On February 1, China Central Radio and Television held a press conference for the "2024 Spring Festival Gala" to introduce the highlights of this year's Spring Festival Gala programs and technological innovation applications. Chang Shana, a Dunhuang art and arts and crafts design research expert, personally designed the "2024 Spring Festival Gala" for the Spring Festival Gala for the first time. "New Year Picture" was unveiled during this period.
According to reports, the innovative integration of excellent traditional culture and modern art forms is a highlight of this year’s Spring Festival Gala. The "New Year's Brocade" designed by 93-year-old Chang Shana for the Spring Festival Gala is a beautiful, elegant and unique traditional Chinese pattern, which implies auspiciousness, celebration and a beautiful yearning for happiness and prosperity.
At the press conference, the animated promotional video for the Year of the Dragon Spring Festival Gala "Watch the Spring Festival Gala and Welcome the Year of the Dragon" also made its debut. According to reports, the creativity of the "Twelve Zodiac Fuwa" comes from the "Hundred Sons Picture" in traditional Chinese culture. The cute Fuwa puts on new Chinese New Year clothes with traditional Chinese characteristics and is looking forward to the Spring Festival while having fun. arrival.
Jiang Wenbo, a member of the editorial board of China Central Radio and Television Station, introduced the technological innovation highlights of the Spring Festival Gala from the aspects of public signal production and all-media communication. He said that this year’s Spring Festival Gala will fully realize ultra-high definition production in response to the presentation needs of three types of terminals: television, public large screens and mobile phones.
According to reports, on the stage of the Year of the Dragon Spring Festival Gala, the expressive dragon-shaped dance device will vividly interpret the soaring posture of "flying dragon in the sky". Hundreds of LED screens will cooperate with the ultra-high-definition video independently developed by China Central Radio and Television. The control and management system centralizes broadcast control to realize the changing scenery of the Spring Festival Gala dance scenes step by step. There are a total of 1,462 stage lights of various types in the studio hall, a record number.
It is reported that at 8 pm on February 9th, Beijing time, the China Central Radio and Television Station's "2024 Spring Festival Gala" will be broadcast on CCTV Comprehensive Channel, Variety Channel, Chinese International Channel and other TV channels, Voice of China, Sound of Music, Literature and Art Broadcasting frequencies such as Voice of China, Voice of the Greater Bay Area, and Voice of Taiwan Strait, new media platforms such as CCTV News and CCTV, and the "Hundred Cities Thousand Screens" 8k ultra-high-definition communication platform will be broadcast live simultaneously.
cgtn (China International Television) English, Spanish, French, Arabic, Russian channels and 68 language external new media platforms will link more than 1,500 media in 200 countries and regions around the world to live broadcast and report on the Spring Festival Gala.
text/China News reporter Gao Kai
editor/Cui Wei
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