Author | Zhao Caimiao
Editor | Zhiyu
In one winter vacation, the income exceeded 100 million! Mi Meng, who had been "beaten by everyone", won again, and netizens were shocked and heartbroken
Recently, the short dramas "Mr. Pei thinks that the father is more important than the son every day" and "I was a stepmother in the 1980s" were released. It has been on the hot search lists of major media.
Not only that, the short play "I was a stepmother in the 1980s" rushed to the second most searched list on the short play platform on February 12, with a single-day recharge of more than 20 million.
Both dramas are produced by the label Tinghua Island, and the person behind Tinghua Island is Mi Meng.
In other words, with these two short plays, Mimeng earned 200 million in one winter vacation alone.
Some netizens couldn't help but sigh: " How come these people are still making money on the Internet."
Many people also said that although they don't like Mimeng's style of inciting emotions to earn traffic, her talent and money-making ability make her People have to obey.
It is undeniable that Mimeng can bear the title of "Queen of Traffic". Whether it is the previous public account or the current short video, she can use sensitive words to tease the public's heartstrings, thereby harvesting huge traffic.
From the rise of high-rise buildings to the ground, to the ruins of mountains and oars, to the current prosperity, Mi Meng is like an unkillable Xiaoqiang, and it seems that he will always stay in our sight.
1
Everyone is familiar with Mimeng, and most of them started with her "spiritual MLM". In fact, there are many more stories about Mimeng.
In 1976, Mimeng was born in an ordinary family in Nanchong City, Sichuan Province.
Before junior high school, Mimeng’s childhood was quite happy and warm. His father, who was a carpenter, suddenly went into business and made a lot of money. The living situation of the family suddenly changed.
But because of money, the romantic father's true nature was exposed, causing romantic debts everywhere, and the family also fell into endless quarrels.
When she was 13 years old, Mimeng witnessed her father’s lover rushing to her home, dragging her mother to the ground and beating her. Mimeng was anxious and immediately took out a kitchen knife from the kitchen and roared:
"Listen to me, I will kill you."
Mimeng didn't understand why her father seemed to have changed since he got money. Not only did he play with all kinds of women, but he also talked about his "experiences in prostitution" with great interest.
She felt extremely disgusted with such a father, and because of her father's influence, Mi Meng was extremely disappointed with men and human nature.
Mi Meng has been immersed in this kind of life for a long time, resulting in her future personality being somewhat extreme and reckless.
In 1999, Mi Meng, who was in her senior year, accidentally read a New Year's message in Southern Weekend, "There is always a power that makes people burst into tears." Rooted.
Three years later, Mimeng graduated successfully and joined the Southern Metropolis Daily as an editor as she wished, while writing articles in the magazine's columns.
Mi Meng has become very successful in the paper media by virtue of her excellent writing skills and can earn ten thousand or twenty thousand a month.
However, with the rise of the Internet, paper media quickly declined, and at the same time new text media rose rapidly.
The opportunity for Mimeng to shift from paper media to text-based new media also came with it.
2010, Han Han's magazine "Solo" was preparing for publication, and Mi Meng was invited to write.
Han Han is an unattainable idol to Mi Meng. Mi Meng did not expect to be favored by Han Han, and couldn't help but sigh:
"What a virtue, I can be in his magazine."
So Mi Meng For this opportunity, I prepared for more than a month and wrote "It Hurts So Much, Jin Sheng Tan" which became an instant hit.
How popular is "It Hurts, Jin Shengtan"?
This article, Zhou Yunpeng's "The Green Train", and Luo Yonghao's "The Story of Qiu Ju Nan" became the three most popular articles in the magazine at that time.
Later, Mi Meng struck while the iron was hot and published "Sage Please Remove Makeup", and the response was still very good.
It is undeniable that Mi Meng is always lucky to be in the spotlight, but she also has quite outstanding talents. When some netizens read her graduation thesis, they admired her and said, "Even if I study all my life, I will never be able to write such a graduation thesis."
If Mi Meng can exert his abilities in the field of submission, he should be able to naturally become a best-selling author.
However, her ambitions go far beyond that.
At this time, Mi Meng keenly sensed the business opportunities of text self-media, so she made a bold decision.
2
In 2015, Mimeng resigned as the chief editor of the Shenzhen magazine department of Southern Metropolis Daily, came to Beijing, and founded the WeChat public account "Mimeng".
It has to be said that Mi Meng knew how to harvest traffic from the beginning. Once the article "To a Bitch" was published, its fans increased from more than 200,000 to more than one million in just three days.
Mimeng summed up the rule : "Most people click on an article not out of thinking, but instinctively."
So, Mimeng followed the same pattern and continued to launch "To Lowboys", and huge traffic came. This once again confirmed her thoughts. After
, she followed the gears of the times and rolled forward. On the
Mi Meng public account, there were leaks such as "Interesting is the aphrodisiac of a lifetime" and "Why is sleeping with ugly guys so popular now?" ” and “Don’t believe in tears in the workplace, you have to cry at home” and other extreme articles.
does not seek quality, only traffic.
Many people looked down upon her way of writing that incited public sentiment, but Mi Meng didn't care either.
Because the article "For Bitch" alone could increase her advertising fee from 15,000 to 150,000.
As she said herself: "It's amazing that you have money? It's amazing."
She used her nonchalant energy to run rampant in the media circle until she reached the top.
At that time, Mimeng relied on a series of writing techniques to attract many new media writers to : "The topic selection closely follows the hot topics, the title is simple and crude, the views subvert common sense, and the emotions resonate...".
Mi Meng’s writing template once became a model that most new media people at that time tried to imitate.
However, the higher you stand, the harder you fall. Mi Meng can stand at the highest point and be admired by countless people, but also have to accept the judgment of everyone.
In the end, it turns out that Mi Meng’s article just for traffic cannot withstand in-depth research.
On January 9, 2019, Mimeng's public account published an article "The Death of a Number One Scholar from a Poor Family" that went viral on WeChat Moments.
This article once again made Mimeng angry with its fabrication, sensationalism, and inciting public sentiment. However, this time she failed to escape the official censorship as before. Once the official censored it, Mimeng's arrogance could not be tolerated. No restraint.
Mi Meng originally thought that as long as she posted a "little essay" to admit her mistake, the matter would be over quickly, but she did not expect that after this incident, her era of teasing the public on stage would end forever.
A phone call made Mi Meng "commit suicide". Due to the power of the official, Mi Meng had to "end the self" process in advance:
"Mi Meng's public accounts and Weibo accounts involved in the incident have been cancelled, and the related movies and TV shows have been cancelled." The company also closed down, and the employees were sent home."
Is Mi Meng "extinguished"?
Impossible, there is no word "surrender" in Mi Meng's life dictionary. If the
track doesn't work, then switch to another track; if it's blocked in front of the stage, then control it behind the stage.
In June 2019, Mi Meng switched careers and started working in beauty. Then she posted on WeChat Moments to recruit beauty editors, stylists and photographers.
Two months later, a company called Silver Earth sprang up, claiming to create unique beauty products.
This company is held by others and is controlled from behind.
However, in the era of information explosion, not many people paid attention to Mi Meng's comeback.
Therefore, Mimeng needs an opportunity to "beat gongs and drums" to announce his return.
Therefore, in July 2020, Esquire published a character draft "Mimeng will no longer continue to produce Mimeng". This move is just to let more people know that the woman named "Mimeng" is back in the world!
3
Obviously, Mi Meng, who has returned again, has a heart of repentance, but can the public still "pay" for her this time?
Mi Meng appears again, portraying herself as an inspirational woman who experienced the failure of marriage and career and reopened a new life through plastic surgery.
The cover of the magazine has this sentence: "Her entrepreneurial and marriage stories are the epitome of contemporary women's desires and struggles."
Different from the sharp style in the past, Mi Meng plans to use her identity as a woman to reveal her own scars in her comeback this time. , to win sympathy.
It's just different from the past. This time Mi Meng's comeback plan was wrong.
The public is no longer confused by her so-called words and no longer pays attention to her. There are even more overwhelming curses.
In fact, it is not only because people pay less attention to Mi Meng, but also because today is the era of short videos, and the glory of text media has become a thing of the past.
Therefore, Mimeng's method of using so-called words to seduce the public no longer works, and her era of words is finally over.
I watched her tall building rise, watched her entertain guests, and watched her tall building collapse.
Things are changing, and only when the trend of the times fades, will we know who has been swimming naked.
Facts have proved that in the world of the Internet, there is no such thing as "hot information that is running smoothly and that is ironclad"? At that time, Mi Meng was like a dying fish, unable to make waves in the media world.
Those who go with the times will prosper, and those who go against the times will perish.
After weighing the situation, Mimeng no longer dwells on the past and chooses to follow the trend.
At the beginning, Mimeng set his sights on the film field, but the investment cycle for a single film was long and the risks were uncontrollable. Even films produced by the best directors could not guarantee box office.
In 2014, the Shenzhen Wanwu Growth Film and Television Media Company founded by Mi Meng burned through more than 4 million yuan in just ten months. Mi Meng cried for three days.
Later, Mimeng went north and founded October Film and Television Company, but the performance was still disastrous.
Does it seem like Mi Meng’s ability has deteriorated? This is not necessarily the case for
. Because of the epidemic, the film and television industry has encountered the coldest winter in history.
After the epidemic has passed, there is not much money left to invest in the film and television field.
However, Mi Meng made a surprising discovery. At the same time, the money invested in the short drama track actually made a lot of money.
Silver Land, founded by Mi Meng in 2019, focuses on the incubation and operation of plot accounts. At that time, it incubated more than a dozen expert accounts. Even after experiencing the baptism of short video platforms, it still has several big IP accounts left.
Among them, the more eye-catching ones are Jiang Shishi, Haoran Lai and Haoran Ah. Although the styles of these three short drama accounts are different, the copywriting titles that fill the screen are all filled with a strong "Mi Meng flavor".
"Actually, he knows why you don't make you angry, but even if he doesn't do anything" "There is as much love as there is desire to share" "When girls are sad, they always like to say that they went to bed first"...
"We I have become the kind of adult I hated the most when I was a child."
"Compared with my love for you, what is more important is how I love you."
"If it were you for the rest of my life, I hope that the rest of my life would start as soon as possible."
...
Special The golden sentences and chicken soup that can impress people's hearts are the methods that Mi Meng team has always used to capture traffic.
Professional film and television personnel said disdainfully: "It's just a means of sensationalism."
This kind of Internet awkward drama with the style of "sweetness, pampering, and abuse" may not catch the eyes of professional film and television personnel, but for the public, it is A great place to spend time. After
, a series of short dramas controlled by Mi Meng have become popular one after another. Until recently, the two short dramas "Mr. Pei Thinks of Father and Son Every Day" and "I Was a Stepmother in the 1980s" also hit the short video hot search list one after another. .
is written at the end of
Mi Meng’s success again. Many people sneered at this:
“It’s just stepping on the trend of the times, what’s there to be proud of."
It is undeniable that every success of Mi Meng has accurately stepped on the trend of the times. However, a person's success requires not only the right time and place, but also the right people.
Mi Meng can prosper for a long time and can always be in the market. The most important thing about competitiveness is her content creation ability.
The trends of the times will continue to change, but a person's abilities can remain the same.
Therefore, Mi Meng is very good at using content to borrow the trends of the times and put herself on the top position.
This is something that people have always admired.
However, the nature of Mi Meng’s business has not changed. There is no lower limit for money and traffic.
If we don’t reflect on it, we may be overturned by the trend of the times again. After falling to the ground, it is hard to say whether he can make a comeback.
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