The Spring Festival of 2024 is indeed a bit dumbfounding.
" hot hot ", which has average movie content, has become the "champion" that is "far ahead" due to the high-frequency marketing of Jia Ling .
The quality content is similar to "Hot and Spicy", but because of its interesting subject matter and the sequel " Flying Life 2", relying on Shen Teng's high popularity, it is closely following "Hot and Spicy". On the contrary,
is a high-quality work "Article 20" and " Let's Shake the Sun Together ". Due to insufficient publicity, the reputation was very good, but the box office was not ideal.
I thought that the 2024 Spring Festival would be a contest between "dark horse" and "white horse", but I never thought that during such a "competition", a "race horse" would appear: "Let's Shake the Sun Together".
You can see from the "Xianxun Daily" of "Let's Shake the Sun Together": This work took more than 4 days to complete the box office exceeding 80 million.
Then it took nearly a day to break through the 90 million mark, but note: from here on, the "daily report" of "Let's Shake the Sun Together" is different. It changed from the initial "broadcast" to a "point" "released" at the box office, and there are still more than 40 days until release.
If you look at the related time issues again, you will be surprised to find: "Let's Shake the Sun Together" has been rescheduled to March 30.
This wave of operations is both reasonable and unexpected by the audience.
This is reasonable because, Peng Yuchang and Li Gengxi's acting skills are very good, and the plot of "Let's Shake the Sun Together" is also very perfect. Otherwise, this work would not be maliciously written with low scores and negative reviews. ", it can still have a "good review" of 7.9 points.
However, I have to admit that a disease-related theme like "Let's Shake the Sun Together" is not suitable for release on a festive day like the Spring Festival. Although the core theme of the movie is "inspirational", it is hard work, it is survival, and it is the pursuit of happiness. .
But Chinese people are "emotional" after all. On a festive day like the Spring Festival, watching a disease theme like "Let's Shake the Sun Together" really makes many viewers feel uncomfortable. This is also the existing fan base of this work. , and it has good reputation, but the box office result is the reason why it is not good.
Therefore, from the perspective of "rationality" and "emotion", "Let's Shake the Sun Together" is released on the "Spring Festival" schedule, which is destined to "miss the chance of high box office".
This is also the reason why many viewers persuaded the director and producers to reschedule after watching this work.
But what is unexpected is: the producer really listened to the advice and rescheduled the show.
The "rescheduling operation" of "Let's Shake the Sun Together" directly stunned some netizens.
Why do you say this?
As a film that was confirmed to be released on the "New Year's Day" and was successfully released, it was released for four days and was included in the box office statistics of the "24th Spring Festival": "Let's Shake the Sun Together" , directly changing itself from the state of showing to the state of "screening". After the
operation suddenly appeared, many netizens directly criticized the behavior of "Let's Shake the Sun Together" as being too "utilitarian" and seriously disrupting the market.
If "Let's Shake the Sun Together" successfully "starts" and establishes that if the box office does not do well after the release, it will turn the release into a spot screening and release it at a selected time. Wouldn't it be a complete mess, and it would also lead to some high-quality works? Because of the "divine manipulation" of these works, they are covered in dust.
I have to admit: this wave of operations in "Let's Shake the Sun Together" can be called "the first divine operation in 2024", which makes people feel reasonable and a little bit contemptuous of it. The
production team is a bit too "speculative".
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