is on full fire, with more power! On August 25, 2023, the 2023M ALL STARS International Dance Competition Finals, exclusively titled by Power Train, came to a successful conclusion at the Penglai Stadium in Yantai, Shandong. Thousands of spectators witnessed this year's street dance event live!
Since its launch in early May, MAS started in Shanghai and swept across 18 cities across the country such as Harbin, Jinan, Xi'an, and Fuzhou. It has held 20 city sub-station competitions and attracted more than 5,000 street dancers to perform on the MAS stage. Fierce battle. After a strong lineup of judges, a total of 58 youth teams and 28 adult teams stood out in the national season.
The well-known artist Zhang Yixing, as the sponsor of the event, and the popular idol Zanduo as the special guest, joined hands with the hip-hop star lineup to create this year's high-level final competition stage. In addition, many hip-hop enthusiasts and fan groups came to the scene to cheer for their favorite judges and contestants!
That night, Mr. Deng Qijun, president of Guangdong Xianjin Health Beverage and Food Co., Ltd., also said in his speech, "Hip-hop is not only a dynamic dance, but also an expression of youth. In every dancing step, you can see It is the dream and persistence, confidence and courage of young people." The Power Train brand square in the venue shouted "Full power, increase power, make a difference", which instantly heated up the atmosphere at the venue.
On the finals stage, in addition to the domestic high-level adult dance competition, there is also a special session exclusively customized by the Power Train brand - "Power Cypher". The CREW BATTLE team, which has won honors through competitions in each sub-station, has a strong confrontation with a team composed of Zhang Yixing, Zando and international heavyweight referees. The on-site referee team selects the battle dance type by turning the power train classic bottle. A wonderful Cypher performance was performed, which attracted screams from the audience and pushed the atmosphere of the event to a climax.
After fierce competition and judges’ scoring, the champion, second and third runner-up of this year’s season were officially born. From "This!" Liao Bo, the famous host of "It's Street Dance", announced the winning team and the winner of the Power Train icon award in public. Mr. Deng Qijun, President of Guangdong Xianjin Health Beverage and Food Co., Ltd., and Mr. Li Shenghua, Marketing Director of Power Train Soda Wine, were invited to the stage to present trophies and certificates of honor to the winners.
The on-field competition is exciting, and the online broadcast has attracted even more attention. Since 0:00 on the 25th, the Weibo topic #powertrainmallstarsfinals# has dominated the national hot search list, triggering discussions among circle enthusiasts, fans of street dance stars such as Zhang Yixing and Zando. On that day, the exposure of the topic reached 199 million, and the number of interactions More than 340,000 times. In addition, Power Train created an exclusive interactive check-in area for the brand at the finals site of the day. The attitude statements such as "Be your own icon" and "Pursue power and keep chasing dreams" on the slogan wall also explained that Power Train accompanies Generation Z. Play with different brand propositions. Visitors from all over the country gathered in the exhibition area to participate in photo taking and product tasting activities, and shared through social platforms, achieving phenomenal popularity.
As the exclusive sponsor of this year’s competition, Power Train has been highly recognized by young players and audiences in this year’s competition with its cool brand image, unique brand proposition, and highly experiential product interaction. As Mr. Deng Qijun said, "The Power Train brand has always believed that everyone is unique, be brave enough to be yourself and make a difference in your own life." This time, the Power Train brand sponsored the 2023M STARS International Dance Competition, aiming to encourage and support more young people to pursue themselves and chase their dreams, and to set up a high-standard dream-chasing stage for hip-hop enthusiasts, thereby boosting the Chinese hip-hop movement to shine!
So far, after nearly 4 months, the Power Train 2023M ALL STARS International Dance Competition has come to a successful conclusion. It is both an end and a beginning. I believe that the power train that understands young people better will also bravely explore more circles and have in-depth dialogues with young groups to create more opportunities to pursue dreams and realize themselves, and make a difference!
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