On January 29, Douyin announced that it has reached an exclusive high-quality micro-short drama cooperation with the well-known Hong Kong director and actor Stephen Chow. The two parties will jointly develop and operate the "9527 Theater". The first high-quality micro-short play "Golden Pig and Jade Leaves" ranked first Ji is expected to be launched on Douyin in May this year.
(Source: "Douyin Group" official account)
On January 18, Douyin held a press conference for the high-quality micro-short drama Chenxing Project in Beijing, targeting film and television companies, media organizations, mcn organizations and individual creators, announcing that it will Provide financial and traffic support to high-quality micro-short dramas. In terms of cooperation models, there are two major cooperation models: joint production and joint operation, and a plan of up to 5 million cash and 100 million traffic support has been launched.
Among them, the first joint production model means that Douyin jointly produces with the producer in the form of cash investment, and provides full-process support of "topic selection, script creation, content production, and account operation". In the second joint operation model, creators and institutions are responsible for the development and production of micro-short dramas. Douyin provides tens of millions of traffic support and all-round operational support. It also said that famous artists, famous directors, and famous actors will join the short dramas, which will provide short-form services. The drama industry sets new content standards.
As industry supervision continues to improve, short dramas are developing towards quality and standardization. Previously, on November 15, 2023, the China Online Audiovisual Program Service Association published an article stating that the State Administration of Radio and Television will continue to improve the normalized management mechanism, increase management efforts and refine management measures for online micro-short dramas from seven aspects, including accelerating the Formulate the "Detailed Rules for the Creation, Production and Content Review of Online Micro-Short Dramas", establish a mini-program "blacklist" mechanism, and carry out a one-month special rectification work.
Jiupai Financial Reporter Xia Wenqi
[Source: Jiupai News]
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