After last year’s Spring Festival, Deng Chao’s “China Ping Pong” implemented the concept of “if you can’t win, quit”. Unexpectedly, in this year’s Spring Festival, we saw “ Let’s Shake the Sun Together ” and “ Mr. Red Carpet” "" and other Lunar New Year films announced their withdrawal from the Spring Festival schedule a few days after their release, which is extremely disappointing.
You must know that whether it is Peng Yuchang and Li Gengxi's "Let's Shake the Sun Together" or Andy Lau and Ning Hao's "Mr. Red Carpet", they all showed very good box office momentum at the beginning of the Spring Festival. . Both films earned a box office of 31.51 million and 41.84 million respectively on their first day of release. With less than 10% of the film schedule, such results are already very good!
However, after the pressure of competition in the same period, the schedule of the two films was greatly compressed, and the single-day box office also plummeted. Both of them encountered the embarrassment of "peaking at the beginning"! After "Let's Shake the Sun Together" was released for 5 days and grossed over 90 million yuan at the box office, it was announced that it would withdraw from the Spring Festival schedule! Subsequently, after continuing to struggle for two days, "Mr. Red Carpet", which still had a single-day box office of 4 million, also sadly bowed out!
At this point, it was originally a lively scene of five commercial films competing for the box office championship, and only the top ones " Hot and Spicy ", "Flying Life" and "Article 20" are left!
As of February 16, the total box office of "Hot and Spicy" has exceeded 260,000, and " Flying Life 2" ranked second with 230,000. Although Zhang Yimou's "Article 20" has reversed the decline, it is on the rise. It's gratifying, but it can't earn more than 1.2 billion at the box office, and it might just be a sideshow during the Spring Festival!
Comparing the current box office and subsequent trends, as the Spring Festival is coming to an end, Jia Ling 's "Hot and Spicy" has undoubtedly locked in the box office championship in advance! It is undoubtedly surprising that
"Hot and Spicy" can achieve such results! Before its release, due to excessive marketing of the topic of Jia Ling's weight loss, the film's release prospects were adversely affected. After the release of "Hot and Spicy", it still relied on the strong box office appeal of Jia Ling and Zhang Xiaofei to make rapid progress. On the third day of its release, it successfully surpassed "Flying Life 2" to top the box office list!
Director and heroine Jia Ling is undoubtedly the biggest contributor to the popularity of the film! The plot originally adapted from a Japanese movie did not have many exciting points. But after Jia Ling completed the "localization" and added more female inspirational and other elements, "Hot and Spicy" also transformed into the first bowl of "Chicken Soup for the Soul" in 2024!
Coupled with Jia Ling's sudden weight loss of 100 pounds, it triggered many topics and gave all viewers a reason to go to the cinema. Although the overall production of "Hot and Spicy" cannot be called excellent, it has still become the most popular film due to the huge public opinion atmosphere and high topic discussion. It is undoubtedly well-deserved to finally win the box office championship!
As far as the overall box office is concerned, this year's Spring Festival is undoubtedly extremely popular, especially Jia Ling's "Hot and Spicy", which makes people see the importance of marketing! Even though the script and story are not dominant, and the cast is not the best, it can still become the box office champion during the Spring Festival due to Jia Ling's "weight" topic. Such an achievement is both surprising and joyful!
Of course, the two films that announced their withdrawal may still have good box office prospects if they are re-released at a more suitable schedule. Although "withdraw if you can't win" is a bit embarrassing, in order to get better box office and prevent the huge investment from "wasting", this decision is undoubtedly wise!
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