After a while ago, the happy comedian made a big splash with Korean beauties.
The childhood costume goddess who was also radically altered has completely overturned, and her style of painting directly clashes with that of a male star who has been transformed into a male star.
Most passers-by and netizens couldn’t stand it, and they all complained about the beauty, and the assembly line operation failed.
When the aesthetic is coerced by traffic rhetoric such as neoteny and photogenic, it is gradually distorted into the solidified and exaggerated anti-intellectual aesthetic .
So there are some people who are shocked after the modification, and some people are stunned by everyone, and some are even more shocking.
©Stupid Dog
Behind the explosive changes in the assembly line, it reflects the completely different influence of the standard aesthetics. The so-called standard aesthetic of
refers to the standardized aesthetic of that is strictly defined by clear specifications. If
is mastered well, the beauty it presents is clear and precise, with a sense of boundary that needs no explanation. But if you don't master it well, the result is that you lose yourself in the discipline of the paradigm.
It’s like a cosmetic change that is very friendly to ordinary people to increase their glamor, but it will actually lower the beauty standards of celebrities.
includes the previous photos of amateurs and celebrities in the same frame, and the beauty is turned on to make the latter's face deformed.
Why do the same set of aesthetics have completely opposite effects when applied to different people?
In addition to makeup style and standard aesthetics, in what other aspects does it have a profound influence?
How should we grasp this conventional aesthetic and make it work for us? Let’s answer them one by one today.
has the same radical change, but why does it sometimes work and sometimes not work?
is a radically changed standard aesthetic, and what is changed is 's one-click beautification-like technical standard . From top to bottom,
is specifically represented by 's exaggerated linear structure at the eyebrows + changing contact lenses + the light and shadow relationship that highlights the height difference .
Especially the hair flow of eyebrows and eyelashes is the core of enhancing beauty + highlighting the wild/maternal feeling.
For people with poor eye cleft length and width, the camouflaged proportions of the lower eyelashes can effectively enlarge the eyes.
But for people with large facial features and harmonious proportions, blindly using hair and flu to describe the eyes will go too far.
Looking at the beauty expert Wang Zuxian, the eye proportions are large, but not exaggeratedly large.
is enough to modify the eye structure by brushing eyelashes + natural rimmed eyeliner. At this time, is more dynamic than makeup , which gives you the atmosphere of a natural beauty.
Those ancient and natural beauty states that are so nostalgic are completely different from the flawless beauty of today's high-exposure filter.
Because of her healthy skin color with natural blush and the light in her eyes that are not covered by contact lenses, she looks relaxed and calm.
Looking at the iconic Yan Zhongxin nose, the core of the change is that depicts the skeletal structure like a work of art.
Similarly, for a flat nose with blurred lines, it is indeed the visual magic of building a tall building from the ground up. If you use this set on a nose that has a good foundation, you will get a prosthetic nose that looks like the tip of your nose will fly out.
Left → Right | Wide nose becomes narrower, Jiang Yuyan’s mirrored nose, superfluous nose
Objectively speaking, the modification logic of highlight shadow is reasonable and conforms to the paradigm of beautiful nose in ancient Greek sculpture.
European and American noses with obvious structures do have the same light and shadow texture.
But the problem is that the light and dark contrast caused by the real bone height difference is clean .
While the photogenic modification effect is still obvious, the visual beauty of the nose is likely to look dirty in the offline social distance, and the gain outweighs the gain.
No matter what kind of lip shape, you can always rely on lip-biting makeup + deepening the philtrum to bring out a delicate feeling, without any tension.
Regardless of the fact that the lip shape is not suitable for the lip-biting feeling with blurred edges, it is more suitable for the dignified beauty brought by the clear lip line.
Similar to Qiao Mei and Kim Hee Sun’s same long and straight lip shape, wearing M-shaped lip makeup will make you look stingy.
For beauties who are very aware of their own beauty characteristics, it is difficult to find examples of them greatly compromising their beauty in order to chase fashion .
This is also true for Jun Ji-hyun, even if she has a glossy lip, she will paint it full and strive to be natural.
At this point, it is recognized that the difference between natural beauty and beauty after modification is very obvious. The benefit of the standard aesthetic behind
's makeup transformation is that it can elevate a face that was originally regular and lacking in beauty to a high level of photogenic beauty, and it can also cover up signs of aging to achieve an ageless beauty. The disadvantage of
is the lack of characterization that varies from person to person, and one set of paradigms prevails all over the world.
smoothes out the vivid and deviating characteristics and edges of beauty, making the natural beauty disappear into the crowd. In the end, there are only beautiful masks with the same color sense.
is more in line with the old saying: "High-end ingredients often require simple cooking." The sad conclusion reached by
is that the beauty presented after the modification is often opposite to the original appearance - is very friendly to ordinary people, but is not friendly to great beauties.
Korean cosmo makeup | The texture of the refined filter is not as good as the domestic entertainment red carpet pictures
Four thousand years of makeup | The fairy changed the Internet celebrity
Any standard has value as long as it benefits the audience. The same is true in other aesthetic environments.
Therefore, the existence of the standard aesthetic is not only necessary, but also has an influence that cannot be underestimated.
A more conventional influence at the dressing level
Makeup modification shows the standard aesthetic at the makeup level, and its wider influence is reflected in the dressing level.
exists as a uniform.
Uniforms, as clothing styles classified according to social status in ancient times, and now prescribed styles of clothing worn by different groups, have become a prominent carrier of standard aesthetics.
"Girl in Uniform" 1958
And we, who have significant group attributes, are also the carrier of clothing. The combination of the two gives the standard aesthetic the two outstanding characteristics of field + functional .
The local nature simply means what clothes should be worn on certain occasions, while the functional nature is reflected in the fact that the required dress code is practical, not purely aesthetic monopoly . The two characteristics of
are closely related to our lives and have formed a conventional aesthetic influence in long-term social practice.
"Falling jk and the useless teacher" 2023
① The influence of field on style and atmosphere
is restricted by common behavioral rules and has a set of customary social rhetoric, which determines the control of field on the general direction of style and aesthetics.
is like the red carpet scene of major awards and dinners. The luxurious palace style + elegant retro style are the default beauty business cards.
Golden Globe Awards 2024 | Robbie wearing a "Superstar Barbie" suit
Critics' Choice Awards 2024 | Emily wearing armani privé red rose haute couture
At this time, regular clothes are not enough, and aesthetics can also break through the daily routine Limit some new technologies and new tricks.
is a typical example of metgala, the "Oscar of the fashion industry". The beauty lies in the dress code that fits the style theme.
metgala 2023 | A tribute to Galeries Lafayette’s classic aesthetic
The theme of this year’s metgala red carpet is “Sleeping Beauty: Awakening to Fashion”.
Judging from the design performance of major high-end brands, the aesthetic revival is just around the corner.
julien fournié 2024 ss | Dark Fairy Tale Series
As the demand for life-oriented and workplace-oriented clothing increases, the field nature of standard aesthetics is reflected in different styles of workwear.
At this time, the beauty is reflected in the systematic standardization of + the appropriateness of that fits the field, which is far more important than simply displaying popularity.
"Outlaw" 2013 | Fala Chen
"The Life of a Smart Doctor" 2020
"Mobile Police" 1989
When the need for pleasure replaced the need for survival, romantic vacation style + wanton hot girl style became mainstream.
"Wild Child" 2008
So we will see a very contrasting style after breaking away from the limitations of the field.
If we emphasize a serious sense of professionalism at this time, it will appear dull and inappropriate.
©Xiao Xiaoxiaole
②The impact of functionality on practical details
The field nature of standard aesthetics profoundly affects the expression of functionality. The different types of workwear discussed above are intuitive reflections.
On the premise of meeting functional needs, the clothing can be segmented according to different regional cultures and styles and charms, and it can also present a fashionable and sexy look.
"The Devil Wears Prada" 2006
or Yamato Nadeshiko's feminine ol style, and by the way, unlock 100 functional uses of silk scarves.
"Proofreading Girl Etsuko Kono" 2016
At first glance, the academic style that looks dull can also be renovated into a geek style.
"allure" 2024
and the girly version of jk female high-end style.
takes the original rigid dress code and displays a different kind of diverse charm through flexible handling of details.
"Girls" 2004
includes the Tsarist Russian noble lady style in the show. With the help of different makeup and accessories, the design beauty of the clothing is further highlighted, bringing positive inspiration to our daily matching.
ralph lauren 2013 fw
As a small part of the standard aesthetic, cosmetics can meet the needs of photogenic and have reference value.
It was only in the later period that the jokes went too far, leading to aesthetic imbalance and disgust.
©噗嗗叽Wow | ©eden
We always need normative products to underpin for aesthetics, because completely indulgent and downward aesthetic freedom is not true freedom, but it cannot be completely ruled by the paradigm.
's control and choice of this degree is very critical.
How to choose when faced with standard aesthetics
Just like people cannot make money beyond their cognition, it is also difficult for us to wear a style that transcends our personal life experience.
Different circles have different aesthetic standards. The core is to figure out the styles that are closely related to oneself, as well as the styles that one aspires to, what is their existence mechanism, and make choices using the "five W model" of aesthetic communication.
2023 Wimbledon old money style
The so-called five w model refers to who: which style aesthetic is spread.
says what: What is the specific representation of style.
in which channel: Which characteristics are emphasized under the traffic rules of different social media.
to whom: What is the audience of the style?
with what effect: What impact has it had on the audience, and whether this influence will last.
Just like the glamorous photography style recently popularized by "Flowers", it not only fits the entertainment topic, but also fits the shining splendor of the New Year's spectacle. Because
focuses on the festive atmosphere of national carnival, more people's participation also proves the universality of 's high-quality aesthetic .
dior 1998 ss
"The Great Gatsby" 1974
Even if there are hidden dangers of homogenization, the overall style shaping + aesthetic experience for the public has more advantages than disadvantages .
includes photos of previously popular tourist attractions, allowing every girl to experience an exquisite and gorgeous transformation. Even if
is called an assembly line princess by some malicious voices, her influence is still beautiful and positive.
©A make-up artist in Banna's volume
Standard aesthetics that make people feel confident should not be demonized. What should be taken seriously are those products that subtly affect aesthetic cognition.
Just like the current celebrity official materials + thick filters in TV series, 's excessive modification of faces has caused the public's cognitive imbalance to true natural beauty .
Therefore, we cannot accept that celebrities have lines, pores, and dents...
Including excessive modification of skin color, it is difficult for us as Asians to see the aesthetic presentation of healthy yellow-skinned celebrities.
's online stylized photo editing and offline attitude of being so cautious that they dare not laugh or move, made the public lament the lack of "live people" on red carpets in the aristocratic industry at the same time, while also archiving ancient photos of actresses.
The actual makeup effect of Barbie powder
These are the parts that should be wary of and discarded as appropriate when faced with the dominance of standard aesthetics.
is like a lot of clothing that is planted, it is not the clothes that are planted but the non-human body proportions. At this time, it is very important for to screen rationally and soberly.
The same is true for any popular style. When the personal benefits of cannot offset the potential disadvantages of , not following the crowd is a useful way to break the situation.
This is also the core value of some niche literary aesthetic phenomena/cultural existence.
《elle》2024 | It is better to carry out the cold and cool style to the end
Including bare legs, which are popular in winter. If not chosen correctly, it is like a prosthetic limb. Instead of wearing it hard, it is better to directly choose a conspicuous bag and a fashionable New Year item - red stockings.
By the way, experience the joy of playing with the aesthetics of limited styles.
Seeing this, we already know that the standard aesthetic is not the rigid .
In different social periods and different cultural backgrounds, its demand performance is also different.
These changing laws are the parts of fashion that are truly worth following and mastering, and after integrating them with personal characteristics, we can create practical and persuasive aesthetic presentations.
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