The Spring Festival box office war begins on February 10th.
Shen Teng and Jia Ling , the old partners, are inseparable during the Spring Festival. As of 21:00 on February 10, Shen Teng's " Flying Life 2" has a box office of 409 million on its first day, with a slight advantage. Defeated Jia Ling's " hot boiling hot " with 403 million, temporarily winning the Spring Festival box office championship.
took off at the box office, but both new films were unsatisfactory in terms of reputation, especially "Hot".
I thought it was Wang Zha, but after it was released, I couldn't explain it. What is the difference between Jia Ling's new film?
2021《Hello! "Li Huanying" was born. Taking advantage of the collapse of the reputation of "Detective Chinatown 3", it broke through the 5.4 billion box office mark in one fell swoop. It was second only to Wu Jing's "Wolf Warrior 2" as a low-cost film. For a comedy, such achievements are simply miraculous, and it also transformed Jia Ling from a famous crosstalk sketch actor into a movie superstar.
However, Jia Ling has not had any directorial works released in the past three years. The audience vaguely learned that Jia Ling is preparing a work that will surprise everyone.
It can be said that "Hot and Furious" has already been one of the most anticipated movies of the year even before it was announced.
Then the movie went from official announcement to final release to losing 100 pounds. Almost every step of the movie was searched for countless times. In addition, there are really no blockbuster movies to compete with during the Spring Festival this year. "Hot and Spicy" was already being searched before it was released. Considered the top seed player for the Spring Festival Champions.
originally thought that "Hot and Spicy" was a real hit.
However, after the movie was released, it faced polarization in word-of-mouth, and even had a vague tendency to become unstable.
why? What's wrong with Jia Ling's new film? After watching the movie, I was a little speechless.
exceeded 400 million on the first day. Will the reputation of Jia Ling’s new film collapse? He learns boxing with a monthly salary of 2,500 and is criticized for being a poor man!
In my opinion, the first problem with the movie is the direction of promotion.
regards losing 100 pounds as the biggest publicity stunt, and it has been controversial before it was released. After all, famous actors such as Bale, Aamir Khan, De Leto, Nick Cheung, etc. all have such cases of extreme weight loss for roles, but a classic Birth still depends on quality, not gimmicks.
After watching the movie, I can understand why the movie did this.
The plot of "Hot and Spicy" is really not in line with the atmosphere of the Spring Festival. The story of the
movie is actually not complicated.
Le Ying, played by Jia Ling, has low self-esteem. After graduating from college, she became a naughty old man. She stayed at home for 10 years and turned into a 32-year-old girl weighing 200 kilograms. Such a wasteful life was regarded as an internship. The reporter's cousin broke the news. She was preparing a program to help those weirdos who couldn't find a job.
Leying is obviously a good gimmick.
Taking advantage of this incident, her sister Ledan started to get angry. After a fight, Leying dragged her suitcase and walked out of the home where she had been lying for 10 years. Except for the last half hour, the
movie is all about Le Ying's failed life.
is getting along with my best friend.
was plotted by his cousin to become a negative example of the TV show.
lives with the scumbag from the boxing gym.
worked part-time and was beaten by his boss.
After a series of blows, Le Ying decided to jump from the fifth floor. The obese Le Ying was in pain but not injured.
The immortal Le Ying decided to win a prize and participate in a boxing match.
The original "100 Yuan Love" is a literary film. This time Jia Ling almost copied the plot, which naturally made "Hot and Spicy" less commercial. Most of the time the movie is depressing, and Jia Ling deliberately used a slight voice. Talking seems humble and flattering. For ordinary viewers, this kind of viewing experience is definitely average.
And the box office of Spring Festival blockbusters is the only criterion for success.
Therefore, the announcement of "Hot and Spicy" can only focus on losing weight and practicing boxing.
I have to say that Jia Ling is really hardworking. The movie’s Easter eggs almost reproduce the entire process of Jia Ling’s weight loss. The movie’s sensational climax is also placed on the dialogue between boxer Le Ying and the previous Le Ying. The boxing battle at the end is purely one-sided. Crushing, and because neither the characters Le Ying nor Jia Ling are professional boxers, this action scene is not very watchable.
To put it simply, "Hot Spicy" is just a bowl of chicken soup that is not that delicious.
In a family-friendly time like the Spring Festival, "Hot and Spicy" is really not suitable for its slow pace and plot with almost no laughs.
On the other hand, the plot of "Hot and Spicy" doesn't seem that reasonable.
Jia Ling plays the role of an old man in the film. Her family is not actually rich. They live in a convenience store. Her younger sister is divorced and has a child. Keleying's life is too leisurely.
sleeps until he wakes up naturally every day, then goes out for a walk, goes out to restaurants with friends, has sex by himself, and even smokes and drinks.
Okay, even if she is old.
Then Leying went out on her own and worked as a waiter in a restaurant, earning 2,500 yuan a month, and the rent was 1,000 yuan.
With the usual expenses, how could Leying save money?
As a result, Le Ying’s boxing class costs 300 yuan per class, starting from 10 classes. I went to a boxing match for my boyfriend and spent another 5,000 yuan to buy a spot. After that, I couldn't even keep a job worth 2,500 yuan, but I spent a whole year learning boxing and hanging out in the gym.
what to eat? what to wear? How is the rent calculated?
is so inspiring, what about the most basic life? Are these the poor people in domestic films?
The plot of the entire movie is based on falsehood. The audience may be shocked and moved by Jia Ling's weight loss of 100 pounds for a while, but in the end they will realize that this is just chicken soup for the movie. Maybe many viewers are not even qualified to eat the old people. .
In my opinion, domestic films really don’t need to tell the audience some basic principles that even kindergartens know.
Just make the audience laugh during the Spring Festival, a day of family fun!
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