On the eve of the autumnal equinox on September 22, China Central Radio and Television’s 2023 "Chinese Farmers Harvest Festival Gala" will be broadcast on CCTV-1 and CCTV-17. The element of science and technology is a highlight of this year's Fenghuan Gala. For the first time, the gala uses virtual AR technology and my country's independently developed optical motion capture technology to create the IPs of two "Harvest Boys" virtual characters - Hehe and Meimei. They will join audiences across the country. Watching the harvest night with joy and celebrating the harvest lively. The appearance of the two virtual characters highlights the technological innovation power of Taiwan Fengwan and also brings a new visual experience to the audience.
Optical motion capture + AR technology blessing
Fengwan virtual characters integrate national cultural elements
In the behind-the-scenes of the production of Hehe and Meimei exposed today, the staff wore special motion capture costumes to imitate the boy's movements and tone of voice, performing a non-physical performance , the two "harvest boys" on the screen in front of them also "lived". According to Fengwan technical director An Fengchen, optical motion capture technology has the characteristics of high precision, high fidelity and real-time interaction. Using this technology to capture the movements and expressions of real people, you can create virtual characters that look like real people.
As the special "image ambassadors" of this year's Fengfeng Festival, Hehe and Meimei, who came to Ordos, Inner Mongolia, also followed the local customs and wore costumes with ethnic design elements. It is understood that at the party, Hehe and Meimei will also accompany the audience on a "travel" to many places, showing local characteristics through different costumes and styles, and spreading the joy of harvest throughout the motherland.
In order for Hehe and Meimei to successfully appear on the stage of the Fengfeng Gala as scheduled and participate in the wonderful series of the party throughout the entire process, the director team set up multiple virtual devices. Using AR technology and multi-camera scheduling, Hehe and Meimei will interact naturally and smoothly with the host, performing guests and "agriculture, rural areas and farmers" experts at the center of the stage.
In addition, the director team also "spoiled" the exclusive customized appearance ceremony of Hehe and Meimei: they will first lead the audience to visit the harvest scenes in various parts of the motherland, feel the atmosphere of celebrating the harvest from all over the world, and carry a "mysterious mission" Returning to the Harvest Festival stage, the 2023 "Chinese Farmers Harvest Festival Gala" kicked off. The appearance of the two virtual characters will not only enrich the content of the party, but also bring more freshness and participation in the visual and interactive aspects.
"5G+AI" technology empowers Fengwan
Panoramic presentation of agricultural and rural modernization development
At the party, Hehe and Meimei are responsible for the "atmosphere" and are also "Fengwan messengers", conveying the good news of the harvest. According to chief director Yu Miao, this year's Feng Feng will also enable "5G+AI" interactive connections throughout the entire event to convey the innovative concept of "harvest everywhere, the world is a stage"; in addition, XR, flying cats, one shot to the end, etc. will be introduced The various shooting methods currently talked about by netizens not only provide rich presentation forms that users like to see, but also provide a more diverse perspective for the party.
With the help of technology, a panoramic view of the harvest is presented. Innovative technologies such as optical motion capture and AR/XR technology lit up the Fengwan stage, reflecting the station's innovative development on the road to transformation and upgrading of new mainstream media, and also reflecting the powerful driving force of technology for the dissemination of "agriculture, rural areas and farmers" culture. Looking forward to more exciting "spoilers" of this year's "Chinese Farmers' Harvest Festival Gala", looking forward to meeting Hehe and Meimei "in the cloud", witnessing the achievements of agricultural and rural modernization, and seeing the new style of "agriculture, rural areas and farmers" in the new era.
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