On January 30, the establishment ceremony of the "Collaboration·Gathering·Development" Guangdong-Hong Kong-Macao Greater Bay Area Short Drama Film and Television Industry Base was held at the Guangzhou Nansha Yacht Club. A signing ceremony for the joint sponsors of the base was also held at the scene. It is reported that the base is jointly organized by the Nansha District Cultural Innovation Industry Integration Promotion Association, Baxing Film Media (Guangdong) Co., Ltd., Nanfeng Film Media (Guangdong) Co., Ltd., and many well-known film and television companies, directors, and directors from the mainland, especially Guangdong, Hong Kong and Macao. Jointly initiated by producers and entertainers. At the founding ceremony of
, the base issued certificates to six publicity ambassadors Xu Zhirong, Marna, Coke Brother, Mr. Hua, Meng Zihao, and Yang Caiyu, and promotion ambassador Wang Xiaokun, and hoped that they would jointly shoulder the responsibility of promoting the short drama film and television industry in the Guangdong-Hong Kong-Macao Greater Bay Area. Publicity, jointly building a film and television industry gathering platform, and telling the Bay Area’s film and television stories are important tasks. This also means that Nansha is seizing new development opportunities in the short drama era.
The signing ceremony of the Guangdong-Hong Kong-Macao Greater Bay Area Short Drama Film and Television Industry Base.
Nansha naturally has its own advantages in film and television development
Due to its natural beauty and excellent geographical location, Nansha has long been associated with film and television. For example, as early as the 1990s, international superstars Leslie Cheung and Huang Baiming filmed "The Announcement of Nine Stars" in Nansha. The Nansha Yacht Club, where the inauguration ceremony was held, was the filming location for "The Mermaid" directed by Stephen Chow, a famous Hong Kong film and television personality.
"When we were filming "Nine Stars Announcement", we often took a boat from Hong Kong in the morning. After finishing work in a street in Nansha Water Village in the afternoon, we took a boat back to Hong Kong for dinner. The transportation was very convenient." Gao Zhisen, the director of the film, once said. Nanshawan has unique Lingnan culture, water town culture, and marine culture. The mountains, water, forests, and sea complement each other. It has thousands of acres of wetland, making it an excellent filming location for film and television dramas.
In February 2022, the "Opinions on Promoting the High-Quality Development of the Cultural Industry" issued by Guangdong Province clearly stated that "international film and television planning and production centers will be built in Nansha, Guangzhou, Qianhai, Shenzhen, Hengqin, Zhuhai, and Nanhai, Foshan." In recent years, cities such as Guangzhou, Foshan, and Shenzhen have been actively developing and deploying the film and television industry. As the Guangdong-Hong Kong-Macao Comprehensive Cooperation Demonstration Zone and the main position and new engine of Guangzhou's high-quality development, Nansha urgently needs to vigorously develop the film and television industry and promote the high-quality development of the cultural industry to meet the diverse needs of the people of Nansha, Guangzhou and even the entire Guangdong-Hong Kong-Macao Greater Bay Area. High-grade cultural needs.
The Guangdong-Hong Kong-Macao Greater Bay Area short drama film and television industry base established on the same day is located in Asia's largest cruise home port complex - Nansha International Cruise Home Port. It is the transportation hub of the Bay Area and the gateway to the river and the sea. It has obvious location and transportation advantages, and is closely related to the Greater Bay Area. The city forms a "half-hour traffic circle". Nansha Bay, where the base is located, is one of the first launch areas of the "Nansha Plan" and a professional financial and taxation service cluster in the Guangdong-Hong Kong-Macao Greater Bay Area. It enjoys major financial and taxation policies such as the "double 15%" discount, attracting many companies to settle here.
With the establishment of the base and the spring breeze of supporting policies for the cultural industry, talents, funds and creativity will accelerate the influx into Nansha, Guangzhou, helping Nansha join hands with Hong Kong and Macao to create a new highland for the world's short drama film and television industry. In an interview with a reporter from Nandu on the same day, Wu Jinyuan, a famous director and producer in Hong Kong, China, said that he has settled in Nansha for many years. It is precisely because he is familiar with the regional environment that he is very optimistic about the development potential here. "After the base is established, I hope to work with outstanding colleagues as soon as possible to leverage my many years of industry experience in Hong Kong and invest in the creation of short plays."
The base is for Xu Zhirong, Myrna, Coke Brother, Mr. Hua, Meng Zihao, Yang Caiyu's six publicity ambassadors and promotion ambassador Wang Xiaokun issued certificates.
Relying on the Bay Area to create "Three Platforms, Three Centers and One Trade Union"
With the rapid development of the mobile Internet, short dramas have a faster story pace than traditional dramas and can complete plot descriptions in a shorter length, catering to the fast pace of modern society. fragmented viewing needs. According to statistics, in 2023, the size of my country's short drama market will be 37.39 billion yuan, and the total box office of the domestic film market will be approximately 54.9 billion yuan. Judging from the data, short plays have reached nearly 70% of the film market.
“The difference between a short play and a long play lies in the compactness of the plot and the tension of the emotions, which places higher demands on both the script and the actors."Chinese actor Wang Jianxin, who is known as the "Father of Chinese Idol Dramas" for his roles in dramas such as "Let's Watch the Meteor Shower", "The Xia Family's Three Daughters" and "The Return of the Princess", said in an interview with reporters that this is a gift for the new era. The new test papers issued by the actors, "In the future, I also hope to try the performance creation of short plays. "
Chinese actor Wang Jianxin (left).
Faced with the rapidly developing short drama market, how does the Guangdong-Hong Kong-Macao Greater Bay Area Short Drama Film and Television Industry Base play a role? Fang Hanwen, president of the Nansha District Cultural Innovation Industry Integration Promotion Association, said that the base must Relying on the advantages of deepening the cooperation between Hong Kong and Macao's film and television industry, integrating the resources of the Bay Area's short drama film and television industry, promoting the transformation of traditional film and television, further adapting to the new era of media landscape and communication methods, and promoting the prosperity and development of short drama creation.
Fang Hanwen introduced that the base will create "three platforms , three centers, and one union" to empower industry development, that is, through the drama venture capital operation and management platform, the script creation and trading platform, the production and filming service platform; the copyright management center, the marketing channel management center, the co-production service center and the actors union , open up the upstream and downstream of the short drama film and television industry chain, build a comprehensive industrial service platform, promote the integrated development of film and television with cultural tourism, technology, finance, urban services and other related industries, and accelerate the improvement of the modern film and television industry system.
At the same time, we will deeply explore, develop and Introduce high-quality short drama film and television projects and film and television shooting activities, improve the quality and quantity of short drama films, and create a seamless supply and demand service platform for the short drama film and television industry, forming an axis of preparation, filming, production and distribution of short drama films . Promote the "9+2" cities in the Bay Area to build local characteristic studios, create an electronic map of the Bay Area's "short drama film and television shooting locations", and provide basic shooting venue services. Deeply cultivate the short drama film and television industry culture and cultivate the Bay Area short drama film and television industry. Talents, strengthen cultural exchanges in short drama film and television, carry out high-quality film and television industry activities, industry forums, etc., promote the "going out" of film and television and the "bringing in" of enterprises. In addition, promote the film and television industry to be related to cultural tourism, technology, finance, urban services, etc. Integrated development of industries, by driving peripheral industries, forming a check-in point for Internet celebrities and celebrities, and realizing the integrated development of cultural industries.
"Nansha is studying and formulating support measures to promote the development of film and television and cultural industries, focusing on film and television shooting, post-production, publicity and distribution and other key links to develop, jointly promote the gathering of film and television-related industries in Nansha, create a high-quality development base for the film and television industry in the Guangdong-Hong Kong-Macao Greater Bay Area, and help improve the development level of the film and television industry in the Guangdong-Hong Kong-Macao Greater Bay Area. Sun Yong, member of the Standing Committee of the Nansha District Committee and Minister of the Propaganda Department, said.
Produced by Nandu Guangzhou News Department
Written and written by: Nandu reporter Mo Zhihua Correspondent Luo Ruixian Guo Zhaobin
Event scene pictures provided by the organizer
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