Regarding "Hot and Spicy", there is currently a critical voice, believing that the film's excessive marketing of Jia Ling's weight loss of 100 pounds has reached the point of no bottom line.
Human nature
In my personal opinion, it would be abnormal if Jia Ling didn’t show off after losing 100 pounds. About ten years ago, I also successfully lost more than 40 pounds and built muscles. Then I couldn't help but show my results to others. In fact, it's just human nature. If it were anyone else, it would most likely be the same, so there is no blame at all.
As for whether Jia Ling's weight loss of 100 pounds is a marketing gimmick for "Hot and Spicy", the answer is undoubtedly yes, because this matter is a fait accompli. Regardless of whether Jia Ling did it intentionally or not, all media will cover it overwhelmingly. Now that the deal is done, why can't "Hot and Spicy" be promoted as a selling point?
Moreover, in order to portray a character, an actor first gains 40 pounds and then loses 100 pounds. Isn’t it commendable?
At least it shows that Jia Ling is dedicated enough. Just trying to change her image for filming is something that many actors have not been able to do so far. Of course, there will be people who will be dismissive and ridiculed that Jia Ling lost weight to make money. It is undeniable that "Hot and Spicy" was indeed a hit, but this argument is based on known results. As we all know, Jia Ling previously relied on her image as a fat funny girl to gain a foothold in the entertainment industry. If "Hot and Spicy" hits the streets, both her character and personality will be gone forever, which is tantamount to ruining her acting career. In other words, it is not certain that Jia Ling will make money if she loses 100 pounds, and it is very likely that she will lose all her efforts. To take a step back, who doesn’t want to make a lot of money when making movies, so what’s wrong with that?
I can’t afford it.
Everyone knows the above truth. Why do some people still ignore it? In fact, I just can’t afford it. In fact, every film and television production will be marketed. For example, another New Year film will focus on the acting skills of a certain actress. It's just that copywriting that praises acting skills is already out of date. It's the same as everyone in the entertainment industry can be called a teacher, and the effect is bound to be greatly reduced. Especially when it came to "Hot and Spicy", Jia Ling, who lost 100 pounds and successfully got into shape, was a complete failure in publicity, so naturally she was a bit angry.
If you have to worry about what the bottom line of marketing is, then the answer can only be that the marketing content is genuine and has no moisture at all. At this time, if we compare Jia Ling with a certain actress, is it unquestionable that she has lost 100 pounds, or is her superb acting skills undisputed?
The answer is obvious. Jia Ling's weight loss of 100 pounds is a fait accompli, while the excellent acting skills of a certain actress are the subjective perceptions of some people, which are destined to have high and low opinions. Therefore, if it is judged that the marketing of "Hot and Spicy" has no bottom line, then from now on, other film and television works will have no position to announce them, and they will not be genuine at all.
To be honest, it is reasonable to criticize the script of "Hot and Spicy" for being mediocre and thin. It does have some unsatisfactory aspects. But if you talk about marketing, it's just nitpicking. Since the content is genuine, why shouldn't people be allowed to say it out loud?
Conclusion
I dare to say that if "Hot and Spicy" is not released during the Spring Festival, netizens will frequently see videos about a certain actress's acting skills on major platforms, and the marketing efforts will not be as strong as Jia Ling's weight loss of 100 pounds. weak. The world is as dark as crows. If I had to make a choice, I would still prefer to accept genuine announcements.
personal opinion, don’t comment if you don’t like it.
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