Einstein once said: "The truly smart person is not the one who knows all the answers, but the one who knows how to ask questions."
In the TV series "The Great River", Yang Xun is a junior high school educated person. Although he has been working hard in the shopping mall for more than ten years, he has earned a substantial fortune despite ups and downs. Before
, Yang Xun and Liang Sishen jointly invested in building a shopping mall. Due to some incidents, Yang Xun lost control of the shopping mall and his shares were diluted. Later, the mall was taken over by Liang Sishen's cousin.
Yang Xun, who lost his shopping mall, could only devote himself to his own market. He transformed the market and rebuilt it into a European-style street, and his business was very prosperous. However, Liang Sishen's cousin's business in the shopping mall was not prospering and he suffered losses for several consecutive years. In order to stop the losses, he decided to ask Liang Sishen to be a middleman and persuade Yang Xun to take over the operation and management of the shopping mall.
Yang Xun has always been brooding about the loss of the mall. He was naturally happy to have the opportunity to take over the management of the mall again, but he would not be carried away. He made a request to increase his equity. In order to get rid of this loss-making shopping mall and free up more energy to do other things, Liang Sishen's cousin could only agree to Yang Xun's request.
Yang Xun, who took over the shopping mall, originally thought that running a shopping mall would be similar to running a style street. However, what he didn't expect was that after the initial renovation of the shopping mall, business was still sluggish.
However, Yang Xun was not discouraged at all and responded proactively. Before long, the mall turned a profit and profits increased significantly. In the end, Yang Xun easily took back control of the mall. Why is this? It all depends on Yang Xun's intelligence. Real intelligence is not the so-called academic qualifications. Let’s explore together.
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01 Passion for continuous learning
Truly smart people have curiosity and enthusiasm for new knowledge, continue to improve themselves and learn, think independently, and dare to question existing concepts.
Although Yang Xun made preliminary improvements to the mall, the operating results were still not very good. Yang Xun decided to have a more detailed understanding of the mall's operating status, so he approached people from the finance department to ask about the specific operating conditions of each counter on each floor. Ms. Ren from the
Finance Department quickly came up with the data Yang Xun needed. Yang Xun didn't care that Ms. Ren was a small clerk and actively asked how the data was generated. It turns out that Ms. Ren made a database herself, which can calculate all kinds of data very clearly and quickly.
Yang Xun was overjoyed and asked Ms. Ren to report updated data to him every day, so that he could clearly analyze the problems in the mall's operation. Moreover, Yang Xun cherished talents very much and even promoted Miss Ren.
After tracking and analyzing various data, Yang Xun roughly knew the situation of the shopping mall. He felt that it was necessary to reform the shopping mall operation in order to break through the difficulties. He decided to go to the leading commercial cities to investigate and learn from experience. He set off for Shanghai and Hong Kong , absorb leading business concepts and advanced marketing methods.
02 Good listening skills
Really smart people know how to obtain information and understand others through listening.
Yang Xun, who returned from the inspection, is planning to launch a "buy 100 and get 30 off" marketing campaign in the mall during May Day. Yang Xun asked Ms. Ren to help him calculate the operating data of this event so that he could know it well in advance.
After careful calculation, Ms. Ren suggested to Yang Xun that she change the activity to "buy 300 and get 100 off". Yang Xun was very surprised, why did he need to change it like this? Wouldn't this make the mall even worse?
Ms. Ren explained the secret to Yang Xun in detail, because it is very easy for customers to buy something worth 100 yuan. According to the "Buy 100 and get 30 off" activity, basically customers can get 30 off, and customers who want to buy 300 yuan can It’s not easy to buy things, so in order to participate in the “buy 300 and get 100 off” activity, customers will buy more, which increases the unit price.
Moreover, if customers want to take advantage of the "Buy 300 and get 100 off" activity, they won't get exactly 300, it will be a little higher, but it is not that easy to get 600, so the extra part is not good for the mall. That means there is no discount on sales at all.
Yang Xun thought about it carefully, and it was indeed the case. He changed the activity to "Buy 300 and get 100 off". On the surface, it seemed that the mall had more discounts and lost more money. In fact, if calculated comprehensively, it was better than "Buy 100 and get 30 off." This activity will be reduced less, and the overall turnover will be higher. Therefore, Yang Xun actively listened to Ms. Ren’s suggestions and decisively modified the content of the May Day activities.
03 Low-key and restrained
Really smart people, on certain occasions, know how to be unassuming, avoid unnecessary conflicts and attention, know how to hide their edge at the right time, and show wisdom and composure.
On the day when the May Day event officially started, the mall was crowded with customers before it even opened its doors. Yang Xun's brother was very worried when he saw so many people coming to ruffle wool, fearing that the mall would suffer even more losses.
However, Yang Xun was secretly happy. He immediately called Miss Ren to inform Ms. Ren that only she knew the true business data of the day and could not tell anyone else, especially her colleagues.
The mall is officially open for business, and customers are pouring into the mall like a tide and rushing to various counters. Yang Xun went to each floor of the mall to check the situation. Seeing such a hot buying scene, he felt that this activity was very successful. He felt that this activity should be able to turn the mall from losses to profits, but the specific data still needs to be calculated carefully after the business closes. To know.
After the business of the shopping mall ended, Yang Xun told his younger brother and the people below him that the shopping mall had suffered a lot of losses during that day's activities, gaining popularity and losing money. In fact, Yang Xun wanted to confuse his colleagues to prevent them from immediately imitating his example and engaging in activities to steal customers.
In the evening, Ms. Ren calculated the data overnight and found that the mall not only turned a loss into a profit, but also achieved a good performance of "working for one day and eating for half a year". But for Ms. Ren, Yang Xun cannot be satisfied with the status quo and cannot stop. After the business of the mall is reversed, he will do other businesses.
The next day, reporters saw the lively scene of the May Day event in the mall and came to interview Yang Xun. Yang Xun told his younger brother to attend and show that the mall was losing money and was just gaining popularity to prevent his peers from being jealous.
At this time, Liang Sishen's cousin was in urgent need of money for his business in Hong Kong and decided to transfer all the shares in the mall to Yang Xun to cash out.
If Yang Xun shows that the market has turned a profit and the business is very good, the price will definitely be raised. Therefore, although Yang Xun was happy in his heart, he still showed that the mall had been losing money. Liang Sishen's cousin was in urgent need of money. In order to sell the mall as soon as possible, he naturally persuaded Yang Xun to take over the entire mall, causing the price to drop again and again.
Yang Xun was finally able to take over all of Liang Sishen's cousin's shares in the mall at a very low price and completely control the mall. At this time, the mall is not a loss-making mall, but a prosperous mall with a very high market value. Yang Xun's low-key way of doing things made him another huge profit.
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