YY Live officially announced that it will create an online and offline live broadcast event "YY Star Day" in Beijing Happy Valley from 12:00 to 22:00 on August 31, featuring more than 20 leading internet celebrity artists under YY Live , anchor, will lead fans and live broadcast room users to experience live broadcast carnival from day to late night, wonderful performances of stage, market, entertainment, street shopping and other themed tricks, and a one-stop collection of food, drink and fun. Users can search for "YY Star Movement Day" through the YY live broadcast platform to watch exciting content.
It is worth noting that on the evening of August 31st from 19:00 to 22:00, the highlight of the event "Star Movement Concert" will present to the audience three major themed music chapters: "Encountering the Sunset", "Running to the Wilderness" and "Lighting up the Galaxy". Artists with tens of millions of fans including Xiao Aqi, Dai Yutong, Wu Dailin, Fan Sisi, and Yu Shanshan under YY Live Broadcasting, as well as more than ten leading talent anchors, all appeared to present a wonderful and super luxurious lineup concert. The total number of fans of the present anchors on the entire network exceeded 250 million.
In addition, "YY Star Movement Day" will also launch "Set Up a Stall!" Anchor" "Anchor Garden Party" "You said Zundu is fake? γ and many other creative theme activities, bringing a full range of immersive entertainment + play experience to the audience. A fun, beautiful, exciting and exciting summer carnival audio-visual feast will accompany the majority of online and offline audiences to draw a successful conclusion to the summer vacation of 2023.
"YY Stars Day" is also the finale of YY Live's largest annual high-quality content show and special summer plan "YY Summer Vacation". It still implements YY Live's use of high-quality live content to promote the growth of anchors and enrich user viewing experience. The strategic route, whether it is a day tour, setting up a stall, or an evening celebrity concert, all show the charm of YY live broadcast anchors in terms of language, movement, body shape, talent, etc., making people in the live broadcast room External anchors interact and perform at close range with live audiences, helping anchors grow quickly and attract the attention of more viewers.
At present, diversified and high-quality live broadcast content has become one of the important features of the new development trend of the live broadcast industry. Continuously creating industry benchmark creative and high-quality programs has been YY Liveβs long-term strategic policy. YY Live has always prioritized deep exploration of technology and content innovation, focusing on the creation of high-quality content to promote the rapid growth of high-potential anchors, and also for The broad audience has created many creative and high-quality programs.
The person in charge of YY Live Broadcasting said that this "YY Star Movement Day" event will leverage the participation of anchors and artists from all major categories of YY Live Broadcasting, which not only demonstrates the high-quality anchor resources of YY Live Broadcasting platform, but also the sustainable output in the content field. The strength of high-quality content and the smooth development of every high-quality program are also constantly deepening and expanding the depth and breadth of YY Live in the content field. We continue to create many program IPs, accumulate and iterate at the rate of more than 100 high-quality events every year, always track and pay attention to the changes in the needs of the audience, and carry out diversified innovations and attempts in gameplay. This is the "password to get out of the circle" of YY's high-quality live broadcast content. ".
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