If nothing unexpected happens, Feng Xiaogang will lose miserably this time.
As of January 28th, " If You Are the One 3" has still not announced a postponement, which means that the movie will most likely be released as scheduled on January 29th. The movie box office is not even expected to break 100 million, making it the largest movie market in China in the near future. box office disaster.
"If You Are the One 3" has no hope of breaking 100 million. Can Feng Xiaogang still make a comeback?
As of 16:00 on January 28, the single-day box office of "If You Are the One 3" has dropped to 420,000, with the film schedule and box office share both being less than 0.1%. The cumulative box office in the 30 days since its release was only 98.22 million. According to the film's release notice, "If You Are the One 3" The release period of "If You Are the One 3" is from December 30, 2023 to January 29, 2024. There is only one day left before the release of "If You Are the One 3".
Unless a miracle occurs, there is no hope for the movie to exceed 100 million at the box office.
This is extremely bleak whether compared with the previous games in the series or the new films of the same period.
" If You Are the One " is Feng Xiaogang's masterpiece with the strongest box office appeal in recent years. The first box office in 2008 exceeded 260 million. You must know that the total box office in the mainland market was only 4.3 billion that year. "If You Are the One" is second only to "Red Cliff" Won the runner-up in the annual box office of domestic films.
"If You Are the One 2" was released in 2010, and the box office soared to 470 million.
Although the annual box office ranking dropped to 6th place, the domestic film box office champion that year was Feng Xiaogang's "Tangshan Earthquake", which shows how strong Feng Xiaogang once was in the mainland film market.
Unexpectedly, after 13 years, Feng Xiaogang paid tribute to himself with "If You Are the One 3", which made me full of emotions.
Not to mention the return of old characters such as Fan Wei, it also recreated the classic plots of the series such as Four Sisters Izakaya and Divergence Terminal. The end credits Ge You and Shu Qi dressed in red clothes and went about their daily routines, talking about the process of the series, as if telling the audience How important the sentiment of this series is.
But in the end the audience didn’t buy it.
Compared with the comedies of the same period, "If You Are the One 3" makes Feng Xiaogang look even more lonely.
January is indeed the off-season for the film market. There may be an excuse for the box office failure of "If You Are the One 3", but the performance of new films during the same period makes this excuse disappear.
Dapeng's "The Annual Party Can't Stop", which was released the day before, had a cumulative box office of close to 1.1 billion as of January 28, and it is still firmly sitting on the top spot at the single-day box office. This is undoubtedly the confrontation between the new generation of comedy generalists and the older generation of famous comedy directors. "The Annual Party Can't Stop" has achieved crushing success in both word-of-mouth and box office. You must know that "If You Are the One 3" is said to have cost over 200 million, and the star lineup is also Better than "The Annual Meeting Can't Stop"!
What is even more difficult to understand is that Bao Bell's remake of "What's in the Zoo" has a tendency to overtake "If You Are the One 3".
Bao Bell’s popularity with the audience goes without saying. In recent years, almost all of them have been remakes, with poor quality and poor reputation. However, as of January 28, the cumulative box office of "What's in the Zoo" in the 17 days since its release exceeded 82.97 million, and the single-day box office is still 82.97 million. With only 2.5 million, the film schedule ratio can still be maintained at 6.4%. It is predicted that the final box office has a high probability of exceeding 100 million.
In other words, this time Feng Xiaogang couldn't even beat Bao Beier, the king of bad movies!
People can't help but sigh, can Feng Xiaogang, the former king of New Year movies and box office, still be able to turn around?
After the disastrous failure of "If You Are the One 3", it has been in hiding for 6 years and cost 300 million. Can Feng Xiaogang's new film be released?
The fiasco of "If You Are the One 3" is undoubtedly the last straw.
In 2017, Feng Xiaogang directed "Youth", which had a box office of over 1.422 billion, setting a record for his personal directorial works.
This all looks pretty good.
It’s a pity that in 2018, Feng Xiaogang was ready to play with his feelings, and started filming "Mobile Phone 2". As we all know after
, there was a lot of negative news about "Mobile Phone 2". The movie has been hidden for 6 years and has not been released until now. And Feng Xiaogang has also begun to decline. The box office of "Only Yun Knows" in 2019 was over 100 million, which was completely below expectations.After
, he switched to making online dramas. The imagined dimensionality reduction attack by the great director on the Internet did not appear. "Northern Cross" and "Echo" failed to achieve good reputation and popularity.
With the addition of "If You Are the One 3", director Feng Xiaogang has made four consecutive hits.
Even after the disastrous failure of "If You Are the One 3", Feng Xiaogang no longer has any new film plans, and perhaps no film company dares to let Feng Xiaogang lose money like this. Interestingly, Feng Xiaogang's only currently popular movie is "Mobile Phone 2".
This super blockbuster, which cost 300 million to shoot 6 years ago, has invited Ge You, actress surnamed Fan, Zhang Guoli and Fan Wei to join the film. The salary for the actress surnamed Fan alone is as high as 60 million. , the previous film "Mobile Phone" was released in 2003, with a box office of over 45 million, making it the box office champion of domestic films that year. Many people thought that "Mobile Phone 2" would be Feng Xiaogang's box office hit.
Blockbusters of this level will most likely not be hidden forever.
In recent years, many film and television works have been unable to be released due to problems with the leading actors. Basically, they have adopted AI face-changing or direct replacement of actors and reshoots. "Mobile Phone 2" will definitely follow this path, but the actress surnamed Fan She is the heroine. Whether it is reshooting or changing her face, the workload is very huge. According to Douban, the movie has been postponed to 2025.
Whether Feng Xiaogang can make a comeback depends on this film.
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