At 16:00 on September 22, the "Wow Haw Haw Summer Vacation Party 2023 Douyin Station Special" opened on time. The 330-minute long performance brought together 18 groups of musicians including Mao Buyi, Ma Boqian, Zhou Zhennan, Zhai Xiaowen and the X Jiu Youth League (squad). In the name of "Extending Summer Vacation", it uses the power of music to convey summer vacation and summer. infinite memories.
The total number of views of this "Summer Party" broadcast exceeded 100 million, and the cumulative number of viewers in the live broadcast room was nearly 30 million. There are so many beautiful memories about "summer vacation" and "summer" hidden in these data. Mao Buyi said, "A song that will never change is given to everyone." Liao Juntao's "Who", Ma Boqian, Zhou Zhennan and others sang "Tomorrow's Son", which instantly brought time back to the midsummer of 2017 six years ago. .
Each generation has its own youth, but the memories of that summer vacation and summer are always similar. The chirping and singing of cicadas echoing in midsummer will never be exhausted. As you miss summer and summer vacation, what are you reminiscing about?
Summer vacation party, an incision into the life landscape of contemporary youth
From "An Ordinary Day", "Midsummer", "Relief of Sorrows" to "People Like Me", this time the youth culture trend label Wow Haw Haw joined forces with the "Douyin Autumn Party" "At the "Summer Party" of the concert series, Mao Buyi's gentle and eloquent voice directly touched the soul through the power of melody.
Those lyrics that resonate with ordinary people will be sung to everyone again in the summer vacation of 2023.
"Flowers are blooming in the sunshine at every intersection, beautiful love songs are heard from small shops, it doesn't take long to reach your destination, and people are full of kindness." This kind of warm daily life depicts Countless people yearn for an ordinary life. Finding the anchor point of your life in stability and tranquility is very rare and precious.
Ma Boqian, Zhou Zhennan, Cai Weize, Zhai Xiaowen, Zhang Jiayuan, etc., these young musicians who emerged from the music program "Tomorrow's Son" reunited at the "Wow Wow Summer Vacation Party 2023" to sing this song "Tomorrow's Son" again, With the same singing voice as before, people will dream back to the first season of "Tomorrow's Son". These teenagers spent 6 years with us to describe the true meaning of "having a group of companions is more romantic than anything else".
The heavy rain in Wuxi is over. After the rain, the sky clears up, but the enthusiasm of young people will never dissipate. Every summer in the past few years has a new annotation in 2023. Zhou Zhennan is still the boy who slays the whole audience, and his "neold school" aura is in full swing.
As a native of Jinan, Shandong Province, Zhai Xiaowen also brought the Memories Killing Stage to her hometown at this party, making this clear summer night even warmer and more meaningful ~
Ma Boqian also sang " The OST "Forever Star" of "Can't Hide Secretly" instantly reminds people of the thrilling and sunny time of watching dramas in the past summer vacation, with flowers, companions, lovers and midsummer. Team X9 has finally come together for the first time in a long time. With the song "I Want to Give You", they seem to have traveled through their entire youth, bringing their own light and undying expectations.
Partners, friendship, career and youth, everyone’s different feelings and experiences of life converge and collide at this moment, conveying resonance. We gather here because we miss the lively and always hopeful "summer" and "summer vacation", and we hope to draw energy and encouragement from the power of music. This is the inner expression that cultural products themselves should have.
This summer vacation in 2023 is very special. It embodies people’s waiting for those who have been stuck in place for the past three years, and is also full of the hope of a generation of young people to get their lives back on track in the future. People look forward to summer vacation and recall summer, essentially looking for a kind of spiritual reconstruction.
When the stage of the collective chorus "Going Out to Play" ended and the audience dispersed and left, many people had already begun to hum the melody of this song. Their faces were full of joy, and the power of music took on a very specific shape at that moment. state.
The "Research on the Current Situation of "Spiritual Consumption" among Contemporary Young People" shows that Generation Z is more interested in entertainment, learning, literature and art than other age groups.From the perspective of social structure, the group problems, representations, needs and satisfactions, emotions and feedback of different generations are often closely related to the overall structure of social development. Understanding the life landscape of this generation of young people is also an important way to study the overall picture of their spiritual needs.
Every era has its own popular melody. Wa Haw Haw uses the "summer vacation party" model to realize the collective carnival of a generation and also condenses the emotional resonance of an era group. The beauty hidden in the nostalgia of "summer" and "summer" has given us the courage to face the pressure of life.
This "Summer Party", which has been viewed more than 20 million times in total, may be a reminder of youth and youth, or it may be an outlet for young people to vent their life stress. But at the same time, a group of people's expectations for "extended summer" and "summer" have also inspired adults to examine and reflect on the emotional problems of the younger generation in contemporary society.
A buffer zone for the tense "spiritual world"
From a conceptual point of view, the "Wow Summer Party" has the theme of "Sound waves break the shackles of time, and the summer vacation will extend indefinitely", creating an amplification for contemporary young people. Prolong the stage of joy and expectation.
On the one hand, music is indeed the best medium to trigger emotional resonance. It is not limited by space, time or even voice. No matter whether you were nervous for Mao Buyi and Liao Juntao in the midsummer of 2017, or whether you were cheering for Zhou Zhennan, Cai Weize, Yan Xujia, Peng Chuyue and the teenagers of R1SE.
The moment they take the stage, the restless melody and bright stage can make people immediately return to their own hot summer for a short time. Suddenly, we were in a time zone full of enthusiasm and hope.
That summer may be related to the turning point in life. It may be ordinary and uneventful, and it may be depressed and confused, but it is always an indispensable time in life's memory. On the other hand, it is this symbolic and symbolic meaning that gives music as a carrier and aggregation models such as "summer party" a spiritual power that is difficult to surpass. Starting from the musical carrier, personal spiritual satisfaction is projected onto the memory of time and behavior, and in the resonance of youth, summer vacation and midsummer, the power of self-construction is gained.
From a planning perspective, Wow Haw Wow’s main musician lineup spans different periods. From 2017, 2018 to 2020, all members gathered together. In these songs that occupied different summers, music fans opened up about those summers. throbbing memory.
Contemporary youth are concerned about the satisfaction of their own emotions, rational world and behavioral practices, and their demand for emotional recognition is unprecedentedly high. We have seen Mao Buyi impress people with his talent, we have seen Cai Weize work hard for his dreams, and we have witnessed the young people growing up against the wind. This common memory of summer has helped a generation of young people achieve emotional output and relaxation.
This expectation for "extended summer" touches on the worries of young individuals in this era about the future, the anxiety about the present and the recollection of the past, but "Wow, wow, wow, summer vacation party" does not have too much sentimentality, using the words of a journey. Memories bring forward power to the audience, inspiring a generation of young people who are at a fork in the road of life, confused and tired, to reach the other side of their ideals.
"Extended summer vacation" is, to a certain extent, a spiritual healing process. Planning like "Wow, wow, wow, summer vacation party, summer vacation party" uses specific music performances to complete the concretization of this process. Give people who are stressed about life, work, and study a spiritual outlet and find a buffer zone full of vitality and expectations.
When youth passes and the warm summer comes to an end, this summer vacation overtime card has also become the spiritual recharge card for this generation of young people.