The situation that
ultimately led to was that Liu Weichi, the person involved, believed that this was "sacrifice for art", and the Internet public believed that it was abuse of horses, immorality, and bad deeds.
investors withdrew their capital and took the opportunity to promote themselves. The director was worried about whether the movie could be filmed, and the public relations team just wanted to calm public opinion based on public relations strategies.Does
abuse horses? Was the horse harmed? What do the parties really think?
no one cares.
The hustle and bustle is about following the trend and making jokes.
No one saw that the horse was taken care of properly after being thrown and walked leisurely in the mansion.
Yes, what Ning Hao finally wants to say is actually the absurdity of the moment.
He doesn't understand how the world has become like this:
The direction of public opinion can change every day, moral standards can be knocked down at any time, and the differences and contradictions in everyone's desires, emotions, perspectives, positions, interests, and values are so irreconcilable. , the relationship between people has gradually become tense, aphasic, and incomprehensible to each other. Is there any solution to
?
Sorry, Ning Hao seems to have given the answer of "reconciling with himself", but in fact he himself has no answer.
He just raised questions.
just wants to talk to the world.
is the ultimate.
turned himself into Weichi Liu who roared furiously at the robot.
can’t say enough.
just became a stone thrown into the void.
What’s interesting is that such absurdity not only happens on-screen, but even off-screen.
This creates a "perfect" closed loop in the film.
is like performance art, showing us the absurd reality that no one can talk to anyone.
One word: Ningba.
Take Xuanfa as an example, what was the earliest publicity point of "Mr. Red Carpet"?
overturns the entertainment industry.
Beyond the red carpet, there are all kinds of things in the industry.
The unspeakable secret of the King of Heaven.
This gave the public the first impression of "Mr. Red Carpet" as "a large-scale entertainment industry" and "let's eat together." It is not that the
side has not been pulled back.
But in the established impression, people are more interested in "King Andy Lau" and "the entertainment industry" than serious thinking about so-called "communication".
is also under the official Douyin of "Mr. Red Carpet".
Andy Lau's video of reenacting the famous gunfight scene in "The Five" received more than 3 million likes. The short video released the day before clearly hit the core of the movie, with only 14,000 likes.
There are many twists and turns similar to "want and want".
is like changing files. The
movie was originally scheduled to be released in November 2023, but on a whim, it was changed to the Spring Festival schedule that was not suitable. This made the film a dismal box office. A few days after its release, it was suddenly withdrawn and moved to March. 15th.
As a result, the box office was even worse. Why is
like this?
actually means that the creator, publisher, and audience are not on the same frequency. What the director
wanted to say was communication, so he uncharacteristically used many long shots to make the film calmer and more soothing. What
Xuanfa wants is the box office. To this end, they have added a lot of ghost-like short video marketing just like the situation in the film.
But the audience just felt that this "melon" was very boring.
Just like the feedback of many people after watching the movie:
"It's Chinese New Year, why is it not funny at all!"
"This is a movie about 208w. I am an ordinary person, I can't empathize and understand."
"A person who has become famous can How come a director is still complaining about not being able to find talent? The self-pity of a middle-aged person!"
"Breaking a horse is abusing a horse! Abusing a horse is wrong!"
"It's another man + horse, Barbie is right!"
Communication completely failed.
Is Ning Hao wrong? No, because he has made a decent quality movie. Is there anything wrong with the announcement of
? No, after all, they also want to get closer to the present, at least to recover the cost. Is the
viewer wrong? It seems that there is no such thing. Most people just want a comfortable experience when watching movies.
So who is wrong?
Ning Hao has no answer, "Mr. Red Carpet" has no answer, and sir has no answer either.
It is certainly a pity that such a situation happened, not only for Ning Hao, but also for domestic movies.
because at the end of the day.
This is Ning Hao’s rebellion against the current status quo of the film industry.
is an attempt to "get to the bottom of things".
"Mr. Red Carpet" had a chance to become a hit.
is not Sir's nonsense, but the words "Produced by Ning Hao", which makes movie fans unable to help but look forward to it.
Since then, director Ning Hao has made too many popular and popular movies.
"Crazy Stone", "Crazy Racing" and "No Man's Land". Even though his last movie "Crazy Alien" had a very poor reputation, Sir thought the quality was good.
Secondly, the boss Ning Hao is a master at playing with public emotions.
"I'm Not the God of Medicine" pushed realism-themed movies to the peak, and "All or Nothing" maximized the film's eye-catching social issues and short video communication effect.
Whether it is box office appeal or business operation thinking, Ning Hao is no less than any director in this year's Spring Festival.
It is no exaggeration to say that as long as Ning Hao is willing.
If "Mr. Red Carpet" had been laid out, filmed, packaged, promoted, and arranged as a commercial product, its current situation would not be like this.
The most direct reason for the downturn of "Red Carpet" is Ning Hao's reluctance:
He refused to make the movie into a product or a hit, and wanted to simply talk to the audience about the movie.
Why?
Because for Ning Hao, movies are different from products. Movies should be a channel to communicate with the world, not just entertainment.
still remembers the story he told in "Thirteen Invitations" about a monkey shaking a tree branch.
When he was a child, he always went to a park to play. He always watched a monkey and played with branches.
Ning Hao kept thinking, why is this monkey shaking the branch? What is its purpose and significance?
After watching it for several months, he realized:
There is no meaning in shaking the branches. He is just a monkey in a cage. He has nothing to do but shake the branches to find a meaning for himself.
For Ning Hao, movies are that branch and the meaning of life.
Then we are going to find
Various meanings in our lives
Make a movie and shake the branch
But he started to be confused, should he continue to shake this "branch"?
- What is your most important doubt about your current situation
- Or should you make a movie
When in the industrial chain, movies become commodities and promotional films; when in the audience chain, movies become a single emotion and sense. carrier of values.
Will movies that were once regarded as the meaning of life and used to express one's own observation of the world continue to be made?
so on this level.
With the release of "Mr. Red Carpet", it seems that Ning Hao is using actions to express his affirmation to continue shaking the "branch":
is not a commercial product, but a film full of the author's thoughts and expressions;
is not a science and education promotional film, but a film that will The absurd reality is presented, leaving enough space for the audience to think.
is just like he said.
Nowadays, movie theaters lack silence and time for the audience to think and examine.
So he made an absurd comedy that looks like a serious literary film, full of white space, quiet, slow, and in a minimalist style.
but unfortunately. The idea of
is just a luxury at the moment.
During the Spring Festival period, which has the largest flow of moviegoers and the most abundant viewing time of the year, the audience voted with movie tickets and slapped Ning Hao in the face:
It turns out that when people go to the cinema, they just want to choose to release their emotions. , "products" that stimulate your senses, make you happy and refreshed.
and this result.
Presumably, this will make Ning Hao even more frustrated.
is correct.
As a movie fan, Sir is indeed worried about whether Ning Hao will really abandon the "branches" of movies one day.
But if one day, everyone is willing to give up movies and only want to watch popular and exciting articles, extended short videos, and sketch-style jokes.
As long as the director stubbornly holds onto the movie, what’s the use?
is even scarier.
When the living space of a film full of authorial expression is increasingly squeezed by commercial products, will any director be willing to continue to cling to the "branch" of film?
So when "Mr. Red Carpet" formed a closed loop with off-screen encounters.
sir once again thought of Ning Hao's confusion:
Is the current movie still a movie?
Is it? No? Who would care about issues like
now?
The picture in this article comes from the Internet
Editorial Assistant: Unruly Eight-treasure Rice
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