Copywriting | Titie
Editor | Yellow Cat
The Spring Festival of the Year of the Dragon is approaching, and the film market has also ushered in the annual Spring Festival period.
Major films have stepped up their promotions at the last moment, hoping to take the lead in this box office war. Now, pre-sales for the 2024 Spring Festival movies have officially begun.
"Mr. Red Carpet" is a bit sad this time around. It was confident that it would be rescheduled to the Spring Festival. The pre-sale box office on the first day was only about 5.6 million. I don't know if it is a dark horse or has become cannon fodder in the Spring Festival war.
However, the competition among the top three is extremely fierce.
"Article 20" directed by Zhang Yimou assembled an all-star cast, but failed to catch up with "Flying Life 2". Shen Teng 's box office appeal is really not overshadowed.
However, " Hot Hot " has been on pre-sale for one day, and the box office has exceeded 13 million, which is far ahead. Even Zhang Yimou and Shen Teng can't hold it back. Looking at this momentum, the Spring Festival box office champion has been determined in advance!
However, let’s see first whether “Hot and Spicy” can replicate the success of “Hello, Li Huanying”.
"Mourning" before and "Hot-blooded" after, the trailer is full of laughter
"Hot and Spicy" tells the story of Le Ying ( Jia Ling ) who has been at home for many years after meeting boxing coach Hao Kun ( Lei Jiayin ) and overcoming The ensuing tests begin the exciting story of life.
Leying had nothing to do after graduating from university. She stayed at home for ten years, sleeping until she woke up naturally every day. She did not have to deal with complicated interpersonal relationships, and her mobile phone notification tone never sounded.
Living a flat life is enviable, but Leying becomes more and more decadent day by day, her weight increases rapidly, and even her own mother and younger sister dislike her.
After accidentally coming into contact with boxing coach Hao Kun, Le Ying's gloomy world shines with a ray of light, and she seems to fall in love with Hao Kun.
So, she decided to change her life and contact the outside world cautiously. In order to meet more with Hao Kun, Le Ying started to exercise, take boxing classes, and participate in boxing matches.
However, the test of life is far beyond her imagination. Leying's hot life has just begun...
From the plot synopsis, it can be seen that the plot of the first half of "Hot and Hot" is very "sad".
However, the style of the trailer and trailer are completely different. A few clips can make people laugh so hard.
Le Ying's mother (played by Zhao Haiyan) met and had an awkward conversation with her distant relative Doudou (played by Yang Zi):
"Your grandpa is my cousin. One day I will bring some things home to have a look."
"My grandpa doesn't have any." "
"Then I'll take something to go to the grave and take a look at it."
The older generation are really social terrorists. They don't let a word fall to the ground. The more they chatter, the more scary they become.
Le Ying participated in the recording of the program. Guests in the audience asked questions at will. Le Ying mainly answered questions:
"Why did you choose to learn boxing?"
"I want to have more contact with the coaches in the boxing gym."
Then Haokun punched him. Fei Leying was still muttering, "You have to concentrate."
No wonder you don’t have a girlfriend and your heart is colder than the gym equipment. The trailer of
is so funny, the full movie will be so exciting.
Moreover, the biggest attraction of "Hot and Spicy" is undoubtedly Jia Ling, who successfully lost 100 pounds for the movie.
Not only was the marketing overwhelming, many people who had seen Jia Ling after losing weight expressed shock, which made the audience have more expectations for the film and couldn't wait to enter the theater.
All members are "comedians", full of laughter
Of course, in a movie, especially a comedy movie, the performance of the actors plays a key role in the success or failure of the film.
The cast of "Hot and Spicy" is better than the last.
ranks first, Jia Ling.
As a comedian, Jia Ling brought a lot of laughter to the audience on stage, especially at the Spring Festival Gala in previous years. Her performance rhythm was very good, and she was naturally not embarrassed when she shook her bag.
As a director, Jia Ling is Wang Zha. Her first film "Hello, Li Huanying" won a box office of over 5.4 billion and went abroad. It will be remade by Hollywood.
believes that Jia Ling's second film "Hot and Spicy" directed and starred in will also achieve good results.
is second, Zhao Haiyan.
That's right, it's the Haiyan in "Haiyan, you can have some snacks".
Zhao Haiyan is well-known to the audience for her role as "Yongqiang Mom" in the "Country Love" series. As a duo actor, she studied under Zhao Benshan and has a good grasp of comedy.
Moreover, Zhao Haiyan is a serious national second-level actor. The voice in the trailer when she wakes up her daughter is simply too real. If this role is given to her, the audience does not have to worry at all.
third place, Yang Zi.
Yang Zi is a frequent visitor to the Chinese drama market and has contributed superb performances in works such as "Ode to Joy" and "Sauvignon Blanc".
Of course, there is no need to worry about her acting skills, but Yang Zi's condition in the film is a bit worrying, her face is very swollen, and I don't know what the effect will be on the big screen.
ranked fourth, Lei Jiayin.
Lei Jiayin is a leading figure among Mesozoic actors.
In "Human World", Lei Jiayin perfectly interpreted the honesty and kindness of Zhou Bingkun. With her wonderful performance in the drama, she won the Golden Eagle and Magnolia awards.
In "Sturdy as a Rock", Lei Jiayin played against Chen Daoming, Zhang Guoli and many other actors, and did not fall behind at all.
Although he is not a comedian, he has a sense of humor when performing. He is very suitable for comedy. In order to better interpret the role in the new drama, Lei Jiayin started to lose weight two months before joining the group and developed abdominal muscles.
Is "Hot and Spicy" really not a weight loss training camp? Jia Ling lost 100 pounds and Lei Jiayin gained abdominal muscles.
is fifth, Ma Li .
Ma Li is regarded as China's "Queen of Comedy" and has a strong box office influence.
Whether it is "Charlotte's Trouble" or "The Shameful Iron Fist", Ma Li's performance is very exciting. In
's new drama, Ma Li plays Ma Chunli, a guest on the variety show. She speaks the familiar "pliers sound" and the audience laughs as soon as she opens her mouth.
It is worth mentioning that Ma Li and Lei Jiayin played husband and wife in another movie "Article 20" at the same time. It was predicted in advance that Ma Li and Lei Jiayin were the biggest winners in this year's Spring Festival.
In addition, "Hot and Spicy" also has Zhang Xiaofei, Qiao Shan, Wei Xiang, Sha Yi, Li Xueqin and many other actors joining the cast. Looking at this lineup, the audience can be happy in advance.
Conclusion:
"Hot and Spicy" still continues the comedy style of "laughing with tears" that Jia Ling is good at, and will also use the creative team of "Hello, Li Huanying", so there is no need to worry about the quality.
Judging from the current data, "Hot and Spicy" has the potential to become the Spring Festival champion.
It is undeniable that Jia Ling's weight loss gimmick has brought huge popularity to the film. Some netizens even think that the promotion of the film is a naked marketing.
But Jia Ling could have chosen other ways to market the film, but she chose to lose weight because only in this way will people understand the meaning of the film better.
"Hot and Spicy" does not rely on poisonous chicken soup to motivate the audience, but actions, and the meaning conveyed is even more extraordinary.
hopes that "Hot and Spicy" can surprise the audience.
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