Huanyu Film and Television joins hands with MediaCorp to enter the field of international artist agency and jointly explore new opportunities for global development

Recently, Huanyu Film and Television announced that it will cooperate with The Celebrity Agency, an artist management company under Singapore Mediacorp, to provide more high-quality resources for outstanding artists from both parties and explore a series of global opportunities. This is the first time that Huanyu Film and Television has entered the international artist agency field, which is a milestone for both parties.

As an international comprehensive cultural company, Huanyu Film and Television has always regarded the overseas expansion of "Hua Liu" as a key business area. It looks at the world, actively deploys in Hong Kong, Macao, Taiwan and overseas markets, and brings together many film and television works with strong Chinese characteristics. brought overseas; at the same time, adhering to film and television works as the cornerstone and all-round artists as the benchmark, it has established a training concept that attaches equal importance to appearance and acting skills. In the 11 years since its development, Huanyu Film and Television has successively supported and launched many young and middle-aged actors through these unique high-quality dramas, improved the professional capabilities and market value of artists in a more professional way, and used its own resources in multiple dimensions to provide Artists are provided with more suitable and better opportunities.

In this cooperation, Huanyu Film and Television will authorize Xinyi Brokerage to represent young actors Xu Kai and Wu Jinyan in related business, helping them find opportunities in Singapore and Malaysia and further make greater progress on the international stage. Xu Kai and Wu Jinyan signed a contract as artists under Huanyu Film and Television in 2016. They first appeared on the screen in the hit drama "Story of Yanxi Palace" aired two years later and became well-known to global audiences. Fu Cha Fu Heng and Wei Yingluo's The ending of BE has also become "uneasy" in the hearts of many viewers at home and abroad. In the period inspirational food drama "Shang Shi", Zhu Zhanji and Yao Zijin renewed their relationship and worked together to overcome many difficulties in relationships and careers, and finally got to know each other and stay together forever, composing a warm and touching love story. In recent years, many works have witnessed the growth of the two young actors, and they have won multiple awards respectively. Through the continuous polishing of their business and works, they have gradually increased their national popularity and attention. I believe that through cooperation with Xinyi Agents, "Chinese style in film and television" can be better spread into the hearts of global audiences.

Huanyu Film and Television was also entrusted to assist Sun Zheng, Hong Ling and Huang Xuanting, the versatile and charismatic outstanding artists of Xinyi Agency, to help them explore actor and commercial project opportunities in China. The three artists are not only potential rising stars. In recent years, they have won the highly coveted "Top Ten Most Popular Artists" and "Most Popular Potential Star" awards at the "Singapore Star Awards" and participated in many film and television dramas. In the future, there may be more international artists joining the cast, spanning Europe, Southeast Asia and other international film and television productions. The addition of international artists further demonstrates Xinyi Agency's efforts to enrich the local entertainment ecosystem and expand the scope of the international talent family.

In this cooperation, artists Huang Xuanting (left), Hong Ling (middle), and Sun Zheng (right) under New Art Agency

Ms. Yang Le, co-founder and general manager of Huanyu Film and Television, said: "Huanyu Film and Television has set its sights on In line with global development, we have also maintained close and friendly cooperation with Mediacorp, which can be said to be the most comprehensive media platform in Singapore. We are very happy to join hands with Mediacorp again to send our young actors to a broader The international stage creates more opportunities and possibilities for them; at the same time, the agency of Singaporean artists in China also poses higher challenges to us. This is also the first time that Huanyu Film and Television has accepted the agency of overseas artists. This is full of unlimited A possible and exciting cross-border cooperation, I believe it is worth looking forward to and working hard for both of us."

This in-depth cooperation between Huanyu Film and Television and Xinyi Agency will be another step forward in each other's development path. A milestone.

Liang Luming, chief artist management and talent development officer of New Media Group, also said: "We are deeply pleased to work together with China Huanyu Film and Television, which we share the same belief, which will bring our new generation of artists to the international stage. This cooperation will not only This highlights our determination to expand the international market for Singaporean artists, and also marks the first time that New Media's new agency has entered the field of representing overseas artists, laying the foundation for more cross-border cooperation in the future.The endless exciting possibilities will usher in a broader entertainment and performing arts market for our artists and audiences, and we are ready to go. "