Three films stood out on the first day of pre-sale during the Spring Festival, and their box office exceeded the 10 million mark.
They are the appetizing "Spicy and Hot", the exciting " Speeding Life 2" and the far-reaching "Article 20".
However, what is striking is that the combined pre-sale box office of "Mr. Red Carpet" starring Andy Lau and "Let's Shake the Sun Together" co-starring Peng Yuchang and Li Gengxi is even less than On Jia Ling this "Mala Tang" is a fraction, and at the same time it is only a fraction of the pre-sale box office of "Flying Life 2" and "Article 20".
This has undoubtedly set off a craze in the film industry, and people can't help but look forward to the box office results of these movies.
Andy Lau, Shake the Sun together can't do Malatang, Jia Ling Shen Teng really understood the Spring Festival show.
Every year Andy Lau's "Gong Xi Fa Cai" has become a must-play song during the Spring Festival. I thought that "Mr. Red Carpet" starring him would also be the first hit in the Spring Festival, but I didn't expect that the pre-sale box office would be like this.
"Mr. Red Carpet" has had its premiere in September 2023. Many film critics and audiences have already seen the film, and a lot of promotional materials have also been released.
Compared with the suspense set up by Jia Ling losing 100 pounds in " Hot and Spicy ", the Spring Festival audience seems to be more interested in "Hot and Spicy".
Of course, pre-sales don’t mean anything. It also depends on the word-of-mouth reputation three days before the release. "Mr. Red Carpet" still has a chance to make a comeback. I still believe in Andy Lau’s golden signature. If you win first, you won’t win, but if you win later, the sky will be red. .
I really can’t figure out why “Let’s Shake the Sun Together” was released during the Spring Festival. This movie would have a good time no matter which time it was released, but it seems out of place during the Spring Festival.
In this festive and peaceful time of the Spring Festival, people are naturally more inclined to choose relaxing and enjoyable videos to watch. After all, who wants to watch a movie full of sadness and illness when the family is reunited and celebrating the holidays?
This is nothing more than adding a touch of gloom to the festive holiday atmosphere. Just like we don't want to hear "unlucky" words during the Chinese New Year, movies about "sickness" can also make people feel unhappy and worried.
In this moment of pursuing happiness and well-being, people are more willing to choose movies that can bring laughter and warm feelings, making their mood more pleasant and injecting more positive energy into the new year.
Therefore, comedy has become everyone's first choice during the Spring Festival, because it can not only amuse the audience, but also convey a positive attitude towards life, allowing everyone to welcome the new year with laughter.
Unless "Let's Shake the Sun Together" lacks hard power and is worried that it will not be able to reap considerable box office in other schedules, it chooses the Spring Festival schedule. After all, the box office traffic during the Spring Festival period is huge, and the remaining parts can also bring a lot of box office revenue to the movie.
Otherwise, it will never give up other schedules easily and choose to release it during the highly competitive schedule of the Spring Festival. Of course, all this is just speculation, and we can only tell the truth after it is released. At least the pre-sales performance is a bit poor, which really reflects the real thoughts of the audience.
feels that Jia Ling and Shen Teng already occupy half of the domestic comedies. They completely understand what the audience likes to watch during the Spring Festival and what themes they are willing to pay for, so they perform well in pre-sales.
Just like people are immersed in the ocean of short videos, big data always likes to recommend the content we love and often isolates novel elements.
We are eagerly looking forward to the fact that these two works, "Flying Life 2" and "Hot and Spicy", can truly create hilarious comedies. We are eager to see them boldly break through the shackles, rather than in vain. There is a marketing strategy in place.
Among the movies released during the Spring Festival, the one I am most looking forward to is "Article 20". The reason is that after watching "Flying Life", I know that its sequel "Flying Life 2" will continue its consistent level, with mixed surprises and worries.
Although Jia Ling's performance in "Hot and Spicy" is worth looking forward to, it is more like a one-man show. In contrast, "Article 20" is a collection of so many compelling elements that it's like a movie version of "Rush" that makes you want to put it down.
Which movie do you like most during the Spring Festival?
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