Plate-button leather jacket and layered hoodie
Song brocade jacket with jeans
Knitted sweater with horse skirt
...
With the arrival of the Spring Festival
This design style that mixes Chinese elements
with modern trends is attracting more and more people. More and more consumers
Recently
"New Chinese Style" related topics
have been on the hot search
Xiaofang has also reported
"dressing well" spread on the Internet
Which is true and which is false
Why is it increasingly favored by young people? "New Chinese Style"
What is so new about "New Chinese Style"?
In a store in the Shanghai International Fashion Center, staff are introducing customers to how to wear "new Chinese-style" clothing. "You see this is a Chinese-style suit. It also has small buckles on it, and the two pockets have large embroidery."
Zhang Xin, executive deputy general manager of Shanghai International Fashion Center Park Management Co., Ltd., said, "Basically, there are 80%-90% of people will buy our new Chinese clothing."
Ms. Zhang, a post-00s girl who lives in Baoshan District, is a "new fan" of "new Chinese" clothing. The Spring Festival is approaching, and she has prepared a Come to the studio to take photos of new clothes with buckle styles. "New Chinese clothing has become very popular recently, so I wanted to try it out as a New Year's greeting photo or to post on WeChat Moments."
During the Spring Festival
Chinese-style photos
have become the "signature" of many photo studios
Customers need to call in advance to make an appointment
Ms. Wei, a citizen who came to take photos, said that this time she came here specifically to take photos of the new Chinese style: "The looks of children and adults are very consistent with this theme."
In order to reflect the new Chinese style, the makeup artist Two small ball heads were specially made for the children, "and finally a small bow was added, so that the new Chinese style would be more apparent."
German photographer Benjamin Schumant has been in China for 18 years, "In When I first came to China, there were actually fewer people taking photos of New Chinese style, but it has become particularly popular recently."
Recently,
"New Chinese style" can also be seen in many fields such as intangible cultural heritage, beauty and fashion
Shadow
A rouge shop on Qingxi Old Street in Fengxian
"New Chinese" cultural innovations
also attracted the attention of citizens
Ms. Lu, a citizen who was choosing gifts for the elders in the family, said, "It's the New Year, and I want to buy a box Give it to my mother, she also likes some Chinese trendy things."
Data from an e-commerce platform shows that in the past two months, the search volume for "new Chinese style" has increased by more than 200% year-on-year. As consumers' sense of identity and pride in traditional culture continues to increase, the market for intangible cultural and creative souvenirs and clothing for the New Year will also continue to innovate in new Chinese styles.
Shanghai Municipal People’s Congress Representative,
Shanghai Mass Art Museum (Municipal Intangible Cultural Heritage Protection Center)
Party Branch Secretary and Director Wu Penghong:
Traditional culture and life fashion are combined to produce many cultural and creative daily necessities, some of which It is also used as a gift from Shanghai for cultural exchanges at home and abroad, spreading China’s excellent traditional culture, and telling Chinese stories well.
Currently people’s consumption
is not just about paying for an item
but also about the
aesthetic meaning and cultural value behind it
The
behind the “new Chinese style” is actually the accumulation of
over thousands of years. Excellent traditional culture
Friends, do you have any friends
who like to wear "new Chinese" style clothes?
share it in the comment area!
(News Workshop)
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