dance drama "A Dream of Red Mansions" has made people feel the charm of literature and art again; the "Story of a Snowflake" at the Beijing Winter Olympics perfectly integrated technology with Chinese beauty. From March 14th to 15th, the 2024 provincial literary and artistic work training class was held in Nanjing. How to create more outstanding literary and artistic works? How to better inherit and develop excellent traditional culture? Listen to many industry leaders share their experiences.
Since its premiere in 2021, the national dance drama "Dream of Red Mansions" directed by the Propaganda Department of the Jiangsu Provincial Party Committee has been sold out wherever it goes. It is a veritable hit show. Why is it so popular? Li Sisi, deputy general manager of Jiangsu Grand Theater, shared in the lecture "Promotion and Operation of Stage Works for Generation Z - Taking the Dance Drama "Dream of Red Mansions" as an Example" that during the promotion and operation process, the dance drama "Dream of Red Mansions" accurately grasped the pulse of the young people of Generation Z. , they will collect audience feedback and suggestions through these social platforms, and adjust and optimize promotion strategies in a timely manner.
In addition to the dance drama "A Dream of Red Mansions", Jiangsu has also had many award-winning dramas in recent years, and their success is inseparable from excellent scripts. At the meeting, Luo Zhou, director of the Jiangsu Provincial Academy of Drama and Literature Creation, gave a lecture on "The Creative Transformation and Innovative Development of Excellent Traditional Culture - Taking Opera Creation as an Example", which expounded the creativity of excellent traditional culture from the perspective of opera creation. Transformation and innovative development.
In 2022, the opening ceremony of the Beijing Winter Olympics shocked the world. The story of a snowflake was romantic and warm. Blackbow, the visual effects team behind the opening ceremony, used digital technology to create a shocking feast of Chinese aesthetics. Wang Zhiou, founder and artistic director of blackbow, took the title "Technology and Art Create Chinese Cultural Memory" to share how to integrate technological means to create cultural products and tell China's red story in a new dimension.
Shuang Chuanxue, Secretary of the Party Committee and President of Xinhua Daily and Chairman of Xinhua News Media Group, gave a lecture titled "Strive to Create a New Culture of Our Era". He said that creators must have a deep understanding of the long-standing and profound Chinese culture. Confidence in excellent traditional culture requires protecting, inheriting and utilizing China’s excellent traditional culture in new ways.
Modern Express/Modern+ Reporter Zhang Wenying Song Jingwei Intern Sun Pengcheng
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