"The truth is demonstrated in words. - Tang Lei"
Regarding the movie box office, there is actually a lot of misunderstanding.
Many people have a wrong logic. They simply and crudely attribute the movie box office to a certain one-sided factor, such as the appeal of the director and actors, the subject matter, publicity, and so on.
even classified actors into three, six or nine grades based on box office performance alone, deriving the hierarchical theory.
This view is undoubtedly one-sided.
is also pretty ridiculous.
So where does the movie box office come from?
previously talked about the six Hong Kong films that exceeded one billion.
Putting aside schedule competition and publicity, it is actually nothing more than the dismantling and combination of four levels, namely the main creative lineup, subject matter, entertainment and film quality.
For example, "Macau 3" has no quality at all, but it combines Hong Kong-style farce, a strong cast, and entertainment. Another example is " Unparalleled ", which has a great cast, police and criminal themes, fun to watch, and quality. , none of them are lacking, and another example is "Anti-Drug 2: Heaven and Earth Showdown", which also has a cast, a police and criminal theme, and explosive scenes, and there is no shortage of highlights.
Any movie can be disassembled in this way.
Someone may have something to say again, but what about this year's " Anti-Virus 3: People at the End of the World "?
This movie, on the surface, still has all the lineup, themes and scenes. In terms of narrative ability, there is no fundamental difference from "Anti-Drug 2: Heaven and Earth Showdown". It is also out of control halfway through and ends in an anticlimax.
However, the reason why the box office of "Anti-Drug 3: Man at the End of the World" encountered Waterloo was because of the quality factor first and the schedule factor second.
’s summer season last year was the strongest “killing array” in history.
It almost announced the arrival of the era of "topic is king". Except for the animated film "Chang'an 30,000 Miles" and the special effects blockbuster "Fengshen Part 1", other films could not withstand "The Disappearance of Her" and "The Octagonal Cage". " and "All or Nothing" have joined forces to strangle, including "Mission: Impossible: Reckoning (Part 1)" with veteran Hollywood superstar Tom Cruise, and the monster blockbuster "The Meg 2: The Abyss" with Wu Jing joining the cast.
At that time, I watched "Anti-Drug 3: People at the End of the World".
’s only feeling is that the story is so confusing and boring, how could it be put on the summer schedule?
But when it comes to box office, never take it one-sided.
As mentioned above, the main creative lineup is one, the movie theme is one, the entertainment of watching movies is one, and the quality of the movie is one. What proportion do
actors play among them?
This is difficult to quantify.
The film market is constantly developing and changing, and the movie-watching groups are also changing and changing. The market has its own regulation, screening and judgment mechanism, and the audience also has its own aesthetics, cognition and preferences.
Taking Hong Kong films as an example, we face three problems.
First, the subject matter is outdated.
Some people say, why is it outdated? Isn’t the theme of police and criminals bad? Shouldn't it be taken?
The police and gangster theme is indeed an excellent genre, and it will never go out of style, but the stories and presentation techniques will. When things like shootouts, car chases, explosions, undercovers, anti-drugs, and ruthless fights have been filmed over and over again for decades, Both the visuals and the core are stuck in an unchanging framework. Who do you think can still see it?
Fans of old Hong Kong movies are probably okay, after all, there are emotional filters, but what about the new generation of viewers?
And another issue is involved here, the aging of actors.
To simply count a few actors, Simon Yam is 68 years old, Andy Lau is 62 years old, Francis Ng is 62 years old, Tony Leung 61 years old, Fong Zhongxin is 60 years old, Donnie Yen is 60 years old, Liu Qingyun is 59 years old, Aaron Kwok 58 years old, Jack Lam is 56 years old and Louis Koo is 53 years old. These actors
are regulars in current Hong Kong movies.
There is no need to avoid it, they are all old.
Old themes and old methods, coupled with aging actors, and supplemented by the last problem, the quality collapsed.
This situation is almost unsolvable.
So look at it from another perspective.
This "Anti-Drug 3: Man at the End of the World" can be sold for nearly 300 million with such quality in such a fierce schedule, which is already a great respect for these veteran Hong Kong stars.
Regardless of whether it is " stealth " or " golden finger ", if the schedule is misplaced and crashes into this schedule, what will be the outcome?
"Goldfinger" undoubtedly maintained the passing mark. Of course Zhuang Wenqiang's narrative and layout capabilities are still trustworthy, but what about the box office trend? It can be described in two words: weak. "Stealth" is even more out of breath and is already crawling hard.
I personally think that unless it is "Red Zone", "Wind and Cloud Dominate the World", "Crouching Tiger, Hidden Dragon", "Shaolin Football", " Infernal Affairs ", "Kung Fu", "Tou Ming Zhuan", "October Siege" ", "Chill", "Chill 2" and "Warrior" are Hong Kong films of this level. Other Hong Kong films are no match for one another.
In the past, it didn’t seem difficult for Hong Kong filmmakers to make genre films with a budget of 100 million, 200 million, 300 million or 400 million.
For example, the " Anti-Corruption Storm " series even set an unprecedented record for Hong Kong films with small and medium investment scale. The five films in the series combined have grossed more than 2 billion in box office.
Another example is the two movies "Walker", which broke the box office of 600 million and 700 million respectively.
But these movies may not be enough to watch today.
The plot collapsed and was taken away. The plot is mediocre and no one likes to watch it. Even the Hollywood special effects have been abandoned. Hong Kong-style gun battles, to be honest, are not enough in terms of freshness or excitement.
So how much is a superstar worth?
There is still a correlation between box office and actors.
has said many times that Andy Lau, Tony Leung, Aaron Kwok, Donnie Yen and Louis Koo are the five giant actors who have experienced hundreds of battles in the past twenty years.
Of course, Hong Kong film fans have always had a very bad habit of being quarrelsome.
In the eyes of all the fans, it doesn't matter who is in front of his brother.
is always like, you are not on the same level, don’t touch porcelain, you are lucky to pick up the box office, how can you be as real as our brother, or you will only focus on the numbers, and don’t look at the subject matter and the competition of the schedule. How about it.
In short, in the end, there will be nothing but chicken feathers. After all, if everyone turns into a strong talker, who on earth has the ability to convince others?
As for these giant figures who have been tempered through hard work, they should actually have a certain degree of respect.
But there is no need to be too mythical.
In terms of appeal, these few have their own strengths. They are relatively ordinary acting schools and actors with average reputations. They have certain guarantee capabilities, but they still need to combine the factors of subject matter, film quality and entertainment.
When " is coming again, ", "Anti-Drug 3: Man at the End of the World", "Stealth" and "Goldfinger" are all in the past, Aaron Kwok breaks out in the cold war with " Temporary Heist ". A new round of competition for
has begun again.
How do good works come from?
Theme excavation, in-depth consideration, the director's narrative ability and the actor's performance ability, as well as the logical rigor and entertainment satisfaction of the story. These factors can truly support a movie.
And if it meets these few elements.
No need to worry about box office issues.
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