Nandu News Reporter Lin Jingwu The Spring Festival is approaching, and a hard-hitting Hong Kong police and gangster movie is a good start for 2024 online movies. On February 4, the online movie "Black and White" starring Andy On, Eric Tsang, was exclusively launched on Youku. After the film was released, its reputation continued to grow, and its box office exceeded 3.33 million yuan, ranking first among the first-day box office of 2024 online movies. According to data from the third-party data platform Yunhe, the film ranked first in the movie popularity list on the Internet within two days of its release, surpassing the online broadcast data of theater movies in the same period. The relevant person in charge of Youku's movie business said that Youku has been deeply involved in Hong Kong dramas and Hong Kong films. After "News Queen" explored "New Hong Kong dramas" last year and gained user recognition, it is committed to creating "New Hong Kong films".
The movie "Black and White Stealth" tells the story of the confrontation between black and white police and gangsters, focusing on the explosive action scenes of gang fights and the emotional entanglement of brothers who are both good and evil. The content of the film is solid and sincere, and it combines "full Hong Kong flavor" + "wonderful story" + "high-energy action scenes" on the classic Hong Kong police and gangster theme. It is understood that this is the first exclusive movie launched by Youku's "Super Premiere" label in the new year, setting a new high for online movies in 2024. This new genre that evolved from traditional Hong Kong films is more interesting and innovative. The final high-quality film has also become a booster to stimulate the rapid growth of the "new Hong Kong film" market.
The relevant person in charge of Youku said that Youku has always been deeply involved in Hong Kong dramas and Hong Kong films. After "News Queen" explored "New Hong Kong dramas" last year and gained user recognition, it is committed to creating "New Hong Kong films".
Youku Movies not only provides strong support for high-quality content from resources such as the "Super Cool Premiere" brand, optimized account sharing model, and "exclusive broadcast influence reward plan", but also makes strategic investments in the industry chain. Let creation return to its essence and win-win together with good content.
In the film "Black and White Stealth", Youku Movies participated in the entire planning, project establishment, casting, production, broadcast, publicity and other aspects of the film. Taking early planning as an example, based on the analysis of movie data played on the Youku platform, in the past, the user profiles of movies on the platform tended to be male-dominated, and the movie types were mainly action movies, among which crime movies, police and gangster movies, and Hong Kong-style action movies were the most popular. Content is planned based on users’ viewing habits and anchored in Hong Kong-style police and gangster films. In the post-broadcast stage, it was chosen to go online on New Year's Eve on February 4th, which coincided with Youku's Spring Festival event. Movies and dramas were all in force, and a large number of users entered the site, making high-quality exclusive content like "Black and White Stealth" a fish in water, and the tide rose.
talked about the reasons for the breakthrough of "Black and White Stealth". The relevant person in charge of Youku said that this is inseparable from the mental foundation of Hong Kong movies and Hong Kong dramas that Youku has accumulated in the hearts of users for a long time. According to data, Youku signed an exclusive contract with TVB in 2013. The two parties jointly explored new models of Hong Kong dramas, continued to cultivate the minds of Hong Kong drama users, and leveraged the content advantages and market awareness of long videos to integrate new mainland technologies and new ideas with the mature experience of the Hong Kong drama production team. Create differentiated content. Following the explosion of classic Hong Kong drama genres such as "Family Glory" and "News Queen", "Black and White" has made a good start in the new year, once again confirming the influence of Youku Hong Kong dramas and Hong Kong film minds on users, and Youku Movies has also embarked on a new path of exploration.
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