cover news reporter Zhang Yuexi
There is a new front for movie promotion during the Spring Festival. On January 31, reporters learned that as the Spring Festival new film promotion war is in full swing, Jia Ling’s new movie "Hot and Spicy" announced that it will cooperate with Alipay to launch a new AI interactive gameplay during the Wufu period: users can search for small theaters on Alipay and upload photos independently. , you can use AI technology to get exclusive clips of "participating in" Jia Ling's new movie.
Users can "show off their acting skills" in the digital world through AI technology.
Wang Qiao, the producer of the movie "Hot" and vice president of Xinli Media, told reporters that "Hot" will be released on New Year's Day. Many exciting clips of the new movie will be released in advance at the Wufu Festival Theater. This time, Jia Ling's new movie is the first to be registered on Alipay. It is precisely in the hope of using Wufu Festival, a national IP and innovative technology, to explore new boundaries for film promotion.
reporter’s experience found that in the "Hot and Spicy" section of Biaoxi Theater, you can not only experience movie clips, but also experience becoming the popular "Great!" "Beautiful" MV protagonist, users upload a photo of themselves and choose to consume a Fucard to automatically generate a video of AI face-swapping.
Young director Nurshati Sam shared "Great!" Beautiful》mv
Biaoxi Little Theater is one of the four new AI games for this year’s Wufu Festival. In addition to "Hot and Spicy", it also has hundreds of classics such as Stephen Chow's series of movies, "The Legend of White Snake" and "The Legend of Zhen Huan". Film and television clips. Users search for "little theater", upload a photo after independent authorization, and then they can "show off their acting skills" in the digital world.
Users need to consume Fuqua to generate AI face-changing video
It is understood that a clip from another new Spring Festival movie "Bear Infestation: Reverse Time and Space" is also transformed into a red envelope cover in Wufu AI red envelope. Users can use AI voice technology to customize the Bear Infestation IP Red envelope template. This is Alipay’s attempt to become a new position for Spring Festival promotions.
In the early years, the marketing war around the Spring Festival mainly focused on grabbing traffic and share. From this year's "Five Blessings Festival", it can be seen that the pace of leading players to convert traffic into revenue has accelerated significantly, and Spring Festival marketing has become increasingly tied to core businesses. depth.
Taking Alipay as an example, this year’s “Five Blessings Collection” has been expanded into the “Five Blessings Festival”. Not only has the activity cycle been extended, but with the help of AI technology, the platform is also exploring more new interactive methods. In addition to "Biao Xi Little Theater", Alipay has also added four AI interactive programs this year, including "Time and Space Photo Studio" and "Let's Find Happiness". The user reach around Wufu is more diversified, and the implantation scenarios for merchants and brands are more abundant, which indirectly increases the time users spend in the app.
Xiaohongshu reached a cooperation with the CCTV Spring Festival Gala this year and launched the "Everyone's Spring Festival Gala" reservation event, becoming a note and live broadcast sharing platform for the Spring Festival Gala. Although no red envelopes will be issued during the Spring Festival Gala because there is no exclusive right to interact, it has become the first platform to participate in the Spring Festival Gala interaction in the form of sharing notes and live broadcasts. Many merchants have already participated in the Spring Festival Gala activities on the platform, and users are likely to be at the event. are converted into consumers.
JD.com officially announced that it has become the exclusive interactive cooperation platform for the Spring Festival Gala. It is reported that JD.com will launch the main venue of the Spring Festival Gala on the app and give away 100 million gifts in the form of a lottery.
During the Spring Festival, major players are unlocking innovative gameplay to retain users. These gameplays provide users with more new year-style fun. For example, the eight-year-old Five Blessings Collection activity has become a digital New Year custom. , it is also a win-win situation for business and influence.
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