Chao News Client Reporter Lou Chun
In the past year, "buying tickets" has been the key word for many large-scale celebrity concerts. In early February, Damai.com opened pre-orders for Jay Chou's concert in Hangzhou from April 18 to April 21. Hangzhou Lotus held four games in a row, and 3.47 million people "wanted to see it", but luck only belonged to those few hundred thousand people.
Recently, the camera circle has also ushered in a panic buying event with the participation of "millions of people": Fujifilm recently released a new camera x100vi. On social media such as Weibo and Xiaohongshu, we found many consumers The reporter posted a screenshot of his reservation and participated in the pre-order of Fuji X100vi camera on JD.com or Taobao on March 1. Among them, the number of reservations at JD.com’s “Fuji Imaging Flagship Store” once reached 1 million, and Chao News reporters also I participated in the reservation on March 29th, and finally "returned with regrets" along with the vast majority of people on March 1st
So, what kind of pre-order was this, and how many people got the camera? On March 3, Chao News reporters went to the Zhejiang Home Appliances Market located on Danhua’an Road in Hangzhou to learn about the situation.
A Fuji store in Zhejiang home appliance market
Each authorized store in Hangzhou has an average of 2 units "quota"
"There is a black one in the store, I can show it to you." "Ah Si, who has been in the camera business for more than 20 years ", is the owner of "Asi Photos" in the home appliance market in Zhejiang Province. After understanding the purpose of the Chao News reporter, he placed the protagonist of this time, a black Fuji x100vi, in front of us.
'I will allocate the number of x100vi to you based on the sales situation of the camera. I can't say how many units (quota) there are currently in the country, but the number released this time for the first batch of official pre-orders (the one that participated in the rush sale), based on my past experience, is not There will be more than 300 units." Ah Si said, "Fuji has been stocking up since November last year. There should be a lot of goods, but the quantity released this time is very small."
JD.com did not announce the number of units participating in the first pre-sale. , but according to many netizens' predictions, the number will be between 100-200 units. Chao News found a pre-order poster for Taobao's "Fuji Official Flagship Store", which showed that there were only 80 units of the x100vi silver body and black body participating in the launch. However, since Taobao does not display the number of people participating in the rush buying, we cannot estimate how many people participated in the rush buying on Taobao. "If I were to speculate, I think the number of people on the two platforms (JD Taobao) is about the same, but there will be many overlaps in the people who made reservations on both sides." ." Ah Si said.
Image source: Xiaohongshu
On Xiaohongshu, which is highly active in "planting grass", there are more than 3 million notes about "Fuji", followed by Canon 1.91 million and Sony 1.61 million . It is not difficult to see from the search pages on Weibo, Xiaohongshu and other platforms that most of the content related to Fujifilm focuses on praising the "direct release" of Fujifilm cameras. It is understood that “the reason why Fuji cameras are sought after by many consumers is mainly because of two points. First, it comes with filters that can directly take photos with a ‘film’ taste. Second, it is its fashionable appearance. Design." Ah Si said.
Picture source: Taobao Fuji official flagship store
"Out of stock" is the norm
Xiaoruo (pseudonym) is a Fuji camera fan. This time the x100vi is on sale, she has made an appointment with more than 10 people early to help her purchase it on major platforms After making an appointment, I finally won the contract for a black version of the x100vi. "I posted a screenshot of the screenshot I grabbed on the social platform, and someone immediately left a message under the comments asking me if I was willing to sell it." Xiao Ruo said, "Go to the dealer now. Asked and searched on e-commerce platforms, this camera is generally 5,000 more expensive than the issue price of 11,390. If it is a silver body, it will be about 1,000 more expensive. I have seen people paying more than 18,000."
However, in the past two years, both the x100vi that was just released, and the xt5 and x100v cameras launched by Fuji earlier, have experienced "out of stock" "status.Recently, foreign media cined interviewed Fujifilm, and one of the questions was about the just-released x100vi camera. The manager said, "The production capacity of x100vi that everyone is most concerned about has doubled compared to the "predecessor" x100v." Although the original monthly production capacity of x100v (according to Fuji Said 7,500 units) has satisfied Fujifilm, but the actual sales far exceeded this expectation. Therefore, it is necessary to increase the production capacity of x100vi, which means that Fujifilm's monthly output of x100vi should be around 15,000 units.
At present, the price of Fuji x100vi at major dealers is significantly higher than the sale price
"According to information previously announced by Fuji, starting from its release in November 2023, the x100vi has begun pre-production. It is estimated that by March 1, there should be 6 Ten thousand units are in stock." Ah Si said, "But Fujifilm does good marketing and controls product shipments well. It can always control the number of cameras sold more accurately." Ah Si said.
According to Fujifilm’s introduction to the camera, we learned that as the latest model of Fujifilm’s , can achieve up to 6.0 stops of anti-shake, while maintaining a lightweight body while upgrading performance. “The standard sensitivity of the x100vi can be as low as iso125, which is suitable for shooting with a large aperture under strong light to create a shallower depth of field effect. This time x100vi will offer all 20 Fujifilm simulations to satisfy users who have a higher aesthetic pursuit of photography.”
A Weibo netizen commented: Is this Fuji camera modeled after our Moutai?
"Please indicate the source for reprinting"
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