The China Central Radio and Television Station’s 2023 Autumn Gala has arrived as scheduled and has been upgraded. For the first time, it has launched interactive activities on both large and small screens with the theme of "Harmony and Beautiful Gifts". Big gifts are ready and ready to go! "China Central Radio and Television Station's 2023 Mid-Autumn Festival Gala" 》The exclusive interactive platform CCTV's "Harmony and Beauty Gifts" interactive zone will draw gifts worth hundreds of millions of yuan to celebrate the festival and share the beauty of harmony with Chinese people around the world.
Watch the main station’s Autumn Gala to welcome the “Harmony and Beauty Gifts”
Super surprise interactions during the Mid-Autumn Festival are all in CCTV
In the festive season of love, hundreds of millions of dollars in gifts will be given away! This year’s Mid-Autumn Festival, CCTV will distribute them through the “Harmony and Beauty Gifts” interactive area Hundreds of millions of dollars in gifts, full of heartfelt and full surprises during the reunion season!
Starting at 16:00 on September 29, the main station's "Legendary China Festival" Mid-Autumn Festival special live broadcast will give out gifts in advance, and enter CCTV's "Harmony and Beautiful Gifts" If you go to the "Legendary China Festival" page in the special area, you will have the opportunity to participate in the drawing of gifts with a total value of more than 12 million yuan, complete relevant interactive tasks, and get additional lucky draw opportunities!
From 19:59 on September 29, the Mid-Autumn Festival Gala will be broadcast live at the main station During this period, CCTV's "Harmony and Beauty Gifts" special area activities have been upgraded, and four rounds of interactive lottery draws will be launched successively: In the first round, before the Mid-Autumn Festival Gala at the main station, enter the "Harmony and Beauty Gifts" interactive area, and you will have the opportunity to be the first to win good gifts. The first round prize is a "Rabbit Yuanyuan Night Light Piggy Bank" with a total value of 16 million yuan; for the remaining three rounds, when watching the live broadcast of the Mid-Autumn Festival Gala of the main station, follow the host's password and click the lottery button on the interactive area page, and you will have the opportunity to draw separately Big prizes include special edition Mid-Autumn gifts with a total value of 10 million yuan, an exclusive Mid-Autumn Festival gift box with a total value of 30 million yuan, and an exclusive Mid-Autumn Festival gift box with a total value of 50 million yuan.
During the event, users only need to download the CCTV client, register and log in to the account, enter the "Harmony and Beauty Gifts" area to participate in the interaction, and welcome home the "Harmony and Beauty Gifts" worth hundreds of millions of yuan in three simple steps! CCTV With a light and comfortable interactive experience, the connection will sublimate the feelings of reunion, convey the beauty and warmth of the Mid-Autumn Festival, and create a wonderful, unforgettable, and surprising Mid-Autumn Night for users!
Central Video’s large and small screen interactive sending of heartfelt messages
Use the "Harmony and Beauty Gift" to boost Platform Potential Energy Upgrade
This "Harmony and Beautiful Gift" interactive activity is the first interactive integrated media activity for the Mid-Autumn Festival Gala launched by CCTV and China Central Radio and Television Station's Chinese Global Program Center and General Manager's Office. In order to create a happy festive atmosphere and warm up the "Harmony and Beautiful Gifts" interactive activities in advance, CCTV has in-depth cooperation and careful planning with the main station's Mid-Autumn Festival Gala program team, inviting nearly a hundred Mid-Autumn Festival Gala creators to enter the CCTV live broadcast room, and grandly launched Three Mid-Autumn Festival Gala tours, one original live broadcast of Yibin City Tour, as well as the "Exclusive Slow Live Broadcast to Watch the Autumn Gala Recording Live" and the Tour City Tour Series short videos form a CCTV Mid-Autumn Festival interactive content that is rich in content, diverse in form, and easy to express. Matrix, led the general audience to visit the front and backstage of the Central Station's Mid-Autumn Festival Gala, and raised the audience's expectations for the Main Station's Mid-Autumn Festival Gala and the "Harmony and Beautiful Gifts" interactive activities.
It is reported that as of September 22, the interactive content matrix of the CCTV Mid-Autumn Festival Gala has been played more than 160 million times across the entire network, and related topics have been read a total of 500 million times. Behind these hot numbers that are still growing, we can see that as the Mid-Autumn Festival approaches, the message of "come to CCTV to watch the Mid-Autumn Festival Gala to welcome the beautiful gifts" has been deeply rooted in the hearts of the people. The widespread rollout of the "Harmony and Beautiful Gifts" interactive activities will also further strengthen the potential of CCTV's national 5G new media platform and the IP potential of the CCTV Mid-Autumn Festival Gala, helping to increase the influence of CCTV's exclusive content.
The bright moon rises on the sea, and the world is at this moment together. On the evening of September 29, let us gather at CCTV to enjoy the "China Central Radio and Television Station 2023 Mid-Autumn Festival Gala", welcome hundreds of millions of yuan in gifts, and spend a happy and joyful Mid-Autumn Festival reunion time.
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