On the evening of March 15, CCTV’s “3·15” party exposed the chaos of many dating platforms using anxiety to harvest consumers. Among them, marriage and love platforms such as Zhenai.com, Jiayuan, and Love Class were named.
On March 16, the Shenzhen Market Supervision WeChat public account issued an article. Regarding the marriage and love platform exposed at the CCTV March 15 Party in 2024, which was related to the Shenzhen "Zhenai.com" company, the Municipal Market Supervision Bureau immediately interviewed the person in charge of the company. .
Reporter's actual investigation of the Zhenai.com Sales Department:
Law enforcement officers from the Shenzhen Municipal Supervision Bureau have arrived
html On the evening of March 15, the 2024 CCTV "3·15" party was launched. The party exposed that many dating platforms used anxiety to harvest consumers. High-quality opposite-sex resources, zero-threshold attractive advertisements, and conclusive success stories have become gimmicks. Among them, marriage and love platforms such as Zhenai.com, Jiayuan, and Love Class were named.
"I don't mind your career background, nor your appearance. I have prepared a house and a car for you. I can also do household chores such as washing dishes and mopping the floor. As long as you have a positive outlook on life and a sense of responsibility..." Having a house, a car, being tall, being young and rich, having a good personality, and "there is no threshold for marriage, just be kind". Such marriage conditions are very rare in real life, but they are everywhere on dating platforms.
This is because in the professional training of marriage and love platforms, "throwing bait" is the first step, fabricating a "virtual person" that suits the customer's wishes to attract customers. This is a way for newcomers to "get started" quickly, but the experienced matchmaker is rich in experience and can piece together stories and lies about any member she has learned about in the past at any time. Even if the customer wants to meet this unreal virtual person, they can "come back" later (through talking skills).
The second step is to "screen out whether the customer has money" through the customer's consumption habits, deposits and other information, "let members who have no money let him go, and let him go"; next, "block other possibilities for the customer", Let customers regard the marriage and love platform as their only hope, and use pain points such as age anxiety, fertility anxiety, and the feelings of children after divorce to induce consumers to purchase membership services that often cost tens of thousands of yuan. Among them, the instructors of Century Jiayuan emphasized during the training that customers must be treated as "prey".
If I hadn’t personally participated in the matchmaker training class within the dating company, the outside world might never have guessed that the enthusiastic matchmaker sitting opposite me was full of words. Judging from the matchmaker training courses of these companies, they basically use perfect virtual characters to whet their appetites and screen wealthy customers.
After this process, there is a question mark as to whether consumers can find the "right person" with the help of the platform.
public information shows that Zhenai.com was established on May 13, 2004 with a registered capital of 10 million yuan. The legal representative is Chen Si and Xiao Suining is the current chairman. Its business scope includes the technical development of network products, investment and establishment of industries (specific projects separately declared), engaged in advertising business, domestic trade, manicure, providing marriage introduction services, etc. The platform's promotional materials show that the platform covers more than 200 million single men and women seeking marriage and dating information. Judicial litigation shows that the company was involved in 195 judicial cases.
In order to further verify the training routines of the marriage and love platform, on the evening of March 15, a reporter from "Daily Economic News" visited the Zhenai.com sales department on the 2nd floor of Building 15, Taihua Wutong Island, Bao'an District, Shenzhen. However, due to the late time, , the scene was empty. However, law enforcement officers from the Shenzhen Municipal Administration for Market Regulation have arrived at the scene, and the person in charge of the sales department is on the way. Law enforcement officers from the Shenzhen Municipal Administration for Market Regulation told reporters that another group of law enforcement officers had arrived at the headquarters office address of Zhenai.com.
htmlThe 276-year-old chairman responded: An investigation team has been established
Do not allow similar incidents to happen again
htmlIn the early morning of March 16, a reporter from "Daily Economic News" saw at the headquarters of Zhenai.com in Nanshan District, Shenzhen City that the Shenzhen Municipal Market Supervision and Administration Bureau enforced the law Officers are investigating at the scene.Xiao Suining Picture source: Photo by reporter Kong Zesi
At the scene, Xiao Suining, the 76-year-old chairman of Zhenai.com, told reporters that the company is to build a platform for happy families. If an employee fails to act according to the company's requirements, for the sake of personal short-term For profit, "wanting to make quick money and taking shortcuts", doing things that are not in line with market requirements is not in line with the company's most basic (philosophy).
"We are very sorry that this kind of thing happened and apologize to the people across the country. We have set up an investigation team to conduct a systematic investigation, not only to investigate the few employees involved, but also to reorganize the entire work process. We must strictly guard against it and never allow something like this to happen again," Xiao Suining said.
The Shenzhen Municipal Supervision Bureau interviewed the person in charge of Zhenai.com
On March 16, the Shenzhen Market Supervision WeChat public account issued a document regarding the marriage and love platform exposed at the CCTV March 15 Party in 2024 and related issues related to the Shenzhen "Zhenai.com" company, Shenzhen The Market Supervision Bureau immediately interviewed the person in charge of the company. The "Zhenai.com" company has set up a special team and issued an apology statement. The stores involved have suspended all business activities and are fully open to investigation by government law enforcement agencies.
In the next step, the municipal market supervision department will work with relevant departments to investigate the exposed problems to the end, draw inferences from one example, and comprehensively carry out a comprehensive investigation of product quality and compliance business behavior in the industry, resolutely investigate and deal with violations of laws and regulations, and promote the integrity management of platform companies. Effectively create a safe and secure consumption environment and a fair, standardized and orderly market environment.
html On March 15, Zhenai.com issued an apology statement: In response to the related issues reported by CCTV’s “3.15” party about Zhenai.com, Zhenai.com has immediately set up a special team to take the most stringent measures to conduct a comprehensive and in-depth investigation and handle the relevant issues immediately. question. The specific measures ofare: first, the stores and relevant departments involved have been required to suspend all business activities and fully accept investigations by government law enforcement agencies and the company; second, comprehensively investigate and verify issues related to the company's business, and do not let anyone go. Risk points; third, adopt a zero-tolerance attitude towards problems discovered during the investigation and deal with them immediately. For the problems reported by consumers and the media, we will immediately rectify and deeply reflect on them. We will also apologize deeply and release the investigation and handling results through official channels as soon as possible.
(Source: Daily Economic News)
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