As the first day of the Lunar New Year approaches, the competition for the box office of the eight Spring Festival movies has become fierce.
As of press time, " hot boiling hot ", which originally continued to lead the pre-sale box office, has been overtaken by "Flying Life 2" with a slight advantage. The top two are fighting fiercely, gradually leaving the other 6 films behind. The pre-sale box office of "Article 20", currently ranked third, has a gap of 8 million compared with the top two. In addition, no one expected The fourth place is actually the cartoon "Bear Bears", while "Mr. Red Carpet" is limited by the proportion of films in the schedule, and its pre-sale box office is less than 20 million, and "Let's Shake the Sun Together" only has more than 17 million, lagging far behind. serious.
At this point, unless there is a big reversal in word-of-mouth and a dark horse emerges during the Spring Festival, there will be almost no suspense about the outcome. The champion and runner-up will compete between "Hot and Spicy" and "Flying Life 2".
Perhaps seeing that the pre-sale box office was beginning to lag behind, the producers of "Hot and Spicy" couldn't help it, and released a "killing move" on the morning of February 7. The 2-minute and 16-second final trailer was ruthless, tough, and powerful. It's big enough, and you can almost get a glimpse of the whole movie through the trailer. It's no exaggeration to say that "Hot and Furious" is guaranteed to be the box office champion!
Do you think it’s a comedy? Make you laugh with tears!
"Hot and Spicy" has been labeled as a comedy from the beginning of its promotion, and the previously released trailers have also tried to be as comedy-oriented as possible. No one has ever doubted this. After all, the starring cast composed of Jia Ling , Lei Jiayin , Zhang Xiaofei , Sha Yi , the four actors are full of joy, not to mention Qiao Shan, Li Xueqin, Famous comedians such as Ma Li and Wei Xiang.
But this version of the final trailer makes people realize that the "laughing fruit" of "Hot and Spicy" does not seem to be that strong. It focuses on heartache, touching and tear-jerking.
The movie is adapted from "One Hundred Dollar Love" starring Sakura Ando. In the original work, Sakura Ando played Ichiko, who was decadent, wasted, and spent time at home. After a conflict with his younger sister, Ichiko ran away from home and worked in a convenience store where he met a boxer. , and determined to learn boxing, and finally went to the boxing ring to prove himself to the world.
Through the final trailer, we can basically outline the whole story of "Hot and Spicy". Some of the elements, settings and character relationships are the same as in "One Hundred Dollars of Love". For example, Le Ying played by Jia Ling and Le Dan played by Zhang Xiaofei are the same. The relationship between sisters overturns the table and gets into a fight. There is also a character setting where the two boxers break up with the scumbag and want to fight. Even after the game, the two boxers are bruised and swollen and hug and pat the shoulders. The setting is also the same.
But from the perspective of character creation and narration, Jia Ling is more vivid, more infectious, more distressing and sad than the original role played by Sakura Ando. The words "want to be understood, want to be accepted, want to be accepted" are printed on the screen. "Recognition, want to be respected" sixteen words, many people are prejudiced against Leying. She never gets encouragement and recognition, and she doesn't feel much affection even among her relatives.
It is not difficult to imagine that the character Le Ying was despised and trampled on in the first half, but when she proves herself in the second half, the changes in the entire character will be very touching and will definitely make the audience laugh with tears.
Do you think it’s to lose weight? She just wants to win! In the
trailer, Le Ying, played by Jia Ling, encounters prejudice and hostility from the outside world, and every word is suffocating.
The trailer begins with a narration, "It's hard to walk, why do you need to punch?" Le Ying herself said, "I feel good to others, but I always get hurt." Her sister ridiculed her, "My sister is like this every day. "Sleep after eating, eat after sleeping." Her mother slapped her on the butt and said, "This kid is lazy!" Her boyfriend, who they had been dating for many years, proposed to break up. Faced with her nagging sister, the two sisters had a conflict and overturned the table.
Everyone scolded her for not doing anything serious and not going out to find a job. Later, when she signed up at a boxing gym, the other party questioned her, "Can I box under these conditions?"
The response to all these is that in the trailer, "Go for it, fight for yourself, Win once" these nine words.
It is undeniable that Jia Ling's weight loss of 100 pounds was the brightest selling point of "Hot and Spicy" in the early stages of promotion. Jia Ling's slender silhouette at the end of the trailer is also the biggest "hot point" of this final trailer.
However, whether it is weight loss or losing weight, it is a marketing tool at best and is by no means the core content to be highlighted in the movie itself. On the contrary, the trailer carefully informed the audience through two points that Jia Ling did lose weight in "Hot and Spicy" , but this is not a movie centered around weight loss.
The first point is a dialogue in the film. Le Ying signed up at the boxing gym and said, "I want to participate in a boxing match." The person in charge, played by Sha Yi, was biased against her and said, "Ah, I need to lose weight." Le Ying emphasized again, "No, I want to participate in a boxing match." "The goal of the protagonist in the movie is to participate in a boxing match, not to lose weight. Losing weight is just an inevitable option in the process of reaching the goal.
The second point is that Jia Ling is really heartwarming and considerate. With weight loss as a marketing selling point, Le Ying in the movie and Jia Ling in real life lost 100 pounds simultaneously. The element of "weight loss" is difficult to get around.
But Jia Ling takes great care of the feelings of girls without graceful figures. There is no body discrimination or anxiety about selling in the movie. The incomprehension and prejudice faced by Le Ying in the trailer have nothing to do with her body shape. Everyone just dislikes her for not working, not working hard, and staying at home to grow old. Even the scumbag boyfriend who proposed breaking up gave the reason. It was also her character that became more and more eccentric.
Jia Ling, who has been fat for so many years, knows very well how it feels to face strange eyes. She will not take out the hurt she has suffered and then hurt others. Therefore, "Hot" must be an inspirational and well-intentioned movie.
In general, the fact that Jia Ling lost 100 pounds and the silhouette at the end of the trailer have already determined that "Hot and Spicy" has unparalleled inspirational attributes, as well as proving herself, finding herself, and getting The feeling of respect and recognition can arouse great resonance from the audience. If these two points are achieved, "Hot" will have the same lethality as "Hello, Li Huanying". Are you worried about not being able to do well at the box office?
In addition, Jia Ling's determination and motivation to lose 100 pounds were also included in the movie's lines, which is what Lei Jiayin said, "Everyone has to fight once in life." She encouraged all the viewers.
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