This Spring Festival, Jia Ling won again.
From a sketch actress to the most successful commercial female director in China’s box office history, Jia Ling has undoubtedly achieved a counterattack in her life. In a market where male directors dominate the Chinese film market, Jia Ling represents female power and stands out. This is not easy.
From a female perspective, the captain completely appreciates and admires Jia Ling's strong willpower. weight loss is not an easy task. Regardless of male or female, anyone who has tried to lose weight will know that it requires a high degree of self-discipline and must be extremely cruel to oneself. It is even more difficult to build abdominal muscles on top of losing weight. However, from a movie perspective, the success of " Hot Hot " is not worth imitating too much.
To a large extent, the high box office of "Hot" comes from the continuous hype and marketing. Netizens nicknamed it "Lose Weight Diary". Personally speaking, the captain doesn't like this kind of movies very much, including Jia Ling's first film "Hello, Li Huanying". These are two light comedy movies with light industry and light plot. They lack a very important thing: "industrialization of movies." Captain
remembered that many years ago, China began to mention the term "film industry". We should encourage the development of the film industry. However, more than ten years have passed and China's film industry has made progress. However, in recent years, this kind of industrialized film has not progressed, but has regressed. Last year's hit summer release "Fengshen" was actually filmed in 2018. The movies we are seeing now are basically stock films from the three-year epidemic period.
One characteristic of movies during the epidemic is that they are high-risk and low-cost. has dealt a major blow to the film industry due to its restrictions on gathering performances. This makes film companies less willing to invest in large-cost industrial films, preferring to invest in low-cost comedy films. Movies such as Zhang Yimou's "Manjianghong ", Jia Ling's "Hot and Spicy", Han Han's "Four Seas", etc. are all representatives of this type of movie. Among them, "Man Jiang Hong" rented a courtyard house and filmed it for only one month. It grossed 4 billion in box office. Many people were tricked into entering the cinema.
Why is Zhang Yimou's "Article 20" not popular this year? It's not that the quality is bad. On the contrary, "Article 20" brought sensitive topics such as judicial justice, school bullying and self-defense to the big screen, directly poking at social conflicts, but the box office was sluggish. One reason is that audiences are more inclined to watch a light-hearted comedy during the Spring Festival and are less willing to watch heavy and serious movies. Another reason is that I was so deceived by "Man Jiang Hong" that I was unwilling to pay for Zhang Yimou.
If the "Feng Shen" series strikes while the iron is hot and the second part is released during the Spring Festival, it may really be "Feng Shen". Because this year’s Spring Festival, there are no industrial blockbusters, not even one. "It's Hot", "Ride 2", and "Article 20" are all drama films. does not mean that feature films are bad, but that the degree of industrialization of feature films is too low. The main production cost of a movie like is the actor's remuneration. For example, in the popular "Mr. Red Carpet", Andy Lau's remuneration is 60 million, Ning Hao's director's fee is 24 million, other leading actors' remuneration is 20 million, project development fees and non-starring remuneration are 39 million. Post-production and special effects costs are only 13 million.
Most of the over 100 million movie production fees are spent on the starring actors and directors, leaving only a very small proportion of industrial production costs for later stages. Currently, the only industrialized films that have been released are the "Feng Shen" series and the " Wandering Earth " series.
In 1999, when the United States first released "The Lord of the Rings", 25 years later, China still cannot produce an industrialized film that can compete with "The Lord of the Rings". Even the "Wolf Warrior" series and "Changjin Lake" series starring Wu Jing are not as good as Hollywood's "Hacksaw Ridge" and "Billy Lynn's Halftime Walk" in terms of industrial art. In the science fiction category, "The Wandering Earth" is better than Liu Cixin's original Eastern science fiction philosophy, but the film craftsmanship is not as good as "Transformers".
Why has Hollywood always been able to dominate the global film market with its ever-changing "superhero" routine? A major reason is that the United States is far ahead in the film industry. In terms of international influence, "The Great Wall", which China spent 1 billion on, is not as good as "Conquest 1453" produced by Turkey. As of today, there is only one Chinese film with truly international influence, "Hero" directed by Zhang Yimou and released in 2002. This film borrows heavily from the shooting techniques of the famous Japanese director Akira Kurosawa, but it shows the unique "unity of the world" in the hearts of the Chinese.
Many people don’t understand, why don’t you just watch a movie? Wouldn't it be enough to just watch it for fun? Why must we pursue industrialized films? "Hello, Li Huanying", "Hot", "Flying Life", "Wolf Warrior 2", etc. Aren't these movies pretty good too? The key is that behind the film industry is the iteration and progress of technology. If you only shoot light comedies, only a handful of leading actors can make a fortune, while the extras will continue to eat box lunches in Hengdian. But industrialized films such as "Fengshen" and "The Wandering Earth" can drive the development of the entire industry chain.
The production of science fiction and mythological movies requires huge investments, often involving dozens or even hundreds of companies, which involve a large amount of information virtualization technology, animation capture technology, software industry technology, etc., which can absorb a large number of Employment of high-end technical talents. It will transfer the distribution rights of movies to the back end, weaken the remuneration of a very small number of leading actors, increase the income of the majority of behind-the-scenes technicians, narrow the gap between rich and poor in the film and television industry, and promote the development of film industry technology.
This is much more important than just watching it for fun and hyping up "Lose Weight Diary".
-
-
-
-
-
-
-
-
-
-