On January 25th, "Standing in the Way to Seize the Sword", produced and starring Wu Yue, premiered online.
2024 is regarded by fans as the year of the revival of martial arts films. Tsui Hark brought "The Condor", Wu Jing will remake "The Knife", Xie Miao's "Defiant 2" airborne on New Year's Day, and Wang Jing's version of "Laughter" "Proud Jianghu" has also been launched.
But the headliner belongs to Wu Yue's "Stand in the Road", which is Taochang's first cloud-on-demand blockbuster this year.
"Standing in the Way" has been promoted with great fanfare, and even the online on-demand price is as high as 18 yuan, and even membership costs 9 yuan. This kind of ticket price is already comparable to special-priced theater blockbusters. This is undoubtedly Wu Yuehe Taochang's self-confidence, but the reality is cruel.
spent 15 million out of his own pocket, and the box office on the first day was only 194,000. What is the problem with Wu Yue's new film?
According to data from box office websites, the premiere performance of "Standing in the Way" was really disappointing. The box office of
movie on the first day was only 194,000. Not only did it lose to " Mr. Chizuru " which was released on the same day, but it couldn't even beat "Thugs in Suits" which was released for 8 days. Of course, "Mr. Chizuru" and "Suits" "Thugs" is a member-sharing system, which is a bit different from the pay-on-demand of "Standing in the Horse and Seizing the Sword". It is understandable that there is a gap in the box office.
However, compared with the paid on-demand works of Xie Miao and An Zhijie, who are equally famous, "Standing in the Way to Seize the Sword" still lags behind a lot.
Xie Miao's " Nobody " in 2022 had a box office of 658,000 on the first day, and finally got a box office of 6.07 million in the on-demand period. The box office in the subsequent membership period was as high as 20.12 million, and the final box office was about 26 million.
Xie Miao's "Northeast Police Story 2" in 2023 will also be released on pay-on-demand.
's first-day split box office was 1.46 million. Including the membership split period, the final split box office was 30.18 million.
An Zhijie brought "Zero" in 2023, with a box office of 1.9 million on the first day and a final box office of 41.94 million. It is worth noting that the on-demand price of "Defiant" is 12 yuan, and the price of "Northeast Police Story 2" and "Zero" is 18 yuan. In other words, it is easy to say that "Standing in the Horse and Seizing the Knife" cannot beat the same price, but it lags behind " It is outrageous that the box office of "Defiant" exceeded 3 times in the same period.
It can be seen that "Hold the Horse and Seize the Sword" did not fire the first shot of the revival of martial arts films in 2024.
According to online reports, Wu Yue produced, produced, or starred in "Stand in the Road", and the promotion was centered around Wu Yue. The production cost of the film was paid for by Wu Yue out of his own pocket. It can be seen that the producer of the film is Shanghai Longyue. Wu Yue's own company has a film production cost of over 15 million. Even the green dragon logo at the beginning of the film means that "Standing in the Way" was originally produced to be released in theaters. For a large-scale online movie like
, the box office and word-of-mouth popularity are not up to standard. What is the problem?
Isn’t this the way to learn from Wu Jing? Wu Yue appeared on screen for less than 10 minutes in "Standing in the Way to Seize the Sword".
It’s really hard to get ahead as an action actor.
Bruce Lee, Jackie Chan, Jet Li, Donnie Yen, and Wu Jing have all planned. These are the five action actors who can become superstars. Even Wu Jing did not become famous through action movies. The rest are Zhao Wenzhuo, Shi Xiaolong, Xie Miao, An Zhijie, etc. Just one breath away.
Xie Miao's "Defiant 2" was originally going to be released in theaters, but it was eventually sent back to the Internet University.
The same is true for Wu Yue. He even complained about his lack of popularity in an interview. When talking about Wen, he graduated from the Central Academy of Drama. When talking about Wu, he is a national martial arts champion with both civil and military skills!
But it has to be said that Wu Yuekong is capable but does not have a real masterpiece.
Wu Yue, who is 47 years old this year, may have the only impressive role in Di Yun in "The Secret of the City". Unfortunately, due to the dark core, the original work of "The Secret of the City" is not very popular, let alone the film and television adaptation. works.
This made Wu Yue's fame limited to action movie fans, and his box office appeal was not good. This was the first reason for the poor performance of "Standing in the Way".
The second reason is that Wu Yue’s works in recent years are really difficult to describe in one sentence.
Like many "has-been" action actors, Wu Yue has transitioned into filming major online dramas in recent years, such as "Fire Horse", "Angry Scalper", "Zhang Sanfeng", " Broken Gold ", " Ace Stand-in ", etc., or It's an anti-Japanese drama, or a remake of a classic work. Its reputation is not to mention passing, and it doesn't even have a 5-point rating on Douban. The so-called acting skills and action skills are perfunctory.
The third reason is that "Standing in the Way to Seize the Sword" itself is trying to sell dog meat.
It is obvious that Wu Yue in "Standing Back to Seize the Sword" wanted to imitate Wu Jing and spent his own money to make a positive action blockbuster in ancient costumes. But inexplicably, the movie was promoted for a long time. Wu Yue is not actually the male protagonist. He plays the role of Wu Yue in the film. Yang Ye died in Youzhou less than 10 minutes into the game. The plot after
is about the two sisters of the Yang family sneaking into the Liao Kingdom to recapture Yang Ye's Nine-ring Golden Feng Ding Song Baodao.
This movie has nothing to do with the well-known Yang family. The real male protagonist Song Tianshuo became famous in "The Annual Comedy Competition" and is regarded as a comedian. The female protagonist Xintong is a dancer. Audiences watching Wu Yue's action scenes will naturally not be satisfied.
promoted Wu Yue, but Wu Yue appeared on the scene for less than 10 minutes. This kind of gimmick marketing has been spurned by the current audience.
This is undoubtedly the biggest failure of "Blocking the Horse and Seizing the Sword".
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