it House reported on January 28 that Li Xiang, CEO of Ideal Auto , issued a message stating that he would not invite celebrities to endorse, insisting that car owners are the best spokespersons; in 2024, he will try a small number of popular variety shows, movies, and TV series Product placement, this type of placement is not expensive compared to the scale of revenue.
it Home previously reported that Li Auto delivered 50,353 new cars in December 2023, successfully achieving the monthly delivery target of 50,000 vehicles; a total of 131,805 vehicles were delivered in the fourth quarter, a year-on-year increase of 184.6%; a total of 376,030 vehicles were delivered throughout the year, a year-on-year increase of 182.2% %.
Li Auto will challenge
annual sales of 3.8 million vehicles, monthly sales of 100,000 vehicles, and monthly sales of 30,000 single models this year. In addition, Lili’s first model priced below 300,000 yuan, the Lili L6, will be officially launched in April, and three high-voltage pure electric models will be launched in the second half of the year.
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