The Spring Festival is approaching. In order to further strengthen the construction of ecological civilization on the Internet and create a positive, civilized and healthy online atmosphere for the Spring Festival, Weibo has actively responded to the requirements of the Central Cyberspace Administration of China’s "Qinglang 2024 Spring Festival Internet Environment Rectification" special action, starting from now on The one-month special governance action focuses on rectifying outstanding issues in the network ecology. The governance content is as follows:
1. Issues that promote novelty behavior and violate public order and good customs.
First, they took advantage of the Spring Festival travel peak period to publish misleading travel guides, inducing netizens to go to "wild scenic spots" that pose safety risks, and to enter closed management areas in violation of regulations. The second is to conduct live broadcasts that are vulgar and have the tendency of self-abuse and self-mutilation, and direct and perform bizarre plot videos that violate public order and good morals. The third is to use weird and exotic ingredients and add a large amount of irritating seasonings to disseminate information about overeating and abnormal diet in disguise, wasting food and endangering health.
2. Spreading online hostility and inciting group confrontation.
First, they use topics such as Spring Festival galas, Spring Festival film and television productions, celebrities and Internet celebrities to provoke mutual insults, score-fixing and criticizing behaviors, and incite antagonism. The second is to associate Spring Festival traditional customs and emergencies with regional, occupational and other characteristics to stigmatize specific groups and apply negative labels. The third is to speculate on hot topics during the Spring Festival, and use pinyin, homophony, pronouns, etc. to make up vulgar and vulgar jokes, polluting the Internet atmosphere.
3. The issue of concocting false information and malicious marketing and hype.
First, they use the form of year-end inventory, homecoming experiences, etc. to fabricate false content and exaggerate extreme emotions. The second is to fabricate and spread rumors and information related to public policy, social people's livelihood, transportation and other fields to disrupt social order. The third is to create fictional plots of conflicts between husband and wife, mother-in-law and daughter-in-law, teachers and students, etc., to gain traffic without a bottom line and to convey bad values.
4. Problems of pornographic gambling and online fraud.
First, they engage in online gambling in the name of guessing numbers, comparing sizes, or using chess and card games. The second is to use QR codes, watermark pictures, special characters and other forms to publish pornographic, gambling and other illegal information. The third is to carry out online fraud in the name of "collecting blessings during the Spring Festival", "red envelope subsidy", "collecting likes and grabbing votes", etc., and using activities such as "holiday part-time job" to trick netizens into cheating on their orders. The fourth is to divert traffic to offline illegal activities in the name of renting male (female) friends back home during the Chinese New Year, traveling companions, etc.
5. Advocate showing off wealth, worshiping money, and chasing stars without a bottom line.
First, in the name of Spring Festival customs, they deliberately display negative content such as showing off wealth, extravagance and waste, and spread negative values such as comparison and enjoyment through online loan marketing information. The second is to hype celebrity scandals and gossip without any bottom line, and to set up personal lists and task indicators for celebrity artists in disguise, to induce irrational support for rankings. The third is to promote and hype feudal superstition and bad habits under the guise of changing fortunes and getting rid of Tai Sui, and provide paid online fortune-telling and divination services.
6. Issues endangering the physical and mental health of minors.
First, they use "internet celebrity children" to make profits in violation of regulations, attack and prank, and infringe on the legitimate rights and interests of minors. The second is to release vulgar and marginal content in the form of hand-made stationery and animation creations, which will have a negative impact on minors. The third is to break through the restrictions on time, content and other aspects of the youth model, and provide product functions that induce addiction to minors, especially left-behind children in rural areas, in disguised form.
In order to ensure that everyone has a healthy, festive and peaceful New Year, Weibo will actively cooperate with relevant departments to continue special governance work, consolidate the main responsibilities of the platform, vigorously rectify bad information on the Internet, and jointly create a clear online ecological environment. If relevant illegal content is found, users are welcome to report it through the front desk reporting and complaint portal and @微博admin, and we will deal with it in a timely manner.
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