TV series "The Legend of Tibetan Sea" is still filming, and the work has been released ahead of schedule and has been included in the must-hit list by netizens.
This effect has two major assists.
core helps the top Xiao Zhan .
With a popular starring role and an endearing plotting theme, it’s hard to avoid attention. The additional help of
is the "Reuters" that the film and television industry loves and hates.
When the appearance of the male protagonist Xiao Zhan was revealed to Reuters, "The male protagonist of the imperial examination novel has a face" quickly dominated the hot search. Not only fans Sihasha, but also fans of Internet literature and Machiavellian dramas joined the discussion.
When it snowed heavily in Hengdian, the picture of Xiao Zhan walking in the snow with an umbrella in red from "The Legend of Tibetan Sea" once again appeared in the show.
Prior to this, the beautiful snowy scenery presented by nature coupled with the elements of ancient machinations had actually made netizens imagine 800 famous scenes that are not inferior to "Mei Changsu, Xiao Jingyan's rupture in the snow".
When the imagination becomes reality, it will bring excitement and the effect of attracting fans is quite strong.
But when viewers who are moved by Reuters happily open the official account of "The Legend of the Tibetan Sea", they will find that the first message pinned to the top of the screen by the crew is the "Boycott Reuters" statement.
New fans realized belatedly that it was strictly illegal for the agent to expose relevant information in advance.
On one side is Reuter who can't help but feel moved, and on the other side is the unconscious transgression. No wonder some new fans lament that they fell in love with jc after accidentally "cooking", which is both taboo and hilarious.
It can be seen from the public's reaction to Reuters in "The Legend of the Tibetan Sea" that Reuters is a double-edged sword for some film and television dramas.
On the one hand, Reuters is naturally destructive to film and television dramas.
A large number of proxy shooters surrounded the crew, which would affect the normal production process of the show. In order to prevent the shooting effect from being affected, the crew had to use blocking. In the process, more than one crew member had friction with the proxy shoot.
What’s more important is that Reuters will let the character appearances, character relationships and even plot details leak out in advance, which not only reduces the freshness of the characters and the feature film, but may also affect the experience of watching the film and television drama after it is officially released.
To some extent, Reuters is another form of "spoiler".
Whether it is out of respect for the fruits of the work of the drama producers or to protect the audience’s experience of watching dramas, boycotting proxy shooting and Reuters requires the full support of the public, and film and television dramas cannot be turned into reality shows and variety shows.
But on the other hand, Reuters did give back a lot of popularity to the drama.
In the past 2023, in addition to "table flipping" and "epileptic drama", the film and television industry actually has a new term: embryo drama.
Embryo chasing dramas, that is, the audience is attracted by various reasons and pays attention to the drama from the filming stage, watching it grow and germinate like an embryo.
And more than 50% of these "various reasons" are due to Reuters. Representative cases of
include works such as "Long Moon Ember", "Ningan Like a Dream", " bent over ", etc.
"Long Moon Ember" has been very popular before it was aired. It can stand out from the crowd of fairy dolls. One of the reasons is the full atmosphere of Reuters, especially the fairy-like appearance of several leading actors. .
During the filming of "Ning'an Like a Dream", the heroine Bai Lu had not yet soared into the traffic rankings, but as soon as Queen's Travel Reuters came out, the atmosphere and costume effects sparked heated discussions and became the best promotional bargaining chip for the work.
"Breaking Down" starring Song Zuer and Liu Yuning has not been aired yet, but it has become a "must-hit drama" during the filming process. Many people think it is due to the popularity of the original work, but there are many original works with higher popularity.
Why was "The Knee" so popular that it became a hit drama in advance? The key is that the appearance and atmosphere of Song Zuer and Liu Yuning attract the audience. The original story has a face, and the fans of the theme have an audience.
When a Reuters without the investment of the producer can achieve a publicity effect that is hard to buy with real money, will the showrunners be excited?
Looking back at the evolution history of the domestic drama "Reuters" , we may be able to see the answer.
There was no concept of "Reuters" in the film and television industry in the early days. However, after the traffic explosion in 2015, "stolen materials" of a similar nature and equally controversial appeared. Some production companies' works had serious leakage of materials.
From actor selection information to makeup trial photos, a large amount of information that only internal staff can access has been leaked. Related topics have made many works popular and have their own traffic before they have officially started filming.
These follow-up dramas are basically not lacking in popularity regardless of their reputation.
Regarding the emergence of this phenomenon, there have been two speculations on the Internet. One is that fans of the actors obtained information from the staff, leading to leaks; the other is that the team actively leaked the information to use the actor's topic to increase the popularity of the work.
Which reason is closer to the correct answer, everyone has their own judgment. The economic influence of
’s follow-up fans is getting stronger and stronger. In order to satisfy the demands of actors and fans to obtain idol photos and videos in advance, the “proxy shooting” industry has emerged. At that time, the profit model of proxy shooting was mainly to sell pictures and videos to fans.
At the beginning, the proxy works were basically limited to the fan circle.
has gone from being exclusively available in the fan circle to being widely released, so we have to mention " Chen Qing Ling " Wei Wuxian Changjie Reuters, known as the "originator of Reuters": a classic Reuters that indirectly affects the fate of works. .
The original work of "Chen Qing Ling" was extremely popular before it was remade. However, the quality of the remakes at that time varied greatly. Fans of the more popular novels tended to be more resistant to remakes, fearing that the original work would be ruined. This drama was once regarded as a three-nothing work.
Fans of the original work are not good to watch, and ordinary viewers are not looking forward to it. This was the situation faced when "Chen Qing Ling" was first launched, but as soon as "Wei Wuxian Long Street Reuters" appeared, it contributed "the biggest heartbeat in 2018".
Xiao Zhan’s appearance and temperament are very consistent with the male protagonist of the original work, which made a large number of book fans say it is so good. They have put the topics "Xiao Zhan waist" and "Xiao Zhan Wei Wuxian" on the hot search, and the work instantly went from Sanwu to Sanwu. Web dramas have turned into meat and potatoes. The real success of
's follow-up "Chen Qing Ling" is determined by the quality and charm of the work, but it is undeniable that this web drama attracted much attention when it first aired with all new members, which is closely related to the enthusiasm of book fans inspired by Reuters .
Since then, the proxy auction industry and the Reuters phenomenon have entered a watershed.
The popularity of "Chen Qing Ling" made the agents who bought the show a lot of money. It also made the film and television industry, which benefited from the benefits, get together to produce D-reform dramas. Therefore, the craze of D-reform Reuters, which was intensively shot by agents, followed the trend. Come.
"Haoyi Xing" Chu Wanning's umbrella picture and curtain picture were out of the circle, triggering the second innovation on major platforms. Even though the drama has not been launched so far, the two leading actors have also enjoyed part of the dividends in advance.
The heavy industrial style of "With You on My Left Shoulder" is youthful, and there are still netizens watching it until 2024.
Of course, the success and failure of are also the works of Reuters, which also exist.
Chen Xingxu and Zhang Jingyi’s "Love at First Sight" was criticized by a large number of viewers as a "fraud" after it premiered.
Because Reuters has a strong sense of atmosphere, the actors are eye-catching, but the main film is not satisfactory, and the contrast is very tragic.
Wang Hedi and Bai Lu's "Love as Camp" was criticized for being out of the spotlight in the early stage, but was ridiculed in the later stage. The Reuters effect has become an important evidence for fans to judge the director's aesthetics and camerawork.
It’s already embarrassing if professionals don’t take good photos, but if they don’t take good photos, it’s twice as embarrassing as proxy shooting.
However, film and television dramas have been ridiculed as "fraudulent films". In the final analysis, the blame still lies on the director's level and production effects. Even if Reuters does not exist, it will still encounter aesthetic judgment. Reuters's absence from the circle will actually help the data.
The popularity and opportunities that a Reuters outside the industry can bring to actors and TV series are considerable, and publicity has always been something that the film and television industry and artist teams have to pay attention to.
In the past, publicity competition was not so fierce, and artistic creation was relatively warm. Movies and TV dramas are not afraid of deep alleys. As long as the content is solid, it can be seen by the audience no matter what.
However, in the information age, publicity competition is becoming more and more fierce, and there are fewer and fewer outstanding film and television dramas. When there is not a huge gap in the level of most works, publicity has become an important weapon.
has great publicity, and even ordinary-quality dramas can create a "pseudo-explosive drama" effect.
If excellent publicity is coupled with sufficient quality, it is not impossible for Bo Yibo’s “All or Nothing” to become a phenomenal hit.
However, these effects often require financial resources and luck. For example, in "All or Nothing", if the filmmakers had not precisely figured out the short video audience and timing hot spots, no matter how much publicity costs were spent, it might not be effective.
At this time, if there is a way of publicity that does not require too much investment and does not require luck bonus, if the film and television industry is not interested, I believe most netizens will not believe it.
By 2023, Reuters has already become routine.
An endless stream of beautiful Reuters photos are emerging, and agency photography is the root cause, but it is hard not to suspect that the showrunners are also secretly acquiescing to them. Many crew members even took the lead in posting Reuters photos themselves, personally embracing the popularity of "embryo marketing".
Yu Zheng, Guo Jingming, who are the most keen in this regard are typical representatives.
Guo Jingming's new drama "The Dream Will Leave" has gained a large number of fans since its release, thanks to the atmospheric and beautiful pictures of the actors contributed by the filming agents, as well as the original frames released by Guo Jingming himself.
Netizens’ enthusiasm for watching dramas was completely controlled by him.
took embryonic marketing to the extreme during the filming of "Five Blessings", live broadcasting the actors' makeup try-on effects. In addition, he criticized Zhu Xudan. No matter how much netizens scolded him, they had to admit that they remembered the name "Five Blessings". .
If it were not for the fact that the material effects provided by "Five Blessings" are not so surprising, I believe that the embryonic drama chasing effect of "The Dream Is Leaving" and "Breaking Back" have been completely copied by Yu Zheng.
But regardless of the quality of the content of these dramas, the popularity of the works has increased. The dramas have cultivated a large number of fans before they are aired. In the future, they will either explode with a bang or pounce with a bang, or at least be louder than the original pounce.
Then a new question arises. Should we acquiesce or join " Reuters marketing "? If
joins, there will be a risk of destroying the work, delaying the filming process, affecting the audience experience, and destroying the atmosphere of the work. If proxy shooting and Reuters become more and more rampant in the future, TV series may even become fragmented short videos.
If you don’t join, if you don’t take shortcuts, your peers will take the first step and take the bonus in advance. Just like Guo Jingming and Yu Zheng, embryo marketing is criticized, but if the aesthetics are online, the publicity effect will be economical and beautiful. When the quality of
's works is at the same level, teams that work honestly on dramas are often crushed by teams that are good at marketing. This is helpless under the rules, but it is a reality that has to be faced.
Perhaps this is also the reason why many crews and actors verbally boycott proxy filming, but do not dare to completely boycott it in action.
However, all shortcuts basically come with a price, and there is also a backlash when trying to encourage success. The happiness and dividends of Reuters are quite understandable, but the destruction and backlash are also surging like the tide. I hope the industry can find a better way to handle both effects and creation.
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