On the morning of September 26, the first Beijing Internet Audiovisual Art Conference short video and live broadcast theme seminar was held in Beijing. With the theme of "Artistic Expression and Aesthetic Dimension of Short Videos and Live Broadcasts", this seminar launched a wonderful discussion and sharing around the cultural expression, innovative development, aesthetic thinking and business integration of short videos and live broadcasts. Relevant leaders from the Beijing Municipal Radio and Television Bureau, Beijing People's Art Theater, and Tongzhou District Integrated Media Center, relevant persons in charge of key news media, art troupes, online audio-visual platforms, and film and television program production institutions, and leading experts in the field of short videos and live broadcasts , front-line literary and artistic creators, experts and scholars in the online audio-visual field, and heads of industry associations attended the seminar to provide suggestions for the high-quality development of short videos and live broadcasts.
Strengthen dissemination and increase consensus
Help online audiovisual and traditional culture achieve a win-win situation
Currently, short videos and live broadcasts have become important venues for disseminating China’s excellent traditional culture, providing abundant vitality for literary and artistic creation in the new era and opening up a platform for communication and integration. Space for innovation.
Qu Meilin, member of the Party Leadership Group of the Beijing Municipal Radio and Television Bureau and leader of the Discipline Inspection and Supervision Team in the Bureau, said in his speech, “We must make full use of the characteristics and advantages of short videos and live broadcasts, and use small and beautiful, small and refined, and small and elegant excellence to The works allow Chinese culture to show its eternal charm and style of the times, and light up the future for promoting cultural inheritance and development."
Telling Chinese stories well, spreading China’s voice well, and presenting a true, three-dimensional and comprehensive China are inseparable from the creative transformation and innovative development of excellent traditional culture.
Qin Xinchun, deputy director of the Beijing People's Art Theater, takes the integration and innovation of traditional art and new media as the starting point. In her view, traditional art should improve stage performance by embracing technology, and improve mass communication capabilities by embracing media, so as to achieve Digitization of cultural assets and integration of artistic communication. She said: "We should make art the essence and soul, and technology should help to maintain innovation forever, and promote traditional art and modern technology to meet each other and achieve mutual success."
The boundaries of content creation in short videos and live broadcasts continue to expand, and the space for innovation is further broadened.
Pan Quanxin, a national TV artist with both moral and artistic talents and executive member of the China Television Association’s Television Art Committee, said, “Grasping the trend of people’s hearts and standing firmly on the masses’ stand are the real traffic passwords.” Mei Yi, vice chairman of the Shenzhen Writers Association, pointed out that "excellent new online audio-visual works can transform the essence of traditional Chinese culture from ancient cultural relics and fossils into a vivid core of stories, demonstrating a more dazzling Chinese aesthetic." Xin Yan, deputy editor-in-chief of Douyin Group and general manager of the top content center, also feels the same way. She said: "We must make culture and art become the new mainstream of short video consumption."
Focus on emerging forms
Open up a new space for artistic communication in integrated innovation
As important online audio-visual program forms, short videos and live broadcasts have the characteristics of diverse content, flexible form, wide coverage, high reach rate, and strong influence, and have become literary and artistic An important carrier for creation and cultural dissemination.
Hou Yu, a national first-class actor at the Beijing Peking Opera Theatre, and Ren Gao, the third runner-up at the Chinese Poetry Competition and a million-dollar national style self-media creator on Weibo, shared how they draw profound strength from traditional culture and integrate Chinese aesthetics with career development and life pursuits. . In their view, we must be based on the era of media integration, fully demonstrate the charm of Chinese culture through short videos and live broadcasts, tell Chinese stories well, spread Chinese voices well, and continuously enhance the spread and influence of Chinese civilization.
While stimulating the charm of traditional culture, more and more short video creators are actively exploring content innovation, constantly combining modern aesthetic tastes, describing the beauty of life, and conveying artistic thoughts.
Huang Dianlin, professor, doctoral supervisor, and deputy director of the International Communication Research Center of the Communication University of China, believes that the development of short videos and live broadcasts is inseparable from high-quality content. It is necessary to uphold a truth-seeking attitude and constantly explore new fields, new functions, and new forms of online audio and video. and new trends, allowing short videos and live broadcasts to continue to empower the industry, forming an integration effect of opening up channels and linking multiple parties.
While adhering to high-quality content, short videos and online live broadcasts should focus on exploring the depth and breadth of communication.
Niu Mengdi, editor-in-chief of the Literature and Art Department of Guangming Daily, believes that "short videos and live broadcasts are changing the pattern of our lives, constantly giving birth to new online audio-visual styles, and becoming one of the important driving forces for the integrated and innovative development of media in the new era."
Lit In the future,
will promote the innovative integration of short videos and live broadcast formats and high-quality development.
Currently, the number of online audiovisual users in my country reaches 1.040 billion, of which the number of short video users reaches 1.012 billion and the number of online live broadcast users reaches 751 million. The online audiovisual industry represented by short video applications is booming, and new scenarios and new business formats are constantly emerging, profoundly changing the way culture is produced, disseminated, and consumed.
In the face of new trends, guests such as Su Zihang, general manager of the Digital Performing Arts Center of the National Theater of China, Jia Yiming, secretary of the Youth League Committee and director of the platform operation department of the Beijing News, Wang Heng, head author cooperation director of Douyin Group, said that short videos and live broadcasts It has become an important window for the broad audience to understand the world and acquire new knowledge. It is necessary to use more down-to-earth expressions to continuously develop new programs and products that are in line with the aesthetics and fashion of young people.
Chen Xiao, head of Kuaishou Live Broadcasting Category Operation Center, Zhu Danni, head of Weibo Live Broadcasting Strategy, Zhou Yuanyuan, chief editor of Yingkushu Group Yingke Live APP, and other guests shared from the perspective of the platform. In their view, each platform has its own Unique advantages, from form innovation to content accumulation, from single effort to full-chain collaboration, everyone is gathering sand to form a tower, and constantly promoting short video and live broadcast platforms to highlight social and cultural values, and create a more influential and disseminating power youth camp.
Short videos and live broadcasts are an important part of the high-quality development of online audio and video. This thematic seminar provides useful insights and cutting-edge observations for the development of the short video and live broadcast industry, further promoting the consensus among network platforms, creative institutions and creators to create It is the vane that leads the development direction of big audio-visual, the accelerator that empowers the integration and innovation of big audio-visual, and the golden business card that highlights the charm of big audio-visual content, allowing network audio-visual to light up the bright future.
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