Recently, YY Live announced that it will join forces with Guangzhou Daily, Southern Metropolis Daily and other media to launch the "Intangible Cultural Heritage Building Dreams and Enjoy the Bay Area" Greater Bay Area cultural live broadcast season event. Starting from mid-September, a series of special live broadcasts will be carried out focusing on the intangible cultural heritage of the Greater Bay Area, and will be broadcast simultaneously on the three major platforms of YY Live, Guangzhou Daily, and Southern Metropolis Daily. The event aims to give full play to the traffic advantages of the live broadcast platform and the communication advantages of the media platform, empower the inheritance and communication of intangible cultural heritage in the Greater Bay Area with new perspectives and new methods, and help build a high-standard humanistic Bay Area.
It is reported that in the series of live broadcasts of the Greater Bay Area Cultural Live Broadcast Season, there will be many national-level intangible cultural products such as "Zhongshan Drunken Dragon Dance", "Chaozhou Iron Branch Puppet Show", "Guangxiu", "Luofu Mountain Baicao Oil Production", etc. Heritage appears in turn. YY Live has joined hands with well-known anchors on the platform to complete a number of exciting live broadcasts with the themes of intangible cultural heritage exploration, intangible cultural heritage skills experience, and intangible cultural heritage project revelations, together with intangible cultural heritage inheritors. In addition, the live broadcast event will also conduct live visits to ancient towns, ancient streets, intangible cultural customs streets, intangible cultural heritage museums, etc. within the Greater Bay Area to deeply explore and display the unique charm of the Greater Bay Area culture. Users can follow the YY Live Positive Energy official channel, Guangzhou Daily client, and Southern Metropolis Daily WeChat video account to keep up to date with live broadcast dynamics and pay attention to exciting live content.
At YY's 2022 Annual Summit Ceremony, YY Live Broadcast Torch Alliance announced the launch of the "Intangible Cultural Heritage Dream Building Plan". During the year, it has successively launched a number of intangible cultural heritage-related activities such as "Youth Intangible Cultural Heritage Open Classes" and "Exclusive Live Broadcast for Craftsmen". The "Intangible Cultural Heritage Building Dreams and Enjoying the Bay Area" Greater Bay Area cultural live broadcast season will deeply integrate the resources of platforms, associations, anchors, and intangible cultural inheritors, highly focus on the cultural characteristics of the Greater Bay Area, realize the innovative communication of Bay Area culture, and become " The most representative implementation project of "Dream Building Plan". The relevant person in charge of
YY live broadcast said that in February 2019, the Central Committee of the Communist Party of China and the State Council issued and implemented the "Outline Development Plan for the Guangdong-Hong Kong-Macao Greater Bay Area" and proposed to "jointly build a humanistic Bay Area" and "shape the humanistic spirit of the Bay Area" and "jointly promote cultural prosperity" "Development" are the key points to clearly define the main contents of promoting the construction of "Humanities Bay Area". As a leading company in the domestic pan-entertainment live broadcast industry and a key cultural enterprise in Guangzhou, YY Live closely follows national policies and guidelines and launches the "Intangible Cultural Heritage Building Dreams to Enjoy the Bay Area" Greater Bay Area cultural live broadcast season event, hoping to give full play to its own advantages and pass Digital media helps the cultural heritage and dissemination of the Greater Bay Area. At the same time, modern and youthful audio-visual methods are used to expand the awareness and popularity of traditional intangible cultural heritage among young user groups.
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