"Jianjia is green, white dew is frost", "white dew", one of the twenty-four solar terms, represents the fading heat, but also represents maturity and harvest. On this year's White Dew Day, the media-integrated live program "The Daya of the Country·Twenty-Four Solar Terms" launched by China Central Radio and Television Station's CCTV has set its sights on Yantai City, Shandong Province. This is also since the official launch of the 2023 Yantai International Wine Festival. Another head office IP that has been perfectly implemented in Yantai. Headquarters reporter Wang Bingbing will join opera singer Cai Chengyu to taste Yantai's special delicacies, visit the local special wine industry, and experience Yantai's white dew customs.
(Poster for the White Dew episode of "The Art of the Country·Twenty-Four Solar Terms")
"Grapes under the white dew, red dates at the autumnal equinox", this proverb embodies the life experience and wisdom of the working people, is particularly relevant in Yantai. In the Bailu chapter of "The Art of the Country: Twenty-Four Solar Terms", Wang Bingbing and Cai Chengyu visited Yantai's wine grape plantations and wine cellars respectively. Through the experience of picking grapes and blending wine, they felt the unique Bailu characteristics of Yantai. style.
(Wang Bingbing and Cai Chengyu came to Yantai, Shandong)
The white dew season is best for picking grapes and making wine, both of which are also Yantai's dominant industries and distinctive symbols. Yantai is located on the world-recognized golden latitude for grape growing. The soil has high gravel content, good ventilation and drainage, and is rich in various minerals, making it extremely suitable for the growth of wine grapes. In the program, Wang Bingbing picked and tasted wine grapes and felt the difference between these grapes and ordinary table grapes. In the picking garden, she also learned about the naming background of wine grapes. It turned out that there is a little-known story behind such romantic Chinese names as "Cabernet Sauvignon" and "Gewurztraminer".
(Wang Bingbing experiences grape picking)
Yantai is known as the "Wine Capital of China" and enjoys the title of the only "International Grape and Wine City" in Asia. Yantai's wines are rich in fragrance and have a long aftertaste, and the wine industry has also become a key development focus of Yantai City. One of the 16 industrial chains, it has received strong policy support from the Yantai Municipal People's Government. There are countless wine production companies, well-known wineries, and supporting companies, forming a complete industrial chain from seedling breeding, grape planting, technical services to packaging, auxiliary material equipment, to brewing, tasting, testing, wine serving, etc. On this basis, Yantai will also create a unique wine brand unique to Yantai in the future, create a unique wine brand identity for Yantai, continue to amplify Yantai’s global influence as Asia’s only international wine city, and promote Yantai’s city brand to the world. This time, Cai Chengyu experienced the special features of Yantai wine in advance. He experienced the differences in storage, taste and drinking of different varieties of wine in an underground winery. He had little knowledge of the relevant knowledge before, and he also wanted to Can he successfully complete the challenge of making a wine with complex flavors by himself? Looking forward to the reveal of the show.
(Cai Chengyu tries to mix wine)
The Yantai Municipal People's Government, Yantai Huangbohai New District and CCTV gave full play to the advantages of the wine industry and jointly launched the "Tizy Yantai" series of activities. Currently, they have successfully planned the launch ceremony of the 2023 Yantai International Wine Festival, MAS The finals of the International Dance Competition showcased the youth and trends of the city. The "Tizy Yantai" Golden Beach Coastal Film Festival held recently at the seaside invites everyone to watch movies while tasting wine, truly creating an urban atmosphere of "a glass of red wine with a movie" and triggering passers-by to stop and experience it.
("Drunk Yantai" Golden Beach Coast Film Festival)
At the same time, Yantai has also attracted the arrival of main IP IPs such as "Hello Life", "A Thousand Years of Dish", "Guozhidaya·Twenty-Four Solar Terms", and "Hello Life" During the recording, Sister Moon posted a video of herself checking in at the beach to Amway Yantai; during the filming of "A Meal for a Thousand Years", the "Headquarters Taotie" sailed into the Huangbohai New District of Yantai, and Guan Xiaotong, Luo Yizhou and others also came to experience the local food, The beautiful scenery and beautiful objects have sparked heated discussions on social platforms and attracted enthusiastic attention from netizens. Yantai's natural scenery, food culture and characteristic industries have been displayed in such a pyrotechnic way.
Next, Yantai will also host a number of events such as the 2023 Green Bohai International Film Festival, "Yangyang City: Night of Light and Shadow", and the World Brandy Technology and Quality Development Conference to continue to promote the wine industry, city brand promotion, and cultural tourism development. Deep integration further embroiders Yantai’s city brand.
(Wang Bingbing and Cai Chengyu taste Yantai seafood delicacies)
In the white dew season, Yantai is not only filled with the sweet smell of grapes and wine, but also the taste of the sea from the Huangbo Seashore. In the program, Wang Bingbing and Cai Chengyu not only ate grapes and fine wine, but also tasted Yantai's rich seafood delicacies such as sea sausage, sea cucumber, and conch, and experienced Yantai's unique Bailu cuisine. For more Yantai travel guides, please look forward to the Bailu chapter of "The Daya of the Country·Twenty-Four Solar Terms" broadcast on CCTV today, and feel the autumn style of Yantai, a coastal city!
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