The much-anticipated 19th Asian Games will grandly open on the evening of September 23. In order to allow the majority of netizens to share the joy and excitement of being on the podium of Asia's highest honor with the athletes of the motherland, starting from September 24, CCTV will launch a series of short video columns "I am the Champion", focusing on badminton, diving, weightlifting, shooting, The gold-winning moments of popular events such as gymnastics and swimming fully demonstrate the style of the athletes and the Chinese power behind them. Witness the winning moments and share the gold medal glory.
The most popular, condensing the most exciting and exclusive content of champion players
In 2021, the Chinese delegation won 38 gold medals at the Tokyo Olympics. In 2022, the Chinese delegation won 9 golds, 4 silvers and 2 bronzes at the Beijing Winter Olympics. The number of gold medals and medals reached a record high. Now that the Hangzhou Asian Games is about to open, the Chinese delegation has once again launched its "luxury configuration": 36 Olympic champions will lead the expedition! This is also the largest number of Olympic champions to help out at the Asian Games since 1984, when Chinese athletes won gold at the Los Angeles Olympics for the first time, and following the 2014 Incheon Asian Games. Among them, the Chinese table tennis team and the Chinese swimming team each have five Olympic champions participating in the competition. They are well versed in these two traditional strengths of the Chinese delegation; there are also many Olympic champions who will compete in badminton, diving, weightlifting, shooting, gymnastics, etc. We will continue to move forward in traditional advantage projects and safeguard the honor of the Chinese delegation in the Asian sports arena.
The moment of winning the championship is coming soon. "I Am the Champion" will comprehensively show the moving scene of Chinese athletes on the championship podium, and provide netizens with exclusive interviews, condensing the gold-winning moment, award-winning expressions and championship speeches into 25 The 3-minute short video will be pushed to the entire network immediately, allowing everyone to instantly obtain the exciting content of the championship amid the complicated event information.
First perspective, reporters from the main station create an immersive viewing experience
In order to further enhance the immersive experience of the audience, the CCTV frontline reporting team will give full play to the style of "can run, shoot, and collect" to achieve the goal of gold medal players and the general public "Zero distance" contact with users.
Among the 36 Olympic champions, veterans Ye Shiwen and Gong Lijiao are very likely to usher in their "curtain performance"; Quan Hongchan, Chen Yuxi and other young players in their prime are expected to continue to write a new legendary chapter; 2016 Ding Xia, Gong Xiangyu, and Yuan Xinyue, who are among the Rio Olympic women's volleyball champions, will also reinterpret the "women's volleyball spirit"...
In order to fully present these exciting moments, CCTV reporters will use electric vehicles as new media reports during the Asian Games. A travel tool that records the travel distance from where they live to the venue for interviews, focusing on the whole process of the championship team or individual from fighting on the field to receiving awards on stage and giving speeches after the game, leading netizens to immersively experience the "journey to win gold" and the entire interview process. .
The first distance, online and offline interaction to achieve circle-breaking communication
In the new media era, netizens want to be participants rather than bystanders. In order to enhance everyone's sense of participation, "I Am the Champion" continues to work on the interactive side based on the functional advantages of CCTV products to create an online and offline interoperable betting exchange platform.
During the Asian Games, the ownership of the championship is undoubtedly the biggest suspense. While the veterans are trying their best to protect their honor and win glory for the country, national badminton aces Wang Chang and Liang Wei, WTA best newcomer Zheng Qinwen, Olympic weightlifting champion Li Wenwen, gymnastics world championship all-around champion Zhang Boheng, short course swimming world championship Asian record holder Pan Zhanle , Liu Qingyi, the runner-up of the World Breakdancing Championship, and other "post-00s" will also represent newcomers to challenge for the championship medal. Among the 886 Chinese athletes heading to Hangzhou, 630 are participating in the Asian Games for the first time. They are ready to bring new surprises to the world and become the new backbone of Chinese sports.
Whether it is a "back wave" that can be expected, or a veteran showing off his power, the competition for the championship in this Asian Games will undoubtedly become fierce and become a hot topic on the Internet. During this period, the "I Am a Champion" column will also be linked to the interactive product "Asian Games Betting King" on the CCTV terminal, as well as the CCTV theme activity "'Showcase' Your Asian Games Journey" to create a popular product for netizens all over the world. The Asian Games social media platform on the Internet expands the influence of the program through online interaction, community operations, and matrix communication, and achieves circle-breaking communication among user groups.
In this Asian Games, China Central Radio and Television will undertake the main broadcasting agency service work for the Asian Games for the first time in history. As the comprehensive audio-visual new media flagship platform of the Central Television, it is also China’s first national-level 5G new media platform. CCTV will focus on this Top events continue to leverage their strong advantages in resource integration and content innovation. The short video column "I am the Champion" is based on the platform's event copyright and social media attributes. Through exclusive column content, close observation mode, and open communication experience, it shows netizens that Chinese athletes are bravely climbing to the top and will never be the same. The Asian Games spirit of giving up shows the vigorous and heroic power of China to the world. A delicious "Championship Feast" is about to be freshly prepared. Come and join CCTV to witness the much-anticipated "Glory of China".
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