The pre-sale of movies for the 2024 Spring Festival period officially kicked off on January 31. At present, the pre-sale box office for the Spring Festival period has exceeded 200 million yuan.
A reporter saw in a theater in Haidian, Beijing, that the lobby was filled with posters for Spring Festival movies, and previews of Spring Festival movies were played on screens everywhere. It is understood that there are 9 movies scheduled for this year’s Spring Festival, with comedies taking the lead, and all of them are domestic movies.
The person in charge of the theater told reporters that due to the heavy subsidies from film producers this year, the average ticket price of movies is around 49 yuan, which is much lower than the 54 yuan in the same period in 2023. The pre-sale ticket prices of some movies on the first day of the new year are low. to 19.9 yuan.
According to Beacon Professional Edition data, as of 16:00 on February 3, the top six films’ pre-sale box office on New Year’s Day has exceeded 12 million yuan, including " hot ", " speeding life 2", "second "Ten Articles" ranked in the top three, forming the first echelon in fierce competition. The pre-sale box office of a single film on the first day of the Lunar New Year exceeded 43 million yuan.
Lighthouse Professional Data Analyst Chen Jin: There are many comedies during the Spring Festival this year. The top four films currently ranked among the pre-sale box office are comedies, and the average number of viewers per game has increased significantly compared with the same period in 2023.
Source: CCTV Finance
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