To support the integrated development of Xinjiang’s cultural tourism industry, NetEase Cloud Music × 65PARK·Camp Music Festival concluded successfully

htmlOn September 3, the two-day NetEase Cloud Music Charming music festival + travel experience. As one of the industry's leading music communities and digital music platforms, NetEase Cloud Music has always been committed to providing users with diversified and exciting music experiences.

This camp music festival is an important attempt by NetEase Cloud Music in promoting music culture. The music festival invited 16 groups of Chinese music musicians, each group of artists sang 7-8 songs, nearly 6 hours of carnival, a fusion of rock, folk, pop and other diverse music, bringing a variety of audio-visual experiences, using the strongest sound waves to The strongest impact in this city. This event integrates music, market, leisure and sports, creating a grand music carnival for everyone.

Many music fans reported that this music festival has the strongest lineup in Urumqi this year, and the market and camp experiences are also rich. Some music fans spoke frankly about their experience: "New Pants, the whole audience was dancing! As soon as Guo Ding turned on the mic, I felt like I had turned on NetEase Cloud Music. I have experienced the best music festival all summer!"

Many outstanding musicians and bands are playing in music The festival brought wonderful performances. On September 2, the music festival invited the landlord's cat who loves music as much as he loves life, the girl from the star - Si Nan, the singer in the fairy tale town - An Gang, Jiang Hu Uncle Porridge - Hua Porridge, the MP3s that I have never been willing to delete in those years - Nanquan Mama, write every love letter to you with heart - Shen Yicheng, let's go to a summer appointment together - Summer Invasion Plan and National group-Phoenix Legend.

html The lineup on September 3rd is equally impressive, a band that is always exploring its own boundaries - Expression Bank, the undefinable Fake Notes Band, Shao Shuai who tells ordinary people's stories with a guitar, Generation Z's Music creator Zheng Runze, a small but outstanding Fine band, synonymous with romance - Prism, interstellar music poet - Guo Ding, and many foreign media hailed as "China's most fashionable band" - —New pants.

This music festival also set up special offline check-in points: NetEase Cloud Music Sky Mirror, Music Review Street Signs, Egg Boy Party "airborne" to interact with fans, a small stage for escaped Yuncun musicians, and NetEase Musician Training Class students At the same time, OPPO and the new pants band Zhao Meng used OPPO's new products to comprehensively attend the music festival, showing the artist's preparation process in front of and behind the scenes at the music festival.

A few days ago, NetEase Cloud Music released its financial report for the first half of 2023. The platform achieved positive results for the first time in both operating profit and adjusted net profit. In the first half of 2023, the number of monthly active users of NetEase Cloud Music's online music service continued to grow steadily to 206.7 million, a year-on-year increase of 13.7%. The number of monthly paying users of the online music service reached 41.75 million, achieving both growth in user scale and payment scale.

As a well-known online music platform, NetEase Cloud Music has also accelerated the development of offline performance business in recent years. This cooperation with the Xinjiang Culture and Tourism Bureau not only allows music culture to be spread more widely in Xinjiang, but also brings new development opportunities to the local tourism and cultural industries, creating a more comprehensive and diverse cultural tourism experience for users. . In the future, NetEase Cloud Music will continue to be committed to bringing more exciting performances to users and contribute to the commercial development of the music industry.