On February 3, China’s first Spring Festival movie interactive carnival launched by Jian Piao Group kicked off. Promotion Ambassador Lei Jiayin made an appearance. He gave warm advice to the audience: “Please be sure to keep your movie tickets during the Spring Festival, so that

On February 3, China’s first Spring Festival movie interactive carnival launched by Jianpiao Group kicked off. Promotion ambassador Lei Jiayin made an appearance. He gave warm advice to the audience: “Please be sure to keep your movie tickets during the Spring Festival to enjoy the full benefits. Happy New Year to you!"

Lei Jiayin has two movies " Article 20 " and " Hot Hot " released during the Spring Festival this year. Talking about Jia Ling losing 100 pounds but has always remained mysterious and has not shown up in "Hot" "Hot and Spicy", Lei Jiayin said that Jia Ling will indeed bring a very shocking impact to everyone. Jia Ling's behavior is world-class at the actor level, and the audience will laugh and cry until they cry.

China's first Spring Festival movie interactive carnival, "Light up the ticket gate to win the Spring Festival stalls", will use Jianpiao Group's first interactive movie cooperation platform - Jianpiao Yingbao Mini Program as a carrier to invest a huge amount of movie-watching benefits. With simple and fast interactive methods and rich and diverse interactive prizes, it attracts more viewers to enter the cinema and makes the Spring Festival movie market more lively and prosperous.

talked about why it chose to join hands with Lei Jiayin. Zhang Guo, founder and CEO of Jianpiao Group, said that as a domestic first-line actor, Lei Jiayin’s friendly, warm and down-to-earth public image perfectly fits with Jianpiao Group’s corporate spirit of deeply serving movie audiences. . In the future, Jianpiao Group will also work together with Lei Jiayin to build a full-chain interactive service system covering electronic ticket checking, movie viewing lottery, theater consumption, movie peripherals and user services.

It is understood that this interactive movie carnival will cover all theaters across the country, all Spring Festival movies and all ticket-buying audiences. The event will start on February 10th, the first day of the Lunar New Year, and will last until February 24th, the fifteenth day of the first lunar month. Audiences only need to open and bind the Jianticiao Yingbao applet and scan the QR code on the front of the movie ticket to participate in the lottery. At present, JianPiao Group has installed more than a thousand electronic ticket checking equipment in theaters across the country. The JianPiao Yingbao applet can guide award-winning audiences to the JianPiao Group's electronic ticket checking machines to verify and claim their awards, turning the electronic ticket checking machines into nationwide coverage. of prize redemption machines. The

event prize redemption pool is the biggest highlight of this event - during the event, from the first day of the Lunar New Year to the fifteenth day of the first lunar month, the first 2024 movie-viewing users who complete the redemption will receive surprise red envelopes for watching the movie. Other awards include new electronic equipment, movie viewing gift packages and other New Year benefits. The grand finale is even more jaw-dropping - a new energy vehicle will be drawn to give back to the national audience. All prizes except cash red envelopes will be officially announced on the fifteenth day of the first lunar month when the event ends.

As the promotion ambassador of Jianpiao Movie Treasure of Jianpiao Group, Lei Jiayin said: "Innovative movie-watching interaction can allow more viewers to enter the theater and truly communicate and interact with the movie!"

Regarding the original intention of holding this event, Jianpiao Zhang Guo, CEO of the group, said: "Jianpiao Group has been deeply involved in electronic ticket checking in theaters. We firmly believe that electronic ticket checking will be the future development trend, and interactive movies will also become the standard for Chinese film promotions!" Zhang Guo said that with the help of Jianpiao, On the Yingbao platform, the group plans to make 2024 the "First Year of Interactive Movies in China" - this Spring Festival Movie Interactive Carnival is just the beginning, and the interactive cooperation model will be promoted on a regular basis, covering other movie schedules this year. In the future, big data application scenarios will be built on this basis to continuously empower film producers, distributors, theaters and theater chains, and the general audience, and jointly create a high-quality film industry development ecosystem.

Starting from this Spring Festival period, Jianpiao Group will continue to make efforts during popular periods such as May Day and summer vacations, innovate interactions, and upgrade benefits, so that each movie ticket will continue to appreciate in value and become a "lottery ticket" in the hands of movie fans.

Text/Beijing Youth Daily reporter Xiao Yang

editor/Cui Wei