Harry and Meghan are acting like monsters again...
Last night they quietly launched a new website: sussex.com as their new official website.
(New website homepage)
It is now less than a day before the website goes online, and the British major newspapers and tabloids are already scrambling to report on the matter...
"Daily Telegraph"...
(Telegraph)
"The Times" "Newspaper"...
(The Times)
"Mirror"...
(Mirror)
Why is a website worth so much media attention?
This matter has to start with Harry and Meghan’s “Brexit” in 2020.
Before "Brexit", they were always known as "The Duke and Duchess of Sussex" , or "sussexroyal" .
Their previous official website was sussexroyal.com, and the official ig account is also called this:
(official account)
The titles of European nobles are mostly linked to their territories. For example, Charles was the "Prince of Wales" before he was crowned. Now the land of Wales "Given" William, then William was the Prince of Wales.
Similarly, Harry's territory is Sussex, so he is the Duke of Sussex.
Of course, the so-called "territory" has long become symbolic after the establishment of the constitutional monarchy. If you want to win actual benefits, it depends on whether the people and the government agree. The result of the game between the two sides is:
The legitimacy of the special status of royal members does not come from their titles to a large extent, but from the royal duties they perform.
To put it in layman's terms, they have to "go to work" in order to change their status. . It's not just having a title that allows them to enjoy peace of mind. It's a different kind of fairness.
(diagram)
In 2020, Harry and Meghan resigned from royal duties, so the legitimacy of their special status became weaker.
Correspondingly, the royal family's treatment of Harry and Meghan is to prohibit them from using the word "royal" in external activities ,
In fact, they are not allowed to indulge in the popularity of the royal family, but they are not said too harshly, leaving a certain amount of dignity. .
When they first left the UK, Harry and Meghan were still relatively smart and stopped the sussexroyal.com and official ig account mentioned above.
turned around and opened archewell company in the United States, named after their son Archie, in line with the royal family. It doesn't matter much.
(archewell founded by Harry and Meghan)
Everyone knows what happened later: the couple’s new business repeatedly hit the wall, signing a bunch of contracts with spotify and netflix, and the quality of the final product delivered was worrying.
No one wanted to continue to be They were taken advantage of and began to cut off from them, and even a large number of internal employees of Archewell Company resigned...
Now, these two people seem to have finally realized that they are not talented people, and maybe leaving the royal family is a huge mistake. ...The launch of the new website sussex.com of
is an obvious signal - anyway, it was only said at the beginning that the word "royal" was not allowed to be used, so just find a way to get around it.
Now when you enter their old official website sussexroyal.com, a prompt will pop up, instructing you to click on a link. If you click on it, will jump to sussex.com.
(Tip from the old official website)
In this way, the word "royal family" is indeed not used...
Now the website has just come out, and there is not much content yet. It mainly introduces some Harry and Meghan 's life.
There are two things worth paying more attention to: first, they took the initiative to mention their connection with the royal family this time ;
secondly, the official website attached links to the Archewell Foundation and studio.
Let’s talk about them separately.
First of all, the new official website has their royal coat of arms,
(Royal coat of arms)
You can see "The Duke and Duchess of Sussex" at first glance on the homepage,
(The Duke and Duchess of Sussex)
Here is the lower right corner Link to the old official website. If you zoom in, you will see a small crown on the logo...
(logo)
does not mention "royal family", but it is mentioned everywhere...
second, below the homepage There are links to the Archewell Foundation and Studio.
(two links of archewell)
When they founded the archewell brand, they had a certain intention of "deliberately distancing themselves from the relationship", but now archewell appears on this official website full of royal flavor.
In addition, now enters archewell's official website archewell.com on the browser, there is no prompt, it will jump directly to sussex.com...
This most likely means that they are moving the sub-brand to "sussex "This name is closer to, or to put it more bluntly, closer to the royal family.
But this move is actually very strange, because sussex is essentially a place name, and building websites should be managed by the government, and the royal family must avoid suspicion.
(Sussex region)
When Charles was the Prince of Wales, his official website domain name was princeofwales.gov.uk (Prince of Wales.Government.UK), rather than the straightforward "wales.com (Wales.com)".
Similarly, the current Twitter account of the William couple is @kensingtonroyal, which literally translates to "Kensington Royal Family" and cannot be called "Kensington" directly.
(William and Kate’s official names)
Originally, Harry also knew how to avoid suspicion. After all, his old official website was called sussexroyal. However, the royal family did not allow him to use "royal", so he could only settle for the next best thing... .
But this retreat is not without cost - and the others have occupied sussex.com, which is almost equivalent to announcing that "we can represent the entire Sussex region" , how can not arouse public outrage?
"Harry and Meghan are finished. By this point, they have degenerated to the point where they are tugging at the hems of their royal tuxedos and begging for any attention. They don't seem to realize how badly they have failed."
( From the Daily Mail comment)
"These two wanted to leave in the first place, so they should not take the initiative to show their connection with the royal family now."
(From the Daily Mail comment)
"Just take away their titles quickly and that's it. .Shouldn’t this matter be very simple?”
(Comment from Daily Mail)
The above is just the tip of the iceberg. In fact, the comment areas of major media are quite exciting...
The two of them will not be unclear. The significance of occupying this domain name, but they still did it. Maybe in their perception, being scolded is not important at all, as long as they can borrow the strength of the royal family?
However, it is not that there are no people who support Harry and Meghan. Some "people who are relatively close to them" said last night:
"Harry and Meghan are the Duke and Duchess of Sussex after all. This is an irrefutable fact. That is Their surnames."
(the original words of the so-called "people who are relatively close")
means that the royal family has not deprived them of their titles, so why can't they use them?
is actually not right. Just because has a title does not mean that sussex.com should be used by them. They cannot represent a region.
In addition, Sussex is not Harry's surname. The prince does not have a surname. If he had to say it, his surname should be Windsor...
Even if his surname is Sussex, it still comes from the territory, and it is confusing. Answered the question just now.
(schematic diagram)
It is possible that the royal family will hold Harry and Meghan accountable, because archewell is commercial in nature.
Their sidestepping will almost certainly cause dissatisfaction with the royal family. It depends on how the royal family will deal with them... ...
However, the royal family is currently in a health crisis, and they have no time to deal with them for the time being. When Kate and Charles get better, we still don’t know what the scene will be...
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