On March 21, the China Network Audiovisual Association issued a notice saying: Recently, the China Network Audiovisual Association discovered during its work that the online micro-short drama "Teacher, Don't Run" (in addition to "Teacher, Don't Run", this show also has "Don't Leak"). "Sexy Love", "Sexy Love, Teacher Don't Run", "Teacher Don't Run Around" and many other names) have vulgar plots, lines, scenes and plots that involve serious soft pornography and other violations. Regarding the broadcast of the illegal micro-short drama, the China Network Audiovisual Association immediately reminded the relevant broadcast platforms to deal with it.
At present, the show has been offline. Douyin, Kuaishou, Bilibili and other platforms have checked and deleted clips and other materials of the show; the mini-programs "Oou Theater" and "Qiqi Theater" that broadcast the show Mini programs such as "Ping Ping Theater" have also been removed from the shelves.
In order to maintain the healthy development of the online audiovisual market, the China Internet Audiovisual Association will further strengthen communication and collaboration with online audiovisual platforms, promote the platform to strengthen self-discipline, improve the content review mechanism, and ensure that the broadcast content complies with national laws and regulations and social order and good customs. At the same time, we will also intensify the supervision of illegal content, deal with discovered illegal content in a timely manner, and protect the legitimate rights and interests of the majority of netizens.
China Internet Audiovisual Association calls on the majority of online audiovisual platforms, producers and broadcasters to strictly abide by national laws and regulations, consciously boycott harmful content, strengthen manual review, and strengthen the crackdown on illegal micro-short dramas. At the same time, it also calls on netizens to actively report illegal content and jointly maintain the health and prosperity of the online audiovisual market.
Micro-short dramas are mixed, good and bad
Supervision has been strengthened
Intensive reversal, many exciting points, and fast pace, micro-short dramas with an episode of 3 minutes are attracting more and more people. At the same time, many micro-short dramas are often criticized by netizens for being ugly due to their shoddy production, bizarre stories, and confusing charges.
"Guidance deduction" "I can't watch it after paying"... On the Black Cat Complaint Platform, complaints involving short dramas are concentrated on the micro-short drama mini-program. Reporters from
found that when some micro-short drama applets paid to unlock new episodes, "turn on automatic unlocking of the next episode by default" was automatically checked, and many elderly people unknowingly spent hundreds of dollars. The "Consumer Rights Protection Public Opinion Hot Topics in the Fourth Quarter of 2023" released by the China Consumers Association stated that some micro-short video content has problems such as inducing consumption, resulting in many middle-aged and elderly consumers experiencing infringement.
On November 10, 2023, the Cyberspace Administration of China issued a notice to launch a one-month special campaign of "Cleaning Up and Censoring Internet Violence" nationwide. This time, all major platforms responded collectively and took action to rectify illegal and low-quality short dramas. The short video platform has increased its management of advertising placement and redirection of third-party micro-short drama mini-programs. Kuaishou has even cut off the redirection of third-party mini programs. At the end of last year, the WeChat public platform issued a deposit payment notice to short drama practitioners.
’s management of micro-short drama mini-programs continues. At the end of last year, the State Administration of Radio, Film and Television issued a notice proposing to seriously and solidly carry out special management of "mini programs" online micro-short dramas. In the next step, the State Administration of Radio, Film and Television will also study and promote the inclusion of online micro-short drama apps and "mini programs" into daily organizational management, and establish a mini-program "blacklist" mechanism and a statistical mechanism for promoting online micro-short dramas. (Rule of Law Reference)
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