Chao News Client Reporter Lu Fang
Regarding the recent turmoil caused by Yang Zi and Huang Shengyi’s attendance at a live broadcast room event as guests. Yang Zi responded by posting a video on his personal social platform on the evening of January 28. In the video, Yang Zi used an electronic screen and graphic explanations to explain several issues that netizens are concerned about.
He said that the bacon product that was reported online with a stock of 1.7 million yuan and only sold one order had nothing to do with them. But he understands the difficulties faced by bacon manufacturers. As long as the products pass their quality control screening, he can help bring the goods.
In addition, the alarm incident reported online is because two companies have signed sales guarantee commitments with many merchants. When many merchants who had not completed the guaranteed quantity approached these two companies for refunds, the two companies were already empty of people, so many merchants chose to call the police. But these two companies have no connection with them.
It is reported that after Yang Zi posted the clarification video, topics related to "Yang Zi's response to the product controversy" immediately rushed to the hot search lists on major platforms.
Industry insiders said that in recent years, the popularity of celebrity live broadcasts has not diminished. Celebrity live broadcasts are a new business model with great market potential and development space. But at the same time, various problems also emerge one after another. Celebrities do not only strive for popularity and traffic when bringing goods. They must carefully select products, experience them personally, provide professional explanations, improve after-sales service, and ensure quality and quantity. Only in this way can the goods be brought for a longer period of time.
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