Edited by: He Xiaotao, Bi Luming
The latest victim of deepfake has appeared - the world's top celebrity, Taylor Swift (Taylor Swift, nicknamed "Taylor Swift" in Chinese).
Almost overnight, social platforms such as x and facebook were flooded with a large number of fake "indecent photos", and the number of views has reached tens of millions! Although the account that first circulated these images has been banned, the circulation of the photos has not been completely blocked.
According to Nine News, Taylor Swift is considering taking legal action against the website that generated the images. The "x" platform said it was "actively removing relevant images." For
facebook, a spokesperson for the parent company Meta said: This content violates our policies and we are removing it from our platform and taking action against the account that posted the content.
But some netizens said that this is not a matter of deletion. These photos should not have appeared on these platforms in the first place. Meta also responded to this, stating that it "will continue to monitor and delete illegal content in a timely manner."
At the White House press conference on the 26th, spokesman Jean-Pierre was asked about the matter and said, "We are concerned about the circulation of such images, or rather, false images, which is worrying."
"While social media companies can make independent decisions when it comes to content moderation, we believe they have an important role to play in enforcing their own rules to prevent the spread of misinformation and non-consensual, intimate images of real people." Jean-Pierre explain.
She added that lax enforcement online had a greater impact on women, who were the main targets of online harassment and bullying. Jean-Pierre said that this is not a new issue and has been a priority for the Biden and Harris administrations since the first day they took office. "We take this very seriously. Once again, this worries us."
It is worth mentioning that this is not the first time Taylor Swift has been "fake" by AI.
According to a report by The Paper on January 17, not long ago, a fake Taylor Swift product advertisement generated by artificial intelligence was spread on the social media Facebook.
"Hi, I'm Taylor Swift. Due to a packaging error, 3,000 sets of le creuset (Chinese name translated as 'cool color') cookware sets cannot be sold offline normally and will be sold online. There is good news. Just to share with you, I’ve teamed up with Le Creuset for a promotion – 20 of my loyal fans will receive a free cookware set.”
ai generated video of Taylor Swift promoting Le Creuset cookware
The companies involved responded quickly Taylor Swift did not participate in any consumer gift activities, and all product promotion activities came from official social activities. AI "deepfake" technology synthesized her voice and pieced it together with her image and Le Creuset advertising footage.
When victims are directed to the fake website, they will be asked to pay $9.96 for shipping. But the kitchenware that is said to be given away for free will not actually be given away. Meta, the parent company of
facebook, also responded quickly to this fraudulent activity. Meta has since said it has removed the ad.
What is AI “deep fake”?
Deepfake is a portmanteau of "deep learning" and "fake" in English. It refers to the technology that uses deep learning technology to generate synthetic images, audio or videos.
Siwei Lyu, a computer science professor at the "Media Forensics Laboratory" of the University at Buffalo, said that the "deep fake" fraud campaign of "Taylor Swift" was probably produced using a text-to-speech service. Tools like these translate scripts into sounds and synthesize them into video clips using lip-syncing programs.
Editor | He Xiaotao Bi Luming Gai Yuanyuan
Proofreading | Cheng Peng
Cover image source: Video screenshot
Daily Economic News Comprehensive Nine News, The Paper, Public Information
Daily Economic News
-
-
-
-
-
-
-
-
-
-