Recently, the online and offline linkage live broadcast event "YY Star Movement Day" created by YY Live in Beijing Happy Valley ended with enthusiastic interaction among the audience. This also marks the successful conclusion of the month-and-a-half-long YY Live Broadcast's largest high-quality content show in 2023 and the special summer planning "YY Summer Vacation" event. Throughout the summer, this summer special project with various types, diverse content, and innovative gameplay, created by Internet celebrity artists with tens of millions of fans, top talent anchors, and new outstanding anchors, has brought a lot of joy to the audience. The "YY Summer Vacation" series of performances planned a total of more than 80 high-quality live broadcasts, which received more than 30 million views and mobilized more than 100 anchors to actively participate.
High-quality PGC shows have been staged in turn, and "YY Star Movement Day" has concluded magnificently.
During the "YY Summer Vacation" event, YY Live has innovatively launched many classic and benchmark-style high-quality live broadcast contents. On July 15th, YY Live’s gold medal artist Yu Shanshan joined hands with anchor Gangbang to appear in Xuzhou, and a “Back to School Roadshow Party” kicked off the special “YY Summer Vacation” event. From August 11th to 19th, YY Live and JJ Landlords will hold the "Fight to Fame" Landlord Challenge, which combines traditional Landlord gameplay with high-quality PGC programs on the live broadcast platform. It will use rich and interesting gameplay and games to enhance interaction. , multi-interesting live broadcast modes, bringing a brand new Landlord competition and viewing experience to the majority of netizens.
The "finale" in the "YY Summer Vacation" series of activities is the super luxurious lineup of Internet celebrity live broadcast event "YY Star Movement Day" held on August 31. YY Live has more than 20 leading Internet celebrity artists and anchors. It leads fans and live broadcast room users to experience live broadcast carnival from day to late night, and wonderfully performs themed games such as stages, markets, games, and street shopping.
As the highlight of the event, the star-studded "Star Movement Concert" featured artists with tens of millions of fans, including Dai Yutong, Fan Sisi, Wu Dailin, Xiao Aqi, Yu Shanshan, etc., showing off their singing voices on their own tailor-made stages. , whether it is Dai Yutong's "talking to the mirror", or Fan Sisi's "ink painting Chinese style", or Wu Dailin's punk scene, Xiao Aqi's sunny stage, and fish's shining style, all set off their respective The singing style and personality characteristics, combined with the switching of stage special effects, props and backup dancers, present a beautiful music and light show. In addition, many of YY's internet celebrity artists also presented hot dances, guitar playing, singing, sweet choruses and many other repertoires, jointly presenting a wonderful and ultra-luxury lineup concert. The total number of fans on the entire network of the present anchors exceeded 250 million.
"YY Star Movement Day" also carried out a number of creative theme activities on the day. Let's watch the handsome anchor "Let's Set Up a Stall!" "Anchor"'s stall setting competition; "Anchor's Garden Party" teams up to launch a park brawl and challenge five classic exciting games; "You say Zundu is fake?" 》Stimulating street picks, outdoor + talent promotion, bringing interesting programs to users while previewing exciting concert performances. A series of innovative live theme activities bring a full range of immersive entertainment + play experience to the audience.
"YY Star Movement Day", as the final work of "YY Summer Vacation", still implements YY Live's strategic line of promoting the growth of anchors and enriching user viewing experience with high-quality live content, whether it is daytime tours, stalls, or It is an Internet celebrity concert in the evening, all showing the charm of YY live broadcast anchors in various categories in terms of language, movement, body shape, talent, etc., allowing anchors outside the live broadcast room to interact and perform at close range with the live audience, helping the anchors They are growing rapidly and attracting the attention of more and more audiences.
Expand the multi-dimensional "live broadcast +" content matrix and establish a benchmark for high-quality content in the industry
Currently, for the entire live broadcast industry, high-quality content is not only the cornerstone of the "tenable" live broadcast platform, but also the lifeline of the development of the live broadcast platform. Diversified and high-quality live broadcast content has become one of the important features of the new development trend of the live broadcast industry, and the systematic and professional PGC high-quality program output model can amplify the influence of high-quality anchors and attract more fans and users , forming a positive ecological closed loop.
focuses on creating multi-dimensional creative content, expanding the "live broadcast +" content matrix, and continuing to create industry benchmarks and high-quality quality programs. This is YY Live's long-term strategic policy.YY Live has always given top priority to technology and content innovation, and strives to create high-quality content. While enriching live broadcast scenarios and deeply exploring the potential value of vertical subdivisions, it has also promoted the rapid growth of high-potential anchors. Create many creative and high-quality programs for a broad audience. In addition, YY Live has a large number of contracted artists, and the diversity and high quality of anchor resources provide more possibilities for the creation of high-quality content, which is an important support for its continuous deepening and expansion of the depth and breadth of content. PGC's high-quality content can also promote powerful and potential anchors to achieve breakthroughs in their own value and show a more authentic and comprehensive self outside the live broadcast room.
The person in charge of YY Live Broadcast said that creating PGC quality content has always been an important part of YY Live’s quality content strategy. It is the direction of the platform’s long-term efforts and continuous attempts. PGC quality content has the ability to improve the overall quality and variety of platform content. Significance. The multiple series of programs created by the "YY Summer Vacation" themed plan that have been successfully held for two consecutive years have once again confirmed the value of the high-quality operation of YY's live broadcast programs. The continuous updating and iteration of its PGC high-quality program output model also provides the basis for subsequent content innovation. Set a benchmark.
2023 "YY Summer Vacation" not only continues the development direction of the platform's high-quality content, but also has carried out cross-border linkages with brands such as JJ Landlords, Tianlong Babu Mobile Games, and Happy Valley, realizing the integration of brand and content into one, promoting " "YY Summer Vacation" has quickly become a recognized top quality content IP in the industry.
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