A few days ago, there was news on the Internet that Gaohe Automobile 's store in Chengdu posted a store withdrawal notice.
From the content of the announcement, we can understand that Gaohe Automobile’s stores chose to close because they were unable to continue operating. At the same time, the announcement also pointed out that the Gaohe Automobile store had not fulfilled the lease contract and the contract period had not yet expired. It unilaterally withdrew the store without notifying the mall in advance, which harmed the legitimate rights and interests of the mall and consumers. The mall will currently maintain communication with Gaohe Automobile and may take prosecution measures to safeguard its own rights and interests.
It is worth mentioning that, in addition to recently closing its store in this shopping mall in Chengdu, Gaohe Automobile has also been rumored to have posted a store withdrawal notice in Guangzhou Gaode Land Plaza. The reason for closing the store is basically the same as the reason for the store in Chengdu, both because the brand owner is unable to continue operating. The response from the relevant parties was that due to the adjustment of the brand strategy, the store was moved to the Gaohe User Center in Guangzhou Science City.
However, despite the official explanation, there has been constant news about Gaohe's operating pressure recently. For example, at the beginning of this month, it was revealed that it would stop shipping and stop the development of new projects. Subsequently, the official responded that the company was operating normally and reported the source of relevant false information to the case.
Earlier last year in October, it was reported that Gaohe Automobile would lay off 20% of its employees, with some departments laying off 50% of its employees. At that time, the official response was also false and they just made normal personnel changes. Although Gaohe has refuted the rumors every time, the frequent negative news clearly inevitably makes some voices worried about Gaohe appear on the Internet. After all, this is one of the few new brands that insists on taking a high-end route.
It is worth mentioning that last year there was news that Saudi Arabia’s capital had negotiated cooperation with Human Horizons, the parent company of Gaohe Automobile, or invested at least US$250 million, but there was no subsequent news of relevant progress. 2024 is destined to be a year in which the reshuffle of new energy sources will further intensify, leaving little time for new forces.
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